I make email your highest-ROI channel, not an afterthought.
I specialise in Klaviyo for ecommerce and DTC brands. Flow architecture, segmentation strategy, deliverability, and the full creative stack. I write and design every email myself, so you get technical depth and copy that actually converts, without having to manage two different people.
๐๐น๐น๐ถ๐ฐ๐ถ๐ ๐๐น๐ผ๐ฐ ๐๐น๐ผ๐๐ต๐ถ๐ป๐ด: ๐ฑ๐ฑ.๐ฏ๐ณ% ๐ผ๐ณ ๐๐ผ๐๐ฎ๐น ๐๐๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ฒ๐บ๐ฎ๐ถ๐น ๐ถ๐ป ๐ฎ ๐๐ถ๐ป๐ด๐น๐ฒ ๐บ๐ผ๐ป๐๐ต.
ยฃ63,547 from campaigns. ยฃ28,386 from automated flows. May 2026.
"Working with Sam has been one of the strongest decisions we've made for our brand. His approach is insane. He understands our brand to a level that most freelancers simply don't."
Josh & Arran,
Founders,
Illicit Bloc Clothing
๐๐ง๐ฆ ๐๐ฟ๐บ๐ ๐ ๐ฒ๐ฟ๐ฐ๐ต ๐๐ถ๐ณ๐ ๐ฆ๐ต๐ผ๐ฝ: ๐ณ,๐ฌ๐ฌ๐ฌ ๐๐ถ๐ด๐ป-๐๐ฝ๐ ๐ถ๐ป ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐. ยฃ๐ญ๐ด,๐ฌ๐ฌ๐ฌ ๐ถ๐ป ๐ณ๐น๐ผ๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐ ๐ฎ๐ ๐ฎ๐ฌ๐ฎ๐ฒ.
"In two weeks Sam completely transformed our email marketing strategy. The results speak for themselves."
Sarah
BTS Army Merch Gift Shop
๐๐ผ๐ ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐ผ๐ฟ๐ธ
Before we even talk about working together, I will send you a personalised Loom walkthrough. No sales calls, no discovery calls where someone tries to close you. Just me walking you through ideas specific to your brand, what I would prioritise, and where I see the biggest opportunities for your email programme. You keep that value whether you decide to work with me or not.
Before you choose someone to work with on your email marketing, choose the person who understands your customers as well as you do.
Once a client comes on board, the first thing I look at is not your flows. It is your pop-up form and your offer architecture. Because if you cannot get people into the ecosystem the right way, with the right offer, the right positioning, the right entry point, it does not matter how good your flows are. The attributed revenue numbers will not move. This is where most email marketers skip straight to the fun stuff and wonder why the results are average.
Then we build the flows. All the core ones: welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase and win-back. But also some you probably have not heard of. The ones that most brands do not have set up because most freelancers do not know they exist. That is where a lot of the hidden revenue lives.
But here is what separates a basic flow build from one that actually performs. Customers are getting smarter every single day. A generic email sequence sent to everyone the same way is something people can smell from a mile off. A potential new customer who has never bought from you needs to be spoken to completely differently from someone who has already purchased twice. Different messaging, different offers, different timing, different psychology.
You cannot treat these people the same and expect the same results. Every flow I build routes people down different paths depending on exactly where they are in the customer journey. First-time visitors, warm leads, first-time buyers, repeat customers, lapsed customers. Each group gets communication that actually speaks to where they are, not a one-size-fits-all sequence blasting the same email to your entire list.
Then we look at campaigns. How many are you sending? To which segments? What is the actual strategy? Most brands either blast their full list once a week or barely send at all. The way I see it, campaigns are ads. Every campaign you send is pushing people back into your custom flows, back into the buying cycle, back into the ecosystem you have built. The more intentional your campaign strategy, the harder your flows work. They compound each other.
That is the system. Entry point, flows, campaigns. All three working together. That is how you get email consistently pulling 40 to 45% of your total store revenue.
Message me and I will send you a personalised Loom within 24 hours so you can see exactly what is possible for your brand before committing to anything.
Customer Retention Strategy
Email Marketing Strategy
Klaviyo
Digital Marketing Strategy
Digital Marketing
Brand Strategy
Marketing
Ecommerce Marketing
Email Design
Email Campaign Setup
Email List
Email Copywriting
Email Subject Line
Omnisend
Email Automation
Shopify
Audience Segmentation
Copywriting
Email Communication
Graphic Design
Patrick James A.
