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⚡ Power BI & Excel Dashboard Expert | Transforming Complex Data Into Strategic Insights With over five years of experience in data analytics and business intelligence, I specialize in transforming raw data into actionable insights. I have successfully helped over 200 clients unlock the full potential of their data through Power BI dashboards, Excel automation, and data-driven strategies. As a Top Rated Plus freelancer, I take pride in delivering exceptional results and maintaining high client satisfaction. Here’s how I can help: ✅ Power BI dashboard development ✅ DAX measures & calculations ✅ Power Query / ETL ✅ Data modeling ✅ Excel automation (VBA) ✅ Google Sheets automation ✅ KPI dashboards ✅ Sales & revenue dashboards ✅ Financial reporting dashboards ✅ Executive dashboards Common client projects: • Build dashboard from Excel/CSV • Fix DAX formulas • Create interactive KPI reports • Automate Excel workflows • Clean and transform raw data • Dashboard redesign and optimization Why clients hire me: ✔ Clean and professional dashboards ✔ Accurate DAX logic ✔ Fast communication ✔ Easy-to-use reporting ✔ Reliable delivery If you need a Power BI dashboard, DAX support, or Excel automation, send me your file or project details and I’ll review it quickly.

✅ TOP RATED PLUS — TOP 3% OF UPWORK TALENT ✅ Hi, I’m Maroof Khan — an Excel, Power BI, and Data Analytics specialist with 7+ years of experience and 250+ completed projects. I help businesses turn complex, messy, and disconnected data into: Data → Transformation → Dashboards → Business Insights My focus is simple: reduce manual work, improve reporting accuracy, and build clear reporting systems that help businesses make better decisions. I have worked with international clients across e-commerce, finance, healthcare, real estate, travel, marketing, and operations. 🎯 WHY WORK WITH ME? ✨ Top Rated Plus Freelancer with proven Upwork experience ✨ 250+ completed projects with real business data ✨ 7+ years of Excel, Power BI, and reporting experience ✨ Strong attention to accuracy, validation, and business logic ✨ Clear communication, reliable updates, and professional delivery ✨ Business-focused reporting — not just charts and visuals 📊 SERVICES & EXPERTISE ✅ MICROSOFT EXCEL • Advanced formulas and complex calculations • Interactive dashboards and KPI scorecards • Financial and operational reporting • PivotTables, PivotCharts, and Power Pivot • Excel Data Models • Automated recurring reports • Large dataset management • Data cleaning, reconciliation, and validation • XLOOKUP, INDEX/MATCH, SUMIFS, and dynamic formulas • Professional trackers and reporting templates ✅ POWER BI • Interactive and executive dashboards • KPI and management reporting • Data modeling and relationships • DAX measures and calculated KPIs • Power Query transformations • Sales and financial dashboards • Inventory and operations reporting • Marketing and e-commerce analytics • YoY, MoM, variance, and trend analysis • Drill-through and dynamic reporting • Report optimization • Power BI Service and refresh workflows ✅ POWER QUERY & REPORTING AUTOMATION • Data cleaning and transformation • Combining Excel and CSV files • Merge and append queries • Automated weekly, monthly, and quarterly reporting • Reusable data workflows • Data validation and quality checks • Standardizing inconsistent datasets • Reducing manual copy-and-paste processes ✅ BUSINESS & PERFORMANCE ANALYTICS • Sales & Revenue Analysis • Profit & Margin Analysis • Financial Reporting • E-commerce Analytics • Inventory Reporting • Marketing KPI Reporting • Forecast vs. Actual Analysis • Budget & Variance Analysis • YoY & MoM Analysis • Executive KPI Scorecards 📈 INDUSTRY EXPERIENCE E-commerce & Retail | Finance | Healthcare & Wellness | Real Estate | Travel | Marketing | Operations & Logistics | Education | Restaurants | Construction & Project Management 🌟 WHAT YOU'LL RECEIVE ✔ Clean and professional reporting solutions ✔ Clear KPI definitions and accurate calculations ✔ Automated and reusable workflows where possible ✔ Strong data validation and cross-checking ✔ User-friendly Excel and Power BI reports ✔ Reliable communication and professional delivery ✔ Solutions your team can confidently use and maintain 🚀 LET'S TURN YOUR DATA INTO CLEAR BUSINESS INSIGHTS Whether you need an Excel dashboard, Power BI report, automated reporting workflow, financial analysis, or help fixing a complex workbook — I can help turn your data into a clear, accurate, and reliable reporting solution. Send me a message and let's discuss your project.

