Hire the Best Google Ads Freelancers in Phoenix, AZ

Are you running ads on Google, Facebook, or LinkedIn and just not seeing desired results? Are you having a hard time finding quality leads or driving sales needed for growth? Are your costs increasing yet you’re still being outranked by competitors? I can help. My history of creating profit-driven marketing campaigns is extensive, with over 20 years of experience in performance marketing and brand development. During this time, I worked as both an entrepreneur and freelancer helping hundreds of companies create and optimize campaigns that drive revenue and growth. In my early days as a “dot com” entrepreneur, I founded and branded the very first social network for the foodservice industry. After two subsequent acquisitions, we went from a team of 15 to over 500,000 globally, where I continued to focus on marketing and brand development. During this time, I had the opportunity to work with hundreds of companies of all sizes – from small startups to large Fortune 500 organizations with a vast collection of brands. I’ve also had the great pleasure of working with many of the largest ad agencies in the industry (view my testimonials on LinkedIn), developing new digital ad placements, and extending many of our marketing programs to Google, Facebook, Instagram, LinkedIn, and others. In my most recent role, I worked as the Director of Digital Marketing for a leading healthcare company in Arizona, where I managed a multimillion-dollar PPC budget (Google, Bing, Facebook, LinkedIn) that drove record revenue and a 675% return on ad spend (RoAS). Today, my passion remains in marketing as nothing thrills me more than helping companies reach new levels of growth and prosperity. Real certifications come from real-world experience, but I also hold five Google AdWords Certifications (Search, Display, Video, Mobile, and Fundamentals). Book my time below and let’s get started! I look forward to meeting you and helping you grow. PPC MARKETING EXPERTISE • Google Ads Partner • Continuous optimization of your Google Ads and Facebook Marketing campaigns. • Full funnel conversion tracking (CPA, CPL, RoAS, etc) • Enhanced reporting and analytics to drive intelligent data-based decisions • Smart keyword research and development. • Remarketing campaigns based on site/app engagement. • Facebook core audience targeting, Custom Audiences, Lookalike Audiences, and full mastery of the Facebook pixel, event-based targeting, and engagement-based remarketing. • Full marketing funnel optimization, from creating awareness to driving conversions. • Landing page optimization testing, including experience with LeadPages, Unbounce, and Clickfunnels) • Conversion tracking call tracking, and A/B or split testing. • Ad content and landing page relevance to drive higher quality scores and lower your CPC. SKILLS Advanced Google Ads PPC, Bing PPC, Facebook Advertising, LinkedIn Marketing, Salesforce CRM, Infusionsoft, Salesforce Marketing Cloud, Google Analytics, Ahrefs, Moz, SEMRush, BuzzStream, Hubspot, Instapage, Unbounce, Leadpages, Clickfunnels, Word, Excel, Powerpoint, HootSuite, Ninja Forms, WooCommerce, Adobe Suite, WordPress, Photoshop, HTML, CSS, Website to CRM integrations, landing page optimization. PERSONAL I live in Phoenix, Arizona with a wife and two daughters. I enjoy running, mountain biking, and hiking - when it isn't 120 degrees outside.

High-Impact Digital Marketing Executive | SEO, PPC, Social Media, Branding & Strategy | 20+ Years of Proven Results Results-driven Digital Marketing Strategist with 20+ years of experience leading SEO campaigns, paid media (PPC), social media marketing, and brand growth strategies that drive ROI and maximize online visibility. I specialize in helping startups and established brands scale by crafting data-backed digital strategies that convert. 🚀 What I Bring to Your Project: SEO & SEM Mastery: Boosted organic traffic by up to 300% for multiple clients through targeted keyword research, technical audits, on-page SEO, and authoritative backlink campaigns. Social Media Growth Expert: Created viral content strategies and full-funnel paid ad campaigns across Facebook, Instagram, LinkedIn, and Twitter. Brand Positioning & Messaging: Led global rebrands and GTM strategies that increased brand awareness and customer acquisition. Digital Strategy & Execution: From funnel optimization to CRO and email marketing automation—I build systems that sell. Executive-Level Consultancy: Delivered strategic guidance to 10K+ businesses on marketing, website design, and brand storytelling. 🏆 Recognized as a pioneer in selling digital marketing services (SEO, SEM, websites, social media) since the early 2000s. 🔍 Core Competencies: Digital Marketing Strategy | SEO/SEM | Paid Ads (Google & Meta) | Brand Development | Market Research | Conversion Optimization | Social Media Management | Go-To-Market Strategy | Email Campaigns | Data Analytics | Marketing Automation | Growth Hacking | B2B & B2C Sales Funnels 📈 Let’s Work Together If You Need: ✔ A digital marketing expert to skyrocket your online presence ✔ A lead generation system that works while you sleep ✔ SEO audits, backlink building, or PPC campaign management ✔ A partner who understands how to turn traffic into paying customers Available for: One-time projects, monthly retainers, or fractional CMO roles. digital marketing strategist, seo expert, ppc specialist, google ads, meta ads, facebook ads, instagram ads, linkedin marketing, paid media expert, sem specialist, search engine optimization, technical seo, on-page seo, off-page seo, backlink building, keyword research, seo audit, google analytics, ga4, social media marketing, social media manager, content marketing, content strategist, brand strategy, branding expert, brand messaging, brand positioning, go-to-market strategy, marketing automation, email marketing, mailchimp expert, klaviyo, infusionsoft, activecampaign, conversion rate optimization, cro specialist, lead generation expert, sales funnel expert, landing page optimization, wordpress seo, clickfunnels, shopify marketing, ecommerce seo, local seo, b2b marketing, b2c marketing, startup marketing, marketing consultant, growth marketing, growth hacker, fractional cmo, digital strategy, online advertising, data-driven marketing, performance marketing, retargeting ads, marketing funnel design, campaign manager, crm integration, customer acquisition, analytics and reporting, seo content writing, seo copywriting, seo content strategy, web presence consultant, website marketing, marketing executive, digital consultant, online business growth, digital marketing plan, strategy and execution, marketing systems, marketing dashboard setup, remote marketing expert, digital advertising expert, email campaign manager, client acquisition strategy, technical marketing, marketing advisor

