E-commerce Brand Manager / Growth Lead — Performance Marketing, 0→1 & Scaling

We are looking for a highly accountable E-commerce Brand Manager / Growth Lead to take end-to-end ownership of growth for multiple dropshipping and e-commerce brands. This is not just a media buying role. You will operate as the owner of the brands assigned to you and will be responsible for driving revenue, improving profitability, identifying growth opportunities, and making decisions across paid acquisition, creatives, products, offers, and channel expansion. Our brands will be at different stages—some may be early-stage businesses that need to go from 0 to 1, while others will already have traction and need someone capable of scaling them aggressively and sustainably. We are looking for someone who thinks like an entrepreneur and takes responsibility for the final business outcome rather than simply completing assigned marketing tasks. Key Responsibilities 1. Own Revenue & Business Growth You will be responsible for the overall growth and revenue performance of the brands assigned to you. You should continuously identify: What is working What is not working What needs to be tested Where the next growth opportunity will come from How the brand can scale profitably You will be expected to own the numbers and proactively drive improvements. 2. Performance Marketing Own and execute paid acquisition across channels including: Meta Ads Google Ads TikTok Ads Other relevant acquisition channels Responsibilities include: Campaign strategy Campaign structure Budget allocation Audience strategy Testing frameworks Optimization Scaling winning campaigns ROAS/CAC improvement Funnel analysis Retargeting strategy You should be comfortable managing both small testing budgets and significantly larger budgets once campaigns begin performing. 3. Creative Strategy You will own the creative direction of the brand from a performance perspective. This includes: Identifying winning creative angles Developing hooks and messaging Analyzing competitor advertisements Reviewing creative performance Creating briefs for designers/editors Developing UGC concepts Creating structured creative testing plans Scaling winning concepts into multiple variations You do not necessarily need to design the creatives yourself, but you must know what creatives need to be produced and why. 4. Product & Offer Strategy You will work on the overall product strategy of the brand, including: Identifying winning products Product positioning Pricing strategy Bundles Upsells Cross-sells AOV improvement Offer creation Product expansion For dropshipping brands, the ability to identify product-market fit and understand which products have scaling potential is extremely important. 5. Channel Expansion Once a brand establishes traction, you should identify opportunities to expand beyond the current acquisition channels. Examples may include: Meta → Google Google Shopping TikTok Influencer marketing Affiliate marketing Email/SMS Retargeting Additional marketplaces or distribution channels You should understand when a business is ready to expand into a new channel and how to execute that expansion. 6. Conversion & Funnel Optimization Paid traffic is only one part of the business. You should proactively analyze: Landing pages Product pages Conversion rates Add-to-cart rates Checkout rates Purchase rates AOV Customer acquisition cost Revenue per visitor You should be able to recommend changes to improve the entire customer journey. Who We Are Looking For You should have strong experience with: Growing e-commerce brands from 0 → 1 Scaling brands that already have product-market fit Meta Ads Google Ads TikTok Ads Performance marketing Creative strategy Product strategy Conversion rate optimization E-commerce funnels Revenue and profitability management Experience working with dropshipping or DTC e-commerce brands is strongly preferred. The Mindset We Want We are specifically looking for someone who: Takes complete ownership Is highly proactive Does not wait for instructions Thinks in terms of business outcomes rather than tasks Constantly identifies opportunities to grow revenue Understands how creative, product, offer, funnel, and advertising work together Is comfortable making decisions based on data Can work across multiple brands simultaneously Can operate independently Is deeply focused on delivering measurable results We do not want someone who simply launches campaigns and sends performance reports. We want someone who asks: “What do I need to change to make this brand grow?” Brand Portfolio You will work across multiple e-commerce/dropshipping brands at different stages. Some brands may require: Product validation Initial customer acquisition Finding winning creatives Finding product-market fit Others may require: Scaling existing winning campaigns Increasing advertising budgets Expanding channels Improving profitability Increasing AOV Launching additional products You should be comfortable operating in both environments. Compensation $1,000 per month We are looking for someone who can work closely and consistently with our team and become a long-term partner in growing our portfolio of brands. When Applying Please include: Examples of e-commerce brands you have personally grown. Starting revenue/ad spend vs. the scale you reached. Your experience with Meta, Google, and TikTok Ads. An example of a brand you helped grow from 0 → 1. An example of a brand you helped scale after it already had traction. Your approach to creative testing. Your approach when a brand's campaigns stop performing. The largest monthly advertising budget you have personally managed. Your experience with dropshipping brands. Which metrics you would review first when taking over a new e-commerce brand. Important: Please do not send a generic agency proposal. We are specifically looking for an individual who wants to take direct ownership of brands and be accountable for their growth.