Bulacan, Philippines
$8/hr
5.0
2 jobs
I have 9 years of experience in Customer Service / Retention and Account Management, with a strong background in creating connection to customers, building value of the product, resolving issues the best way that I can. Iโve had the privilege of working with Varsity Tutors, RingCentral and Expensify which are US Based companies.
In the context of Account Management or being an Executive, my main goal is to provide accurate, timely, and empathetic responses to users. What drives me, so to speak, is the desire to assist effectively and efficiently, ensuring that each accounts that I manage is receiving the right treatment. I strive to understand the client's needs and provide solutions or guidance that best meet those needs.
Customer Retention
Market Research
Email Communication
Spoken Communications Spoken
Data Entry
Social Media Marketing
Data Mining
English
Technical Support
Account Management
Joshua S.
Springfield, Missouri
$200/hr
5.0
249 jobs
Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success
I have spent 25+ years founding, scaling, and exiting six companies across ecommerce, supplements, subscription commerce, manufacturing, nutraceuticals, and consumer products.
Across the companies I founded and led, our products generated more than $587M in gross retail sales. I built subscribe-and-save programs serving 250,000+ monthly members, scaled a 4,000-member subscription box, operated Shopify Plus brands sustaining 4-6% conversion rates, and completed multiple exits.
Today, I help DTC founders find the revenue already sitting inside their stores.
My work focuses on Shopify, Klaviyo, CRO, retention, subscriptions, lifecycle marketing, and the operating decisions that determine whether growth becomes profitable revenue or disappears through leaks.
I have lived the problems my clients bring me:
CAC pressure. Conversion declines. Failed launches. Weak retention. Inventory risk. Cash flow constraints. Agency confusion. Underperforming email and SMS. Subscription churn. Reporting that shows activity without explaining what is actually happening.
Eventually, every founder has to answer the same question:
Where is the money leaking?
That is the problem I help solve.
Since my last exit, I have spent two years building RavenOS, my private AI-assisted growth analysis system.
RavenOS helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a traditional audit process. It looks for problems most teams miss:
โข Failed payments and preventable subscription churn
โข Weak lifecycle flows and poor campaign sequencing
โข Declining customer cohorts and low repeat purchase
โข Discount stacking and margin erosion
โข Checkout and product-discovery friction
โข Poor offer sequencing and merchandising gaps
โข Revenue trapped inside the existing customer base
โข Reporting discrepancies and weak attribution
RavenOS does the digging. I determine what matters, what it is likely costing the business, and what should be fixed first.
It is the system I wish I had when I was running my own brands. Back then, I often found revenue leaks the hard way, by losing the money first.
That is where 25 years of founder and operator judgment comes in.
I look at your business like someone who has sat in the founder seat with his own capital, inventory, employees, reputation, and cash flow on the line.
A few relevant highlights:
โข Founded and scaled six companies
โข More than $587M in gross retail sales across founder-led brands
โข Built subscribe-and-save programs with 250,000+ monthly members
โข Built and operated a 4,000-member monthly subscription box
โข Multiple exits, including MySupplementStore, GeekBox, NRGX Labs, and KEEG Ocean Plastics
โข Experience with Shopify Plus brands sustaining 4-6% conversion rates
โข Inc. 5000, including the #40 fastest-growing retail company in the United States
โข Named one of Inc. Magazineโs โ30 Top CEOs Under 30โ
โข Expert-Vetted Top 1% on Upwork
โข Nearly $3M billed through Upwork since 2021
โข 100% Job Success
I typically help brands with growth audits, Shopify and Klaviyo performance, conversion rate optimization, lifecycle revenue, retention, subscriptions, offer strategy, merchandising, checkout friction, and revenue per visitor.
The work may be a focused sprint around one visible constraint, a complete growth blueprint, or ongoing founder-level advisory. The format matters less than identifying the right problem and fixing things in the right order.
What you receive is a clear read on:
โข Where revenue is being lost
โข What is likely causing it
โข What it may be costing the business
โข What should be fixed first
โข What can wait
โข How to turn the findings into practical execution
Most businesses do not need another complicated dashboard, generic audit, or long list of best practices.
They need an accurate read on where revenue is being lost and someone who understands how the decisions affect cash flow, customers, inventory, margins, and long-term growth.
