E-commerce Virtual Assistant / Team Coordinator (Ops, Staff & Customer Support)

We're a growing e-commerce brand looking for a reliable Virtual Assistant who can run day-to-day operations AND directly coordinate our team of specialists — assigning work, following up on deadlines, and checking quality against our SOPs. What you'll do • Manage and respond to customer emails/support tickets daily • Direct and coordinate our 3 specialists (ads, Shopify, product research): assign priorities, follow up on deadlines, check deliverables against our SOPs • Flag deadline or quality issues directly to us — don't try to quietly solve everything yourself, and don't just pass along whatever a specialist reports without checking it • Keep our shared tracker/dashboard up to date for all 3 specialists • Handle light admin tasks as needed What we're looking for • Proven experience as a VA or team/ops coordinator in e-commerce (1+ year) • Comfortable directing other freelancers/contractors — following up, holding people to a deadline, without being harsh about it • Excellent written English • Comfortable with [Google Sheets / Notion / Slack — adjust to your stack] • Available for [X hours/week, overlap with CET — fill in] Nice to have • Experience managing a small remote team (2-5 people) • Familiarity with Shopify admin and basic ad metrics (ROAS, CPA) Rate $8–12/hr (~€7–10/hr). Screening question (add this to the Upwork posting) "Describe a time you had to follow up with a contractor or colleague who missed a deadline or delivered below-standard work. What did you do, and what was the outcome?" What we offer Direct communication with the founders, clear SOPs to work from, and long-term collaboration if it's a fit. Note: you coordinate the specialists day-to-day, but final decisions on budget and hiring stay with us — you flag, we decide.