E-commerce Brand Manager / Growth Manager for Shopify DTC Brand

# E-commerce Brand Manager / Growth Manager for Shopify Store We are looking for an experienced **E-commerce Brand Manager / Growth Manager** to own end-to-end revenue growth for a Shopify-based e-commerce brand. This is not just a media buying role. We need someone who can take full ownership of the brand’s growth, daily operations, marketing execution, and coordination across teams. The ideal candidate should have strong experience growing DTC/e-commerce brands and should be comfortable working across performance marketing, social media, Shopify store management, reporting, and day-to-day brand operations. ## Role Overview You will be responsible for managing and growing the brand across all major revenue channels. This includes paid ads, organic social, campaign planning, store performance, coordination with founders, and operational follow-ups with internal teams. You should be someone who can think strategically, execute fast, analyze numbers, and take accountability for revenue growth. ## Key Responsibilities ### 1. Performance Marketing & Channel Growth You will manage and optimize paid marketing channels including: * Meta Ads * Google Ads * TikTok Ads * Snapchat Ads * Other relevant paid channels required to grow the brand Responsibilities will include: * Planning and launching campaigns * Managing daily ad performance * Testing creatives, hooks, offers, landing pages, and audiences * Improving ROAS, CAC, conversion rate, and revenue * Coordinating creative requirements with the team * Identifying new growth channels and scaling opportunities * Preparing performance reports and growth recommendations ### 2. Social Media Management You will also manage the brand’s social media presence, including: * Planning the social media content calendar * Coordinating content ideas and posting schedules * Improving brand presence across relevant platforms * Tracking engagement and identifying content opportunities * Working with founders/team members on brand messaging and positioning ### 3. Shopify Store & Brand Ownership You will be expected to take ownership of the overall Shopify store growth, including: * Monitoring daily sales and revenue * Reviewing store conversion rate and customer journey * Suggesting improvements to product pages, homepage, offers, and landing pages * Coordinating updates with designers/developers where required * Identifying issues that may impact conversion or customer experience ### 4. Day-to-Day Brand Operations The role will also involve managing day-to-day affairs of the brand, including: * Regular coordination with the founders * Coordination with the customer support team * Coordination around inventory availability and stock updates * Ensuring campaigns are aligned with inventory and operational readiness * Tracking key business metrics and sharing regular updates ## What We Are Looking For The ideal candidate should have: * Proven experience growing Shopify/e-commerce brands * Strong understanding of Meta Ads and Google Ads * Experience with TikTok/Snapchat ads is a plus * Ability to analyze performance marketing data * Understanding of e-commerce metrics like ROAS, CAC, AOV, CVR, LTV, and contribution margin * Experience managing social media for a consumer brand * Ability to work directly with founders and take ownership * Strong communication and reporting skills * High accountability and proactive execution ## This Role Is Best Suited For Someone Who * Has managed growth for DTC/e-commerce brands before * Can work independently without needing constant supervision * Understands both marketing and business operations * Can move fast, test ideas, and improve performance * Thinks like a brand owner, not just a freelancer * Is comfortable being responsible for revenue growth ## Deliverables The selected candidate will be expected to: * Manage paid marketing channels * Plan and execute growth campaigns * Improve store revenue and ROAS * Manage social media execution * Coordinate with founders and support/inventory teams * Share weekly performance reports * Recommend new growth initiatives * Take end-to-end ownership of the brand’s growth ## To Apply Please share: 1. Examples of Shopify/e-commerce brands you have worked with 2. Paid ad channels you have managed 3. Monthly ad budgets you have handled 4. Examples of revenue growth or ROAS improvements you have achieved 5. Your approach to growing a Shopify brand end-to-end 6. Tools you use for reporting and performance tracking We are looking for someone long-term who can become a core growth partner for the brand.