I help researchers, startups, and businesses turn AI ideas into working MVPs and scalable products through machine learning development, AI model integration, AI/Backend Engineer, Workflow Automations and research-backed implementation & writing support. 🏆 Top Rated | 100% Job Success | about $10K+ Earned | 40+ Completed Upwork Jobs Whether you need to validate an AI idea, integrate an existing model, reproduce research code, or improve an ML pipeline, I can help move your project from concept to a reliable implementation. 🏆 MVPs to Scalable Products | AI Research & Development | Research Support-Asistance 🧠 Deep Learning | Machine Learning | ML Model Training & Fine-Tuning | APIs | LLMs 🌟 2D/3D Vision | Sensors and Medical Data | GitHub & Hugging Face Code Reproduction 🧠 Classification, Regression, Time Series, Forecasting, Detection & Recognition WHAT I CAN HELP YOU BUILD: ✅ AI & Machine Learning MVPs, SaaS, Startup Predictive models, prototypes, backend APIs, AI model integration, and deployment-ready workflows. ✅ Deep Learning & Computer Vision Solutions Image classification, object detection, segmentation, anomaly detection, medical imaging, and 2D/3D vision pipelines. ✅ LLM, RAG & AI Integration OpenAI API integration, LangChain workflows, ChromaDB knowledge bases, retrieval pipelines, and AI-powered applications. ✅ Model Training & Fine-Tuning Data preparation, training pipelines, experimentation, evaluation, optimization, and reproducible implementation. ✅ Research Support & Code Reproduction Research-paper implementation, GitHub and Hugging Face code reproduction, benchmarking, ablation studies, experiment support, and technical reporting. ✅ Medical & Scientific Data Solutions Research-focused machine learning workflows for structured, image, and multimodal datasets. ✅ Time-Series & Sensor Data Solutions Forecasting, anomaly detection, signal processing, predictive modelling, and machine learning workflows for sensor, IoT, and sequential datasets. CORE TOOLS: Python | PyTorch | TensorFlow/Keras | Scikit-learn | OpenCV | Vercel AI | Github | Hugging Face | Flask | FastAPI | OpenAI API | Claude Code | LangChain | ChromaDB | Next.js | SQL | Docker | R/Rstudio | Matlab PyTorch | TensorFlow | Deep Learning | Neural Networks | Machine Learning | Machine Learning Model | Large Language Model | RAG | AI Model Development | AI Model Integration | Data Engineering | biostatistics | Statistical Analysis | Data Engineering | Image processing | Signal Processing WHAT YOU CAN EXPECT ✓ Clear communication and realistic scoping ✓ Clean, reproducible code and documentation ✓ Research-backed implementation decisions ✓ Flexible collaboration across USA, Europe, UK, and Australia time zones I also support Python/R Data Science Data Analysis, NLP, LLMs, OpenAI API, RAG chatbots, Clinical Data, Data Engineering, scraping tasks projects and build ETL pipelines as well as setup databases. Share your idea, dataset, existing codebase, or research paper, and I will help define the most practical path from prototype to implementation.

