👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄
1️⃣ Here's What Makes Me Different:
When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account.
You get someone who looks at the full picture.
Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working.
That's not how I operate. 🙅
2️⃣ I Start With Your Business, Not Your Ad Account:
Before I touch a single campaign, I want to understand:
→ Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me.
→ Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture).
→ Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly.
→ Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything.
→ Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products.
Only THEN do I look at your Google Ads account.
3️⃣ My Google Ads Strategy:
Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes:
• Campaign structure (consolidate vs. segment - and why)
• Bid strategies tied to your targets
• Budgets allocated by profitability, not guesswork
• Audience targeting based on real buyer behaviour
• Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc..
4️⃣ The Execution:
I don't just hand you a document and disappear. I execute on everything that I found in your audit:
• Fix and upgrade your conversion tracking
• Set up and optimize your GMC/product feed
• Build and launch the campaigns properly
• Ongoing management, optimization, and scaling
• Monitoring, reporting, and A/B testing
5️⃣ The Consulting You Didn't Know You Needed:
Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you.
These are the type of comments you'll hear when working with me:
• "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit."
• "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend."
• "This hook is working really well on Google Ads - worth testing it on Meta too!"
I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does.
6️⃣ Why Profit, Not ROAS:
I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority.
You'll always know what you're actually making, not just what the dashboard says.
7️⃣ Who I Work With:
Ecommerce brands who want someone that thinks like a business partner, not a button-pusher.
8️⃣ Let's Partner Up:
I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of.
📩 Send me a message - let's see if we're a good fit.
Google Display Network
Google Ads
Google Shopping
Google Search
Google Ads Account Management
PPC Campaign Setup & Management
Digital Marketing
Search Engine Marketing
Pay Per Click Advertising
Ecommerce Marketing
Performance Marketing
Ecommerce Performance Optimization
Google Tag Manager
Tracking Tags Installation
Tracking Pixel
Ted G.
Miami, Florida
$60/hr
4.8
1,018 jobs
🇺🇸 US eCommerce & Service Business Focus
💰 ROI Obsessed (Clients average 3–5× ROAS)
📈 $1M+ earned on Upwork | $60M+ in ad spend managed
👥 786+ projects completed | Top Rated Plus
🎯 Performance Max • Shopping • Merchant Center • Tracking Setup
Do you want to generate more Google Ads revenue and high-quality leads, without wasting budget?
That’s where I come in.
As a Google Ads Certified Specialist, I help Shopify & eCommerce brands scale profitably through:
✨ Performance Max campaign optimization
🛍️ Google Shopping & Merchant Center feed setup
📊 Conversion tracking (GA4, GTM, Enhanced Conversions)
🎥 YouTube & Display Ads for brand lift
🔍 Advanced keyword & audience targeting
📅 Monthly scaling, reporting, and A/B testing
⚡ Proven Results from My Case Studies:
✅ 152% sales increase for a fashion retailer while keeping a $3 ROAS
✅ $70K revenue lift and nearly 2,000 purchases for a supplement brand
✅ 300% growth for a fashion advertiser via enhanced tracking & Merchant Center optimization
📚 Industries I Serve:
🛒 eCommerce / Shopify
🏥 Medical & Cosmetic
⚖️ Legal Services
💼 Financial & Consulting
💬 Let’s Talk
Invite me to your project or message me for an account audit.
I’ll show you exactly how we can increase your ROAS, fix conversion tracking, and unlock new growth potential before you even hire me.
Google Tag Manager
Google Ads
Google Analytics
Product Listing Ad
Google Ad Manager
Google Ads Account Setup
Google Ads Audit
Google Analytics 4
Google Ads Account Management
Google Merchant Center
YouTube Ads
YouTube Marketing
Steve B.
Carson City, Nevada
$115/hr
4.7
268 jobs
NEED A MORE PROFITABLE GOOGLE ADS ACCOUNT?
I specialize in re-engineering Google Ads and Microsoft Ads accounts that are too complex for freelancers--and too specialized for large agencies.
Over 10 years on Upwork - 22,500+ hours work for clients, all PPC work with 100% Job Success Score. Long-term client relationships (30% retention/return rate since 2016).
WHERE I FIT BEST
I work with established advertisers who:
• Are spending meaningfully on PPC
• Know something is "off" in performance
• Need deeper technical expertise--not basic management
CORE STRENGTHS:
ECOMMERCE (Primary Focus)
• PMax + Shopping optimization at SKU/product-group level
• Feed restructuring and performance segmentation
• High-SKU catalogs and complex account structures
LEAD GENERATION (Selective)
• Legal and high-value professional services
• Advanced query control using proprietary negative keyword systems
WHAT DO I DO DIFFERENTLY
• Full-funnel tracking accuracy first (GA4, GTM, call tracking, UET, etc.)
