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I'm a Shopify, BigCommerce, Klaviyo and ecommerce solution architect with 15+ years delivering platform migrations, integration architecture, and conversion optimisation for Australian retail, DTC and B2B brands. I specialise in complex ecommerce builds where strategy matters as much as execution: Shopify Plus migrations, B2B wholesale setups, subscription models, ERP and 3PL integrations, and loyalty program architecture that protects margin while driving repeat purchases. Notable projects include Kitchen Warehouse's migration from Netsuite to commercetools (50k+ SKUs), Splash Alley's BigCommerce B2B build with multi-tier pricing, and multiple Shopify migrations where clean product architecture and integration reliability were critical to success. I work as both strategist and implementer, building integrations using Make .com, Celigo, and n8n, while partnering with specialist developers when front-end or design work is needed. My focus is on delivering scalable, maintainable solutions that work in the long term, not quick fixes that create technical debt. Certified in Boomi iPaaS, Celigo, Prince2, and Google Data Analytics. Based in Melbourne, working with clients across Australia and internationally.

I help B2B companies execute high-quality marketing and sales assets that support demand generation, ABM programs, product launches, brand rollouts, and executive communications. Industries: - SaaS - Technology (Aerospace, Defense, Maritime) - Finance and Banking - Energy - Manufacturing - Semi-Conductor - Government - Family Offices My work sits between marketing strategy and creative execution. I partner with marketing teams that need more than production support alone - helping translate campaign objectives, brand standards, and business priorities into creative systems and assets that can scale across teams and channels. Common projects include: • Sales presentations and executive decks • Investor presentations • Whitepapers and gated content assets • Case studies and customer stories • Datasheets and sales sheets • ABM campaign creative • Demand generation assets • Event and conference collateral • Product marketing materials • Brand rollout execution • Landing page and digital campaign graphics Previously, I supported Canva's early marketing organization and have since worked with B2B companies across SaaS, finance, energy, manufacturing, mining, and technology. Many marketing teams already have a strong strategy in place. The challenge is maintaining consistency and execution quality as campaigns, stakeholders, markets, and business priorities evolve. I help bridge that gap by providing: • Marketing-focused design execution • Brand-consistent creative production • Creative direction for campaign and asset development • Cross-channel campaign asset development • Sales enablement design support • Executive and stakeholder communications • Scalable creative systems and workflow structures for growing teams • Brand rollout and governance support during periods of growth or change Asset production: • Presentation Design •PowerPoint and Google Slides • Sales Deck and Documents • Pitch Deck • Whitepaper • Report Design • Case Study Design • Ebook Design • Marketing Collateral • Tradeshow or Event Booths and Graphics • Large-Print Format • Training Manuals • LinkedIn Carousel Content • Blog Infographics • Use-Case Graphics • Ad Creatives • Social Media Templates • Document Templates I work best with: • B2B SaaS companies • FinTech organizations • Energy and industrial companies • Manufacturing organizations • Marketing leaders running ABM or demand generation programs • Teams preparing for funding, product launches, events, acquisitions, rebrands, or growth initiatives Tools: • Adobe Creative Suite • Figma • PowerPoint • Google Slides • Canva • Microsoft Office • Webflow If you're looking for a designer who understands both marketing objectives and execution realities, and can help maintain consistency as your organization grows—I'd be happy to discuss and see how well we can work together!