🚀 Data Engineer & BI Developer | Microsoft Power BI & Fabric Certified Expert | Data Scraping & Web Automation Specialist | 6+ Years Experience 💡 Looking to turn raw, messy, or manual data into automated pipelines and powerful dashboards that drive real business decisions? I specialize in Data Engineering, Microsoft Fabric, Power BI, and Python-based Web Scraping & Automation, helping companies: ✔️ Design and deliver high-impact Power BI dashboards & reports for executive decision-making ✔️ Build scalable ETL/ELT pipelines using Microsoft Fabric, Azure Data Factory & Azure Databricks ✔️ Automate manual data collection through Python web scraping & automation (Selenium, BeautifulSoup, APIs) ✔️ Migrate legacy BI platforms (Tableau, QlikView) to modern Power BI & Qlik Sense environments ✔️ Eliminate manual reporting delays with real-time, automated data pipelines 🏆 Microsoft Certified — 4x Expert: ✅ Power BI Data Analyst Associate (PL-300) ✅ Fabric Analytics Engineer Associate ✅ Fabric Data Engineer Associate ✅ Qlik Data Analytics Certification 📊 Why Work With Me? ✅ 6+ years of experience as a Data Engineer & BI Developer across banking, retail, pharma, manufacturing & energy ✅ Delivered 400+ dashboards and 200+ reports for global and enterprise clients ✅ Built 60+ ETL pipelines automating data workflows for international clients ✅ Created 100+ data scraping solutions and 50+ web automation systems using Python ✅ Migrated 30+ dashboards from Tableau to Power BI and 50+ from QlikView to Qlik Sense ✅ 100+ projects delivered on Freelancing Platform with 5-star ratings and 98% client retention ✅ Recently worked with: Harley-Davidson, HBL, Western Union, Pakistan State Oil (PSO), Engro Energy, Searle Pharmaceuticals, and IBEX Global 🔥 Recent Success Stories: ✔️ Cut ETL/dashboard refresh times from 4–5 hours to 15 minutes by redesigning enterprise data pipelines at Pakistan State Oil ✔️ Eliminated 2–3 days of manual reporting delays at IBL Group by deploying automated real-time pipelines with Qlik Replicate ✔️ Boosted transaction success rates by 15% and transaction values by 20% through pipeline and analytics optimization at HBL ✔️ Migrated 30+ enterprise dashboards from Tableau to Power BI, earning a Western Union excellence award Let's talk about how I can build your data infrastructure, automate your workflows, and turn your data into your most powerful business asset! 🚀 My skills: Data Engineering, Microsoft Fabric (Lakehouse, Data Factory, Dataflows Gen2), Power BI (Dashboards, Reports, DAX, Power Query), Azure Data Factory, Azure Databricks, PySpark, Apache Spark, Python, SQL, Web Scraping (Selenium, BeautifulSoup), Web Automation, API Integration, ETL/ELT Pipeline Design, Data Modeling (Star & Snowflake Schema), Data Warehousing, Apache Airflow, Qlik Sense, Qlik Replicate, BigQuery, Snowflake, Data Validation, Workflow Automation

I build Power BI dashboards, automated ETL pipelines, and SQL Server data models that replace manual reporting with systems that update themselves. 8+ years in business intelligence, 1,800+ Upwork hours, 100% Job Success, and 10+ enterprise dashboards delivered this year. Most reporting problems are not visualization problems. They are data problems. A dashboard that pulls from a broken model or a manual export will be wrong within a month. I fix the layer underneath first, then build the report on top of it, which is why my dashboards keep working after handover. I lead people analytics at Jazz, Pakistan's largest telecom, where I built ETL pipelines connecting Workable ATS, Redshift, and SQL Server that cut 15 hours a week of manual data prep, and optimized DAX and data models to improve refresh performance by 40%. I take on a limited number of freelance builds alongside that work, and my average response time on Upwork is under 4 hours. WHAT I BUILD Executive BI Dashboards: KPI scorecards, financial and sales reporting, C-suite views Automated ETL Pipelines: CRM, ATS, HRIS, and cloud sources into SQL Server or your warehouse Power BI Audits and Rebuilds: fixing slow refreshes, broken models, and unreliable DAX Data Modeling: star schema design, relationship logic, time intelligence HR and Workforce Analytics: attrition, headcount, payroll, talent acquisition PROVEN RESULTS 40% faster refresh through DAX and data model optimization across 10+ dashboards 15 hours a week saved through ETL automation at an enterprise telecom 80% reduction in manual reporting through SQL workflow automation for marketing analytics 20% retention improvement from cohort analysis and customer segmentation 15% ROI increase from Power BI and Python campaign performance dashboards TECH STACK Power BI, DAX, Power Query, SQL Server, T-SQL, Python (Pandas, NumPy), Redshift, BigQuery, Snowflake, REST APIs MS Data Science | Microsoft Power BI Data Analyst Certified | Top Rated | 100% Job Success Tell me what data you have and what decision you are trying to make with it. I will tell you exactly what I would build, and how long it would take.