I find the revenue already sitting inside your store.
Send me a brief overview of the business, the main constraint you are seeing, and the systems currently in place. I will give you a direct read on where I would begin.
Best,
Joshua
Copywriting
Marketing Strategy
Advertising Strategy
Shopify
Digital Marketing
Conversion Rate Optimization
Email Marketing
Email Marketing Strategy
Business Consulting
Sales Copywriting
SEO Strategy
Klaviyo
Sales & Marketing
Digital Strategy
Maria Cristina O.
Caloocan City, Philippines
$40/hr
4.8
161 jobs
I work with 6โ8 figure DTC eCommerce brands to turn email into a structured retention engine that increases repeat purchase rate, revenue per subscriber, and long-term LTV.
I am not a template installer.
I build and optimize lifecycle systems.
** What I Actually Do **
Most brands donโt have a traffic problem.
They have a retention architecture problem.
I fix:
โข Revenue leakage inside existing flows
โข Weak post-purchase acceleration
โข Overlapping segmentation and list fatigue
โข Poor suppression logic
โข Subscription churn
โข Campaigns that spike but donโt compound
Then I build structure around:
โข Intent-based segmentation
โข Flow logic optimization
โข Revenue per recipient growth
โข Repeat purchase acceleration
โข Deliverability discipline
โข Controlled testing cadence
** Brands I Work Best With ***
โข 6โ8 figure DTC brands
โข Subscription-heavy models
โข High-AOV or considered purchase products
โข Founders who care about incrementality, not inflated dashboards
If youโre looking for someone to โsend 3 emails a week,โ Iโm not the right fit.
If you want someone to own lifecycle performance and improve retention economics, we should talk.
** My Experience ***
โข 4+ years deep in Klaviyo
โข Managed multi-account agency environments
โข Supported brands doing $500K to $20M+ annually
โข Email contribution commonly 20โ35% after optimization
โข Built and restructured full lifecycle systems from audit to execution
I focus on incremental revenue, not attribution padding.
** Engagement Structure **
Most clients work with me on:
โข Monthly lifecycle ownership retainers
โข Optimization sprints (30โ90 days)
โข Retention audits + roadmap build
โข Performance-based hybrid structures
Serious inquiries only.
I limit the number of brands I work with at one time to maintain depth.
If youโd like, send:
โข Current email revenue %
โข Main retention challenge
โข Average order value
โข Subscription or one-time model
Iโll tell you quickly whether I see real leverage.
โ Maria Cristina (Tina) Olid
Adobe Photoshop
WordPress
Shopify
Canva
B2C Marketing
Social Media Design
Mailchimp
Klaviyo
Marketing Automation Strategy
ClickFunnels
Email Campaign Setup
Email Design
Marketing Strategy
Hiba T.
Karachi, Pakistan
$5/hr
4.8
53 jobs
7 years as a Senior Level Customer retention and support specialist awarded through years of excellent work. Dedicated customer service representative in the BPO industry. Consistently achieved high customer satisfaction rankings.
I'm a skilled and meticulous customer retention specialist with an exceptional record of strong customer service team. I was trained at a large contact center in Pakistan. I can handle a wide variety of product telephone and chat inquiries with top-notch courtesy and professionalism. I am an outstanding multitasker who thrives in a fast-paced high-pressure work environment. I am curious and am constantly learning. I spend 30 minutes a day on my learning. I know how to maintain solid customer relations by handling questions and concerns with conscientiousness.
I offer an optimal blend of efficiency, precision, and top-notch service quality. My enthusiasm and passion infuse every task I undertake. Count on me for swift response times and unwavering commitment to confidentiality.
I am knowledgeable in the use of the following CRM and Software:
โ Go High Level
โ Zendesk
โ Qorox
โ Sticky.io
โ Intercom
โ FreshDesk
โ Hubspot
โ Xencall Dial
โ Active Campaign
โ Vici Dialer
โ Zoiper
โ CRM
โ Microsoft Office Suite,
โ Google Docs and Google Sheet
โ HelpScout
โ Zoho CRM
โ Reamaze
โ๏ธProject Management
Trello - Slack - Google Meet
Proficient in multiple languages (German, Dutch, Swedish, Italian, French, Norwegian, and Greek), I leverage translation tools such as Google Translate and DeepL Translator.
