Hire the Best A/B Testing Specialists
in Estonia

Successfully completed 167 Upwork projects on conversion rate optimization (CRO), user experience (UX), usability testing and evaluation, and UX wireframing. 35 years of experience in the field. Clients include Symantec, TripAdvisor, Bayer, CupoNation, Binary•com, Aeroflot, Estonian Air, Telia, Cosabella, SheIn, Zurich and Axure. ▪ usability / UX reviews / audits ▪ conversion rate optimization (CRO) ▪ user behavior analytics: analysis of heatmaps, scrollmaps and user session recordings with Hotjar (official partner), Contentsquare, Microsoft Clarity, CrazyEgg, Lucky Orange, VWO, Inspectlet, FullStory, WebVisor, Clicktale, Mouseflow, SessionCam, Clicky, Smartlook, CUX and similar tools ▪ CRO for Shopify, Magento, WooCommerce, BigCommerce, Bitrix and other platforms ▪ usability testing / UX testing ▪ heuristic evaluation ▪ UX wireframes ▪ typography: legibility, typefaces and fonts, colors ▪ supervision and correcting the work of graphic designers ▪ design of complex online forms and questionnaires ▪ interaction design (IxD) ▪ human-computer interaction (HCI) and cognitive ergonomics ▪ information visualization (InfoVis) ▪ SaaS, B2B ▪ online travel: flight booking, hotel booking, vacation rentals, tours and activities Tools: Google Analytics, Hotjar (official partner), Microsoft Clarity, CrazyEgg, Lucky Orange, VWO, Inspectlet, FullStory, WebVisor, Clicktale, Mouseflow, SessionCam, Clicky, Smartlook, CUX, Heap, CorelDRAW, Axure, Balsamiq and similar tools. Expert member of Technical Committee 13 (Human-Computer Interaction) of the International Federation for Information Processing (IFIP), member of European Association of Cognitive Ergonomics (EACE), academic member of the Tourism, Leisure and Recreation Unit of Athens Institute for Education and Research (ATINER). Published 50+ academic articles on human-computer interaction, cognitive ergonomics, usability, user experience, typography, ecommerce, CRO, process control, stocktrading, online travel and digital technologies in museums.

Hi, I’m Oumayma, an e-commerce brand owner, e-commerce coach at an online program and performance-driven strategist (Shopify, Amazon FBA, Meta Ads). I’m not just a "Shopify guru", I actively run my own e-commerce brands. I sell real products, manage real budgets, and face the same challenges founders do: creative fatigue, testing pressure, cash flow constraints, and conversion trade-offs. Most e-commerce brands don’t have a traffic problem. They have a conversion problem. Ads attract the wrong intent, landing pages don’t answer objections, and data isn’t used to decide what to fix next. I help brands the way I would have wanted to be helped when building my own stores. I help founders stop guessing and improve results through end-to-end funnel analysis (Ads → Landing Page → Checkout), combining data, UX psychology, and performance strategy. ⸻ What I do (and what you get): ✅ Global Performance Review (Async Loom Audit) You share your creatives, Meta Ads results, and Shopify data → I deliver a Loom explaining: • where friction comes from (traffic, message, UX, offer) • what’s blocking conversion • what to fix first to increase CRO ✅ Clarity Strategy Call (45 min) One focused issue (ads, creatives, landing page, offer, pricing, testing strategy) → clear priorities and concrete next steps. ✅ Full Funnel Audit (Ads → Page → Checkout) Deep analysis of: • customer journey • UX & trust signals • KPIs (CAC, MER, CVR, AOV) • messaging & offer positioning → Loom + structured, prioritized roadmap. ✅ Landing Page CRO & UX Audit Section-by-section recommendations to improve copy, structure, proof, friction, and upsells/bundles. ✅ Creative Strategy & Performance Pack (Direct Response) I connect creative performance to funnel logic: • creative analysis • market awareness mapping • testing structure → 10–20 ad concepts with clear briefs ready to execute. ✅ E-commerce Growth Manager (Retainer) Weekly performance tracking, CRO prioritization, creative direction, and strategic support to keep momentum and results consistent. ⸻ My approach: I don’t deliver generic advice or recycled “best practices”. I identify what actually moves revenue, prioritize impact, and keep execution simple. Data → psychology → action. If you’re running a Shopify store, getting traffic, but still feel stuck on conversion or scaling decisions, feel free to message me.