Top 3% on Upwork | 5.0 Rating | 75 Jobs | $40K+ Earned | 3,000+ Hours Delivered I am a Business Intelligence and Data Analytics professional specializing in Microsoft Power BI, Advanced Excel and Google Sheets , SQL, Looker Data Studio, data modeling, data engineering, and analytics automation. I design KPI-driven BI solutions that transform complex, fragmented data into strategic, decision-ready intelligence for founders, executives, and operational teams across eCommerce, digital marketing, supply chain, finance, healthcare, and operations. My work goes beyond dashboard development. I architect end-to-end analytics solutions, including data ingestion, ETL/ELT pipelines, data transformation, dimensional modeling, semantic models, DAX, SQL, automated reporting, API integrations, forecasting, attribution models, and executive BI. TECHNOLOGY & BI EXPERTISE Microsoft Fabric: Microsoft Fabric Analytics · Microsoft Fabric Data Factory · Data Pipelines · Dataflows Gen2 · Lakehouse · Microsoft Fabric Warehouse · OneLake · OneLake Shortcuts · Semantic Models · Power BI · Direct Lake · SQL Analytics · Data Engineering · Data Integration · Data Transformation · Notebooks · Data Ingestion · ETL/ELT · Incremental Data Processing · Data Modeling · Fabric Workspaces · Deployment Pipelines · Fabric Data Governance · Real-Time Intelligence · Eventhouse · KQL · Mirroring · Fabric Capacity Concepts Power BI: Power BI Desktop · Power BI Service · Power Query · DAX · Data Modeling · Star Schema · Semantic Models · Measures · Calculated Columns · Calculation Logic · Time Intelligence · Row-Level Security · Drill-through · Tooltips · Bookmarks · Interactive Dashboards · KPI Reporting · Executive Reporting · Power BI Dataflows · DirectQuery · Import Mode · Direct Lake Data Engineering & Databases: SQL Server · MySQL · Google BigQuery · Azure Synapse Analytics · Azure SQL Database · SQL · ETL/ELT · Data Warehousing · Data Pipelines · Data Transformation · Data Integration · API Data Ingestion · Data Quality · Data Modeling · Dimensional Modeling Looker & Google Analytics: Looker Studio · LookML · Google BigQuery · Google Analytics 4 · Google Search Console · Google Sheets · Excel · Marketing Analytics · Performance Reporting ETL, Automation & Data Integration: N8N · Make · Power Query · Microsoft Fabric Data Factory · Dataflows Gen2 · API Integrations · Automated Data Pipelines · Scheduled Data Refresh · Data Synchronization · Workflow Automation Data Connectors & APIs: Windsor ai · Coupler io · Supermetrics · Fivetran · Coefficient · Power My Analytics · SyncHub · Porter Metrics · DataSlayer · REST APIs · Marketing APIs · eCommerce APIs CORE ANALYTICS CAPABILITIES Digital Marketing & Performance Analytics I build marketing intelligence systems integrating Google Ads, Meta Ads, GA4, PPC data, Search Console, CRM platforms, and eCommerce data. Typical analytics include CAC, LTV, MER, ROAS, blended ROAS, conversion rates, customer acquisition costs, attribution analysis, funnel performance, campaign efficiency, media efficiency, and budget allocation. eCommerce & Revenue Analytics I develop revenue and profitability reporting for Shopify, Amazon, WooCommerce, and other commerce platforms. Analytics include gross revenue, net revenue, contribution margin, SKU profitability, AOV, customer cohorts, retention, repeat purchase behavior, demand forecasting, inventory performance, cash-flow planning, and full-funnel revenue intelligence. CRM & Lead Generation Analytics I integrate and analyze CRM and marketing automation data from platforms such as GoHighLevel, Pipedrive, WhatConverts, Klaviyo, and Mailchimp. I build reporting around lead generation, pipeline performance, sales velocity, conversion rates, customer lifecycle, campaign effectiveness, lead quality, and revenue attribution. Inventory, Supply Chain & Operations Analytics I develop operational BI solutions covering inventory turnover, stock-out risk, SKU performance, demand forecasting, purchasing trends, production efficiency, cost variance, supply chain KPIs, and operational forecasting. Healthcare, Hospitality & Real Estate Analytics I have developed analytics solutions for healthcare and clinic operations, including revenue reporting, patient acquisition, claims and billing analytics, and operational KPIs. I also build hospitality and real estate reporting covering occupancy, RevPAR, revenue performance, sales pipelines, and operational performance. WHAT I DELIVER End-to-End Microsoft Fabric Analytics I build modern analytics architectures using Microsoft Fabric components including OneLake, Data Factory, Data Pipelines, Dataflows Gen2, Lakehouse, Warehouse, semantic models, notebooks, SQL analytics, Power BI, and Direct Lake. Solutions can include data ingestion from API