🏆 Expert-Vetted on Upwork (top 1% of freelancers) 📊 $30M+ managed across Meta + Google ⏱️ 15+ years running paid acquisition 🌏 160+ brands scaled across e-commerce and services businesses ⭐ Consistent 5-star reviews and repeat clients
🏷️ BRANDS I'VE WORKED WITH
Coca-Cola • Ben & Jerry's • Cotton On • Frank Green • Australia Post • Spotlight • Mitch Dowd • Autobarn • Mount Franklin • Barista Bros • Foodworks • Armstrong Flooring
Plus a long list of e-commerce, lead gen, and service brands across fashion, beauty, wellness, lifestyle, home, food & beverage, and professional services.
Hi, I'm Erwane. 👋
I'm an expert digital strategist and ecomm growth specialist. I've spent 15+ years running Meta and Google Ads for brands of all sizes, from small startups to household names. Whether you're just getting started, scaling up, or trying to fix an underperforming account, I can help.
I focus on three things: clear strategy, strong creative, and consistent communication. No fluff, no jargon, no over-promising.
💰 PROVEN RESULTS
✅ $360K revenue on $2K ad spend → ROI x 559
✅ $36K revenue on $600 ad spend → ROI x 60
✅ $3.3M revenue on $76K ad spend → ROI x 46
RECENT RESULTS
🔹 Warwick Jones (women's fashion + email) → +59% revenue growth | +19% profit growth
🔹 Get Frocked (fashion e-comm) → +56% revenue growth | +111% ROAS increase
🔹 Kinnon (fashion) → +559% ROI | $300K revenue on $600 test budget
🔹 Spoonie Society (women's apparel) → 7.5+ ROAS in 30 days | +381% purchase growth
🔹 Mocka (lifestyle Shopify) → Scaled to $3.5M+ revenue | 15–30x ROAS | +1,700% revenue growth (12 months)
🔹 B2C lead gen client → 1,000+ qualified leads at $2.02 CPL | +137% revenue lift in 4 months
📌 WHAT I DO
🎯 Meta Ads Management
For brands who want paid social that actually grows the business, not just looks good on a dashboard.
✔️ New customer acquisition campaigns
✔️ Creative testing and ad copy that converts
✔️ Hook and angle development
✔️ UGC and performance creative direction
✔️ Account structure built to scale
✔️ Honest reporting on what's actually working
✔️ Pixel, conversion tracking, CAPI setup
🔍 Google Ads Management
For brands missing out on customers actively searching for them.
✔️ Account structure and keyword strategy
✔️ Performance Max with proper guardrails
✔️ Shopping feed optimisation
✔️ Retargeting and scaling
✔️ Monthly reviews with clear next stepss
🛍️ Ecommerce Growth Strategy
For founders who feel stuck at a revenue ceiling and need a clear path to scale.
✔️ Profit and contribution margin analysis
✔️ New customer CAC vs blended CAC breakdown
✔️ AOV and LTV growth levers
✔️ Product-level profitability mapping
✔️ Repeat purchase and retention review
✔️ Attribution and reporting setup post iOS
✔️ 90 day growth roadmap with prioritised actions
📌 Account Audits (one-time)
Full performance and structure review
Written recommendations and action plan
60-90 min strategy call
📌 Ongoing Management (retainer)
Full-funnel strategy and execution
Creative direction
Reporting and regular reviews
💵 INVESTMENT
A starting point so you know what to expect. Final pricing depends on scope and complexity, confirmed after a quick intro call.
🛍️ Ecommerce Growth Strategy from $1,990 USD
🎯 Meta Ads Management from $1,500 USD per month
🔍 Google Ads Management from $1,000 USD per month
Available for: audits, one-off projects, retainers, and ongoing partnerships.
✅ WHY CLIENTS WORK WITH ME
I'm not a junior running templates. I'm a senior operator who's seen what works across hundreds of accounts from $1K/month test budgets to seven-figure annual spends.
I bring strategic thinking, hands-on execution, and clear communication. Whether you need someone to build from scratch, fix what's broken, or scale what's working, I can help.
LANGUAGES
Native English and French. Available for brands across AU, US, UK, and EU markets.
LET'S TALK
If you're looking for a paid ads specialist who can think strategically and execute, send me a message. Happy to jump on a quick call to talk through your goals and see if we're a fit.