What looks like 200 options on Upwork is typically 3 people who can actually move a business forward, buried under 197 who deliver activity reports. I am one of those three. I am Henry "Hank Hugh" Hernandez, CEO of Digital Strategy Group and Fractional CMO to established businesses generating $2M or more in annual revenue. One billion dollars in documented client revenue. One million-plus keywords ranked. Twenty-plus years operating across SEO, GEO, AEO, paid media, content, CRO, email and SMS, and AI marketing systems. Expert-Vetted Top 1 percent on Upwork. Backed by a 50-plus person DSG execution team. When I told military recruiters I wanted to be a U.S. Army Ranger — part of JSOC Special Operations, the elite tier across all military branches — they laughed me out of the office. I went to a different recruiter. Got the contract. Shipped out February 2002. Within one month at 1st Ranger Battalion, 75th Ranger Regiment, I was walking the mountains of Afghanistan on real-world missions. Then Iraq. Then other places I cannot name. That is not a biography. That is an operating standard. Since 1998 — at 16 years old — I have been building websites and marketing my own companies with real money on the line. My first agency engagement in 2005: I cut excessive link spend by 90 percent and delivered 10x the output in 90 days. Built the systems, built the team, and reached a point where I could predict keyword rankings with near 100 percent accuracy — then proved it live on client sales calls. That precision is what built the fCMO Mission Doctrine: my named methodology for Fractional CMO engagements, modeled on Special Operations doctrine and refined across 20 years of proof. It is the leadership layer above the DSG Command Stack — channel execution across 10+ marketing surfaces — and the DSG Agency Operating System, the 50-plus person execution discipline that runs underneath. THREE WAYS TO ENGAGE Tell me what to do. Strategic Counsel. I advise, your team executes, bi-weekly cadence. For businesses with marketing leadership in place who need senior strategic counsel on top. Do it with me. Layer 1 Fractional CMO. I take the marketing leadership seat and own revenue outcomes. Your team or vendors execute under my direction. Do it for me. Layer 2, Layer 3, or Interim CMO. I take the seat and DSG runs the channels. Full operational ownership. Single retainer. One accountable partner. No vendor juggling. No finger-pointing. Every engagement opens with a Mission Analysis — a paid diagnostic that names what is broken before commitment. Gating decision. Real receipts. For initial conversations: message me and I will walk you through sharing access so I come prepared with real findings before we talk. That preparation turns a 30-minute call into a roadmap. Campaigns for Coca-Cola, Ferrari, Bank of America, Lockheed Martin, and Intel. Growth for Panini, Cabela's, Teladoc, and Curls. A Senior SEO Advisor at Dell Technologies: "Henry has a deep knowledge of what it takes for a website to rank well. He is one of the most honest businessmen I have ever worked with." HIGH-ROI VERTICALS Healthcare and Medical — 1,183 percent 3-year SEO ROI Financial Services — 1,031 percent ROI; organic delivers 5x versus paid Home Services, HVAC, Roofing, Plumbing — 678 percent ROI, 6-month break-even eCommerce — Ranked nationally for competitive product terms Cannabis and CBD — Paid ads blocked; organic carries 3 to 5x standard value B2B SaaS — 702 percent 3-year average ROI Mass Tort and Personal Injury Legal — One ranked term pays for 12 months of SEO Local and Multi-Location — Proven map pack domination DSG COMMAND STACK Google Organic, GEO, AEO, Local Pack, Google Maps Google Ads, Meta and Instagram Ads Conversion Rate Optimization Email and SMS Automation Reputation Management and Review Generation Server-Side Tracking and GA4 AI Marketing Systems and Workflow Automation NOT A FIT FOR: Startups, one-time projects, lowest-price searches, or anyone looking for a freelancer. RIGHT FIT: Established businesses at $2M or more in revenue, ready to treat marketing as a revenue investment with a senior operator and a proven team behind it. Let's do a 30-minute call this week. Henry "Hank Hugh" Hernandez, Fractional CMO, fCMO Mission Doctrine