On-demand SEO & SEA Specialist (Google Ads / GA4 / Search Console) — French-speaking, B2C

About us: BePark is a connected parking operator active in Belgium, France and Luxembourg. Our network of parking sites is fully accessible via mobile: users find, book, open the barrier and pay directly from our app. The mission: We're looking for a French-speaking SEO/SEA freelancer for occasional, on-demand support on our B2C activity: parking subscriptions and one-off bookings for individuals. You won't run everything day-to-day — you'll step in on specific needs, quickly and autonomously, when we need an expert eye or a concrete fix. We recently launch our new app and migrated our marketing site to a new platform and are consolidating our visibility and acquisition setup. What you'll do (as needed) - SEO: technical health checks (indexing, redirects, URL structure, Core Web Vitals), post-migration recovery, on-page optimization of key subscription/booking pages, content recommendations. - SEA (Google Ads): structure and optimize campaigns (Search, Performance Max), improve CAC/ROAS on subscription & booking goals, refine bidding, geo-targeting (BE/FR/LU) and audiences, verify conversion tracking. - Digital strategy & measurement: validate and fix tracking (GA4, consent/Consent Mode, cross-domain), read acquisition data and turn it into prioritized, actionable recommendations. Tools you'll use: - Google Search Console - Google Analytics (GA4) - Google Ads. Access provided per task. Who we're looking for: - Proven experience across both SEO and SEA (versatile, not single-discipline) - Comfortable reading GA4 / GSC and turning data into clear priorities - Autonomous and reactive — able to scope a one-off need and deliver without supervision - B2C / lead-gen / e-commerce acquisition experience a plus - Tracking & measurement sensitivity (conversions, consent) a plus - Fluent in French (working language; deliverables and communication in French) and fluent in English Working style: - Occasional / ad-hoc engagements. - No guaranteed volume — we reach out when a specific need arises. - Fast, practical, results-oriented deliverables (prioritized actions, not theoretical reports).