🇪🇺 EU Marketplace Feed Specialist | Channable & BaseLinker Certified 🚀 I help brands go live and sell across European marketplaces - turning rejected products into approved, synced, revenue-ready listings. ⭐ Top Rated on Upwork | 2,600+ hours | 93% Job Success | 5-star reviews across If you're launching on Mirakl-powered marketplaces, bol, Decathlon, eMAG, Fashion Days, Allegro, eMag or Kaufland and your products are stuck in rejections, attribute errors, or feed failures, that's exactly what I fix. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔹 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡: ◆ EU Marketplace Onboarding - Get products live on Mirakl marketplaces (Debenhams, Tesco, B&Q, Leroy Merlin, Castorama, Conforama), bol, Decathlon, eMAG, Fashion Days, Allegro, eMag & Kaufland ◆ Channable & BaseLinker Feed Integration - Connect Shopify, WooCommerce, Magento, PrestaShop or Odoo ERP to any EU marketplace ◆ Category & Attribute Mapping - Align product data to each marketplace's exact taxonomy so listings pass validation the first time ◆ Feed Error & Rejection Fixes - Resolve rejected products, missing attributes, image errors, and "in review" delays ◆ Google Shopping Feeds - Build & optimize Google Merchant Center feeds through Channable for approved, ad-ready listings ◆ Inventory & Order Sync - Keep stock, pricing, and orders accurate across every connected channel ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📊 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: ✔ 18,000+ products onboarded to marketplaces via Channable & BaseLinker ✔ Products taken from rejected to live across multiple EU marketplaces ✔ Full data flows built: Odoo ERP → PrestaShop → Channable → Marketplace ✔ Consistent 5-star reviews on Upwork & Fiverr for feed integration work ✔ Top Rated • 2,500+ hours • 93% Job Success ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🤝 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐓𝐫𝐮𝐬𝐭 𝐌𝐞: Most feed and marketplace work goes wrong for one reason: no clear system and poor communication. Here's how I keep your project on track: ◆ Root-cause fixes, not band-aids - I find why products are rejecting so the errors don't come back next week ◆ Clear scope from day one - We agree exactly what's being delivered before I start, so no surprises ◆ Regular progress updates - Daily or weekly, your choice, so you always know where things stand ◆ Built to scale - I structure feeds for accuracy and growth, not quick fixes that break at higher volume ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🛠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 & 𝐓𝐨𝐨𝐥𝐬: ⚡ Feed & Integration Tools ▸ Channable - feed management, rule building, category & attribute mapping, marketplace + Google Shopping feeds ▸ BaseLinker - marketplace listing, order & inventory automation, feed workflows ▸ Mirakl - seller onboarding, product & offer feeds, catalog integration ▸ Google Merchant Center - Google Shopping feed setup, optimization & error resolution 🛒 EU Marketplaces ▸ Mirakl operators - Debenhams • Tesco • B&Q • Leroy Merlin • Castorama • Conforama ▸ Bol (Netherlands / Belgium) ▸ Decathlon Marketplace ▸ eMAG (Romania / Hungary / Bulgaria) ▸ Fashion Days (RO) ▸ Kaufland ▸ Allegro 🔗 Data Sources & Stores ▸ Shopify • WooCommerce • Magento • PrestaShop • Odoo ERP • Google Sheet • CSV ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⚙️ 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 — 𝐀𝐮𝐝𝐢𝐭 → 𝐌𝐚𝐩 → 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 → 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧: 1️⃣ Audit - I review your catalog, feed, and error patterns to find what's actually breaking and why 2️⃣ Map - I structure your product data, attributes, and category mappings so it flows cleanly into each marketplace 3️⃣ Integrate - I connect your store/ERP to the marketplace via Channable or BaseLinker and get products live 4️⃣ Maintain - I monitor feed processing, resolve errors, and keep listings, inventory, and orders in sync as you scale ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ❓ 𝐂𝐨𝐦𝐦𝐨𝐧 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: ▸ 𝐖𝐡𝐢𝐜𝐡 𝐄𝐔 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡? Mirakl-powered marketplaces (Debenhams, Tesco, B&Q, Leroy Merlin, Castorama, Conforama), bol, Decathlon, eMAG, Fashion Days, Kaufland and more. ▸ Do you handle one-time onboarding or ongoing work? Both - one-time catalog onboarding and error fixes, plus ongoing feed management and marketplace maintenance. ▸ My products keep getting rejected. Can you fix that? Yes. Rejections usually come from attribute mapping, category taxonomy, or data formatting. I find the root cause and fix your feed until your catalog is fully live. ▸ Can you connect my store or ERP to a marketplace? Yes - I integrate Shopify, WooCommerce, Magento, PrestaShop, and Odoo ERP to EU marketplaces through Channable or BaseLinker. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📩 Message me with which marketplace you're launching on and what's currently breaking - I'll tell you exactly how I'd approach the fix.

Jobs/projects I can help with: IT help desk & remote technical support Network & systems administration (Windows Server, Active Directory) E-commerce/Shopify support & marketing analytics (GA4, UTM tracking, attribution) Complex Excel reports (macros, pivot tables) Web design (Dreamweaver, HTML, CSS) Graphics (Photoshop, Illustrator) Email marketing (ConstantContact, Robly, MailChimp) Managing and training IT support teams, establishing processes Technology I'm highly proficient in: Google Workspace (config & admin) Windows Server (2003 and up) FreshService / FreshDesk (config & admin) ConnectWise (config & admin) CarbonBlack (config & admin) Shopify, Google Analytics (GA4), Google Tag Manager Adobe Photoshop / Illustrator / Dreamweaver WordPress, HTML, CSS MS Office (advanced Excel) PBX VOIP (Digium Switchvox and InContact) LDAP using Apache ConstantContact, Robly, MailChimp I'm a technical professional who maintains a strong work ethic with clients regardless of setting, whether within or outside Upwork. I set clear expectations on what I can achieve in a given timeframe, and I work best in an organized environment, especially under pressure. I've built a varied 15+ year career in IT. I spent over a decade managing IT operations for one of the most well-known online travel agencies in the US — overseeing network operations including email, VOIP, and servers, and leading the Systems team. Alongside that, I spent several years as a remote IT technician for a US-based Managed Services Provider, supporting multiple client environments across Windows Server administration, workstations, and networking under SLA commitments — solid, proven experience delivering remote IT support directly to Western clients. I'm also a Dell Certified System Expert with 5+ years of Level 2/SME technical support for a well-known computer manufacturer, and I have a strong graphic design background (13+ years, starting with Adobe Photoshop) alongside web design using Dreamweaver, HTML, CSS, and some PHP/Java. I have hands-on WordPress experience as well — I've managed and maintained WordPress websites for clients, and I currently run and manage my own WordPress site, so I'm comfortable with everything from content updates and plugin management to day-to-day site upkeep. More recently, I've moved into e-commerce — handling Shopify, GA4, and marketing analytics for a growing online brand, including attribution tracking, UTM cleanup, and performance reporting. Whether you need day-to-day IT support, a network/systems administrator, WordPress site management, or someone to bring order to your e-commerce data and operations, I bring reliability, attention to detail, and the flexibility to jump into whatever the job needs.