Strategy
Facebook
Content Strategy
LinkedIn
Instagram
Social Media Website
Social Media Strategy
Facebook Advertising
Social Media Management
PPC Campaign Setup & Management
Google Ads
Amazon PPC
Joel S.
Melbourne, Australia
$80/hr
5.0
2 jobs
Hey, I'm Joel!
A devoted Paid Ads wizard and architect of purpose-driven brands.
My current portfolio spans $1B+ in Meta & Google Ads revenue - personally driving the growth of the nation’s leading D2C and B2B brands.
I partner with founders and brands who want to dominate their market - combining creative strategy, design, and communication that drives profitable acquisition :)
I can help you build a clear brand strategy, design high converting creatives, and apply my analytical media buying expertise to make smarter, more informed decisions about growth.
Here’s what that’s looked like over the past 6 years that you will find valuable:
✅ $415M+ in Ecommerce revenue
✅ 238,000+ leads delivered for service-based businesses
✅ Key role in 4 separate founder-led 7 & 8 figure exits.
✅ Avg. ROAS/MER improvement of 323% across paid accounts
Excited to team up & add value to your business.
Talk soon,
Joel
Digital Marketing
Facebook Advertising
Google Ads
Marketing
Brand Identity
Brand Development
Digital Marketing Strategy
Brand Consulting
Social Media Lead Generation
Graphic Design
Meta Pixel
Facebook
Facebook Marketing
Ben S.
Melbourne, Australia
$90/hr
5.0
2 jobs
I scaled my own wellness brand from zero to 6-figure months—profitably—using Meta and Google Ads.
Now I help other brands do the same with high-converting campaigns, creative strategy, and full-funnel performance marketing.
If you're looking to scale fast, spend smarter, and drive real ROI—let’s talk.
Skilled in paid media, creative strategy, funnel optimization, and eCommerce growth.
I treat your business like my own and keep communication clear and consistent.
Digital Marketing
Digital Marketing Strategy
Business Analysis
Implementation
Shopify
Health & Wellness
Wellness
Startup Company
Startup Consulting
Lean Startup
Consultation Session
Google Ads
Facebook Ads Manager
UGC
Technology Management Solutions SIMS
Lauren M.
Melbourne, Australia
$60/hr
5.0
3 jobs
Hi, I’m Lauren.
I’m a global marketing professional with experience across the UK, Australia, and the USA, working across Real Estate, luxury property, tech, hospitality, health & wellbeing, recruitment, and events.
I love helping brands grow through targeted campaigns, creative copy, customer-first communication, and smart marketing strategies. I help businesses plan and manage high-performing omnichannel marketing activity across social, email, paid media, and web. Whether it’s crafting sharp messaging, producing engaging content, or optimising campaigns, I focus on delivering results.
My strengths include:
-Full-funnel marketing strategy
-Paid media (Meta, Google & LinkedIn)
-Social media strategy, content & copywriting
-Email marketing and automated customer journeys
-Brand positioning and messaging
-Project management across creative and technical teams
-Business presentations, branded templates, and marketing collateral
I’ve worked with businesses of all sizes, whether leading strategy or building programs from scratch. While I’ve included a selection of work from previous roles, some projects, such as bid and submission documents, remain confidential.
I’d love to connect and explore how we could work together!
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Advertising Strategy Freelancer near Melbourne, VIC on Upwork?
You can hire a Advertising Strategy Freelancer near Melbourne, VIC on Upwork in four simple steps:
Create a job post tailored to your Advertising Strategy Freelancer project scope. We’ll walk you through the process step by step.
Browse top Advertising Strategy Freelancer talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Advertising Strategy Freelancer profiles and interview.
Hire the right Advertising Strategy Freelancer for your project from Upwork, the world’s largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Advertising Strategy Freelancer?
Rates charged by Advertising Strategy Freelancers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Advertising Strategy Freelancer near Melbourne, VIC on Upwork?
As the world’s work marketplace, we connect highly-skilled freelance Advertising Strategy Freelancers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Advertising Strategy Freelancer team you need to succeed.
Can I hire a Advertising Strategy Freelancer near Melbourne, VIC within 24 hours on Upwork?
Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Advertising Strategy Freelancer proposals within 24 hours of posting a job description.