Customer Retention Strategy
Email Support
Phone Support
Online Chat Support
Intercom
Strategic Plan
Customer Support
Research & Strategy
Sales
Marketing Plan
Rohan S.
Shimla, India
$30/hr
5.0
23 jobs
Hi, I'm Rohan ๐
I help DTC and e-commerce brands build email systems that consistently drive 25โ40% of total revenue the industry benchmark that most brands never hit because their Klaviyo account is a patchwork of half-finished flows and off-brand templates.
My difference is simple: I'm a Klaviyo strategist who also designs in Figma and hand-codes responsive HTML email. Most brands need a strategist, a designer, and a developer to get what I deliver alone. That means no handoffs, no "lost in translation" between design and build, and significantly faster turnaround.
WHAT I DO
1. Klaviyo Flow Strategy & Buildout
The core revenue engines of any e-commerce email program:
Welcome flows: Architecture, copy structure, and design that converts new subscribers while intent is highest
Abandoned cart sequences: Multi-email sequences (typically 5 emails) with escalating urgency and objection handling
Browse abandonment, post-purchase, and cross-sell flows
Winback / re-engagement sequences for lapsed customers
Sunset flows to protect your deliverability
2. Klaviyo Account Audits
A full 12-month and 3-month performance review of every flow and campaign in your account, delivered as a client-ready report with a performance scorecard benchmarked against industry standards, with a prioritized action plan. You'll know exactly where revenue is leaking and what to fix first.
3. Email Design (Figma โ HTML)
Complete email design systems built in Figma - you approve the visual before anything is coded
Hand-coded, responsive HTML that renders correctly across Gmail, Outlook, Apple Mail, and dark mode
Template systems your team can reuse, not one-off designs
4. Campaign Strategy & Calendars
Monthly campaign calendars that balance educational content, engagement sends, and promotions โ so your list doesn't burn out and your revenue doesn't depend on constant discounting.
5. List Growth & Segmentation
Popup and signup form strategy (email + SMS capture)
Quiz-based and preference-based segmentation using Klaviyo profile properties โ for example, skin-concern segmentation systems that let a skincare brand send genuinely personalized flows
Advanced segment architecture for targeting, suppression, and deliverability health
HOW I WORK
Audit first. Even for build projects, I start by understanding what already exists in your account, so we build on strengths instead of duplicating or breaking things.
Design before code. Everything is mocked up in Figma for your approval first. You never pay for HTML you haven't seen.
Your copy is sacred. If you provide approved copy, it goes into the build exactly as written โ no silent "improvements." Brands with legal/compliance requirements especially value this.
Clear reporting. You get documentation and performance reports you can actually share with your team or your boss not screenshots and vague summaries.
Organized communication. Structured updates, quick responses, and clean handoffs. I work with agencies as a white-label partner too, so I know how to slot into existing teams and processes.
๐ EXPERIENCE & CREDENTIALS
โ 32+ completed Upwork projects in email design & Klaviyo strategy
โ Ongoing work with brands in skincare, women's wellness supplements, sustainable accessories, apparel, and home furnishings
โ Fluent across the full stack: Klaviyo, Figma, Shopify, Stripo, and major ESPs
โ Experience both direct-to-brand and as a subcontracted specialist for other agencies
โจ WHAT CLIENTS SAY โจ
[Insert 3โ4 verbatim testimonials from your Upwork work history here. Ideal mix: one about results/revenue, one about the design quality, one about communication/reliability, one about the strategy-plus-design combo. Direct quotes outperform paraphrases.]
๐ค WHO I WORK BEST WITH
DTC brands doing $20Kโ$500K/month who know email is underperforming
Founders who want one accountable person instead of managing three freelancers
Agencies needing a reliable white-label Klaviyo + design specialist
Brands in health, beauty, wellness, apparel, and home goods
Probably not a fit if: you're looking for mass cold email, purchased lists, or "growth hacking" โ I build sustainable owned-audience revenue, not spam.about your brand and where email feels stuck I'll tell you honestly whether I can help.
Customer Retention Strategy
Email Design
Email Automation
Klaviyo
Email Campaign
Email Deliverability
Shopify Marketing
Campaign Management
Trigger Email Setup
Email & Newsletter
Email System
Email Management
Email Marketing Strategy
Welcome Email
Multiple Email Account Management
Omnisend
Mailchimp
Popup Setup
HubSpot
ActiveCampaign
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Emerald Tiger
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Kinetic Investments
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