Customer support platforms get messy fast. Bad ticket routing, no automation, agents answering the same questions 50 times a day. I fix that. Zendesk, Intercom, and Gorgias specialist. 16 years in support operations and 500+ helpdesk implementations shipped. Founder of Smart Instinct (Zendesk Advanced Tier Partner, Gorgias Solutions Partner, Intercom Solution Partner) and the senior consultant on every engagement. Recent clients: SF Marathon (56% chat deflection on Zendesk), StraighterLine (online education, 150,000+ learners), Blockchain (crypto platform), ThighPro, and Genesis Digital (Intercom + custom Discord). I first ran support teams for ecommerce and SaaS companies, then moved into platform implementation full-time. That background matters because I have sat in the chair your agents sit in. I build systems for how your team actually works, not how a vendor's demo makes it look. What I do Zendesk, Intercom, and Gorgias implementation and migration. Full implementations and configurations for Zendesk, Intercom, Gorgias, Freshdesk, Freshservice, Help Scout, Helpshift, Tidio, RingCentral, and Aircall. Data migrations between platforms, multi-channel integration across email, chat, SMS, and social, and clean handoffs with documentation your team can actually use. Workflow automation and ticket routing. Custom automation rules, smart ticket routing, SLA management, escalation workflows, macro and template libraries, and business rules built around your real support volume patterns, not generic templates. AI implementation and chatbot development. Set up and training for Zendesk AI, Intercom Fin, Gorgias AI Agent, and Pylon AI. Intent mapping, conversation design, brand voice tuning, and AI-enhanced routing that handles the repetitive stuff so your agents focus on the work that actually needs a human. Help center and self-service. Knowledge base builds, FAQ optimization, customer portal customization, and deflection rate improvement. A well-built help center is the cheapest ticket you've ever had to answer. Team training and ongoing support. Agent onboarding, platform training, process documentation, and retainer-based optimization for teams that want a long-term partner instead of a one-time contractor. Results clients see - 30-50% reduction in ticket volume through automation and self-service - Faster first response times from routing that actually routes correctly - Higher CSAT from workflows that stop making customers repeat themselves - Less agent burnout because the system handles what the system should handle - Reporting visibility that finally tells leadership something useful How I work One-time projects like migrations, new platform setups, and optimization audits. Ongoing retainers. Emergency troubleshooting when something breaks, and you need it fixed today. To get started If your support platform feels like it is working against you instead of for you, send me a message with what you are dealing with. I will tell you honestly whether I can help and what it would take.

As the Founder and Principal Designer of a specialized e-commerce design agency, I bring 10 years of combined corporate and independent experience focused strictly on conversion-optimized visual strategy. My background as an Industrial Designer, combined with deep market experience in FMCG, cosmetics, and health sectors, allows me to view design not just as aesthetics, but as a systematic solution for market positioning and sales growth. I partner with mid-to-high-tier clients seeking to minimize risk and maximize ROI on their visual assets. My unique value proposition is the ability to deliver agency-level stability and on-time execution without the bureaucratic overhead. My Core Expertise (Focus on High-Conversion Systems): Conversion Rate Optimization (CRO) Design: Designing product detail pages and landing pages with clear, psychologically-driven user flow to maximize immediate sales. Systematic Brand Development: Establishing a unified visual identity (packaging, web, editorial) that ensures brand consistency across all consumer touchpoints. Risk-Free Delivery: Utilizing a refined design system (THIS IS DESIGN) that guarantees clean execution, on-time delivery, and reduces the need for constant revision cycles. Packaging & Product Visuals: Expertise in translating product features into high-impact, market-ready packaging and key visuals that stand out in crowded e-commerce environments.