eCommerce Operations and Digital Marketing Specialist

ECOMMERCE OPERATIONS AND DIGITAL MARKETING SPECIALIST Full-Time | Remote | Philippines Salary: ₱60,000–₱80,000 per month, depending on experience and demonstrated capability Engagement: Full-time remote contractor position ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT WEB BRIDGE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Web Bridge is a boutique Australian digital agency specialising in eCommerce growth. We work with a small number of eCommerce businesses, small businesses, sole traders and startups. Our services range from strategic advice and consultation through to hands-on implementation across: • Websites and eCommerce • Paid advertising • SEO • Analytics and reporting • Email marketing • eCommerce operations Our focus is practical execution, measurable improvement and maximising return on investment. We are a small team, so every person plays an important role and has meaningful involvement in the work. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT THE ROLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ We are looking for an experienced and resourceful eCommerce Operations and Digital Marketing Specialist to join our team full-time. This is not a traditional virtual assistant role. It is not suitable for someone who requires a detailed, step-by-step SOP for every task. You will often receive an objective, written brief, screenshots or a short video explanation. You will be expected to: • Understand the required outcome • Investigate the task • Determine a sensible approach • Complete the work where appropriate • Communicate your findings clearly You are not expected to know everything. However, you must be comfortable researching unfamiliar issues, reviewing documentation, testing safe solutions and asking focused questions after making a genuine attempt to solve the problem. The role is broad and will involve working across several eCommerce businesses and agency clients. It is ideal for someone with agency, eCommerce or multidisciplinary digital marketing experience who enjoys solving problems and working across different platforms. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ KEY RESPONSIBILITIES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DIGITAL MARKETING • Assist with the planning, setup, management and optimisation of Meta advertising campaigns • Coordinate with external Google Ads specialists and review campaign activity • Analyse advertising performance and identify issues, opportunities and recommended actions • Assist with email marketing campaigns, automations and promotional activities • Conduct competitor, audience and market research • Prepare campaign assets, briefs, reports and implementation plans • Monitor marketing activities and flag unusual changes or performance issues SEO AND CONTENT • Support the development and implementation of SEO strategies • Conduct keyword, competitor and content-gap research • Prepare content briefs and on-page optimisation recommendations • Update metadata, headings, internal links and page content • Review Google Search Console and analytics data • Assist with technical SEO checks and implementation follow-up • Use AI tools responsibly to support research, drafting and analysis ECOMMERCE AND WEBSITE OPERATIONS • Manage and update WordPress and WooCommerce websites • Edit pages using Elementor or similar page builders • Update products, pricing, promotions, categories and website content • Test website changes across desktop and mobile • Investigate plugin, tracking, feed and platform issues • Assist with conversion-rate optimisation implementation • Review websites for broken elements, inconsistencies and user-experience issues • Communicate with platform support teams and external providers where required ANALYTICS AND REPORTING • Review data from GA4, Google Ads, Meta Ads, Google Search Console and eCommerce platforms • Translate data into clear findings and practical actions • Prepare client and internal performance reports • Identify anomalies, tracking problems and meaningful performance changes • Clearly distinguish confirmed findings from assumptions AGENCY OPERATIONS • Manage tasks across several clients and internal businesses • Prioritise work based on urgency, importance and commercial impact • Provide proactive progress updates without needing to be chased • Document completed work, findings and important decisions • Raise risks, delays and unclear requirements early • Maintain a high standard of accuracy across all work ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT WE ARE LOOKING FOR ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ The ideal candidate will have: • At least three years of hands-on digital marketing, eCommerce or agency experience • Strong practical experience with WordPress and WooCommerce • Experience using Meta Ads Manager • Familiarity with Google Ads, GA4, Google Tag Manager and Google Search Console • A practical understanding of SEO and on-page optimisation • Strong research, troubleshooting and problem-solving skills • The ability to interpret a brief and work toward an outcome without requiring detailed instructions • Strong written and spoken English • Excellent attention to detail • Strong organisational and time-management skills • The ability to manage multiple priorities and deadlines • Confidence communicating findings, recommendations and concerns • A reliable and professional approach to remote work • Experience using AI tools to improve research, productivity and quality ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THE WAY YOU WORK ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ You will be well suited to this role if you: • Take ownership of tasks • Think before acting • Research unfamiliar issues independently • Check your work before marking it complete • Communicate clearly and proactively • Know when a task is safe to complete and when approval is required • Do not make unsupported assumptions • Are comfortable admitting when something requires further investigation • Focus on achieving the required outcome rather than simply completing steps ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QUALIFICATIONS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ A qualification in marketing, business, information technology, data analytics or a related field would be beneficial. However, relevant hands-on experience and demonstrated capability are more important. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIRABLE SKILLS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ The following skills would be beneficial but are not essential: • Elementor • Shopify, Neto or Maropost Commerce Cloud • Canva, Photoshop or other graphic-design software • Email marketing platforms • Google Merchant Center and product feeds • Basic HTML and CSS • Marketing automation tools such as n8n or Zapier • Experience working with Australian businesses • Previous experience in an agency or multi-client environment ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT SUCCESS LOOKS LIKE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ A successful person in this role will: • Complete work accurately with limited supervision • Reduce the amount of research and implementation work handled by the business owner • Present solutions rather than only reporting problems • Keep projects moving without repeated follow-up • Identify risks and mistakes before work goes live • Improve the consistency and quality of client delivery • Become increasingly capable of owning projects from brief through to completion ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BENEFITS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ • Full-time remote position • Flexible working arrangements with agreed availability during business hours • Meaningful overlap with Melbourne working hours • Exposure to multiple eCommerce businesses and industries • Broad experience across digital marketing, websites, analytics and eCommerce • Direct access to the business owner and decision-maker • Training and professional development opportunities • Opportunity to take on greater responsibility as the business grows • Supportive and practical working environment • Long-term career opportunity for the right person ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ APPLICATION REQUIREMENTS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ To apply, please include the following in your proposal: 1. A summary of your relevant experience 2. Examples of eCommerce, WordPress, SEO, paid advertising or analytics work 3. A description of a difficult problem you solved without having prior experience with the exact issue 4. An explanation of how you approach a task when the instructions are incomplete 5. The areas of digital marketing you can manage independently 6. The areas where you would still require support or oversight 7. Your expected monthly salary in Philippine pesos 8. Your availability and preferred working hours Generic or copy-and-paste proposals that do not address these questions may not be considered. Shortlisted candidates will be invited to complete a paid practical assessment. Recruitment agencies and outsourcing agencies will not be considered.