• Data-driven optimization systems (not guesswork or surface-level tweaks)
• All analysis and decisions are based upon sample size, confidence intervals (applied Statistics)
PLATFORM-AWARE STRATEGIES
• Working around limitations introduced in recent Google/Microsoft changes.
• Modern PPC platforms rely heavily on conversion data and automation signals. If those are weak or misconfigured, performance suffers--regardless of budget.
TOOLS AND SYSTEMS
• Optmyzr (advanced PPC automation layer), "an AI level on top of Google's AI"
• Custom-built workflow and analysis systems
• Structured campaign build frameworks across:
• Search
• PMax / Shopping
• Display
• YouTube
PROPRIETARY CAMPAIGN MONITORING AND ALERT SYSTEM
My proprietary monitoring software communicates with ad accounts via the Google Ads API, and can generate for numerous useful alerts conditions with the account. I also use it to augment the data within campaign reports
ENGAGEMENT MODEL
For qualified accounts, I offer a "live audit" to identify key issues and opportunities.
To start, message me on Upwork with:
• Website URL
• Monthly ad spend
• Campaign types (Search, PMax, Shopping, etc.)
We'll schedule a brief Zoom (camera on) to mutually determine fit before moving forward.
NOT A FIT?
Due to specialization, I'm not taking on:
• Early-stage startups
• Low-budget accounts
• Certain restricted or saturated verticals
Google Display Network
Text Ad
Google Marketing Platform
Google Ads
Microsoft Ads
PPC Campaign Setup & Management
Pay Per Click Advertising
B2B Marketing
Google Analytics
Bing Ads
Campaign Reporting
Google Shopping
Google Search
Search Engine Marketing
Ecommerce Marketing
Ecommerce
Syed Junaid S.
Fort Lauderdale, Florida
$55/hr
5.0
33 jobs
🎯 Google Ads, 📊 Data Analysis, 🚀 Campaign Management, 🔍 Keyword Research, 🔧 Campaign Audit, 🌐 Display Network, 🛍️ Shopping Network, 🔗 Landing Page Optimization, 📍 Local Service Ads
Hi, I’m a Certified Google Ads Specialist with over 8 years of experience and more than 500 projects completed successfully. I have managed ad spends exceeding $1.5 million, delivering tailored, data-driven campaigns for my clients.
I specialize in optimizing online presence through strategic Google Ads campaigns. My expertise spans various industries, ensuring your business achieves its marketing goals through focused and continuous campaign improvements.
Let’s boost your business’s online visibility and drive significant results together. With my strategic approach, you get not just campaign setup but also proactive optimization and deep market insights.
Skills:
🎯 Google Ads: Certified Professional managing budgets from $1,000 to $120,000 per month.
📊 Data Analysis: In-depth analytics leveraging tools like Google Analytics 4 (GA4) and Google Looker Studio.
🚀 Campaign Management: From setup to ongoing management, optimizing for performance and results.
🔍 Keyword Research: Identifying high-performing keywords to target specific audiences efficiently.
🔧 Campaign Audit: Thorough evaluation to pinpoint and improve underperforming campaign areas.
🌐 Display Network: Crafting engaging visual campaigns for increased brand visibility.
🛍️ Shopping Network: Implementing effective e-commerce strategies with detailed market analysis.
🔗 Landing Page Optimization: Enhancing user experience and conversion rates for maximum impact.
📍 Local Service Ads: Ensuring high local visibility and connecting with customers searching for your services.
Certifications:
🏆 Google Ads Certified Professional
🏆 Managing Google Ads Budgets from $1000 - $120,000 per Month
🏆 $10M+ Lifetime Spending on Google Ads
🏆 8+ Years of Experience Managing Google Ads Accounts
🏆 500+ Google Ads Agency Projects Completed
Network Specializations:
🔍 Search Network: Strategic campaigns targeting high-converting searches with an emphasis on precision and relevance.
🛍️ Shopping Network: Comprehensive e-commerce strategies, blending product listing expertise with market analysis for optimal results.
🌐 Display Network: Engaging visual campaigns, backed by thorough analysis for increased brand visibility and customer engagement.
Approach:
My methodology centers on a comprehensive understanding of your business objectives, coupled with strategic keyword research, competitor analysis, and data-driven insights. This ensures not just campaign setup but continuous optimization for sustained and escalating results.
Why Collaborate with Me?
📊 In-Depth Analytics: Leverage a data-driven approach for informed decision-making and campaign refinement.
🔄 Proactive Optimization: Continuous monitoring and adjustment to align campaigns with evolving market trends and user behavior.
🌐 Industry Insight: Stay abreast of industry dynamics, ensuring campaigns are at the forefront of innovation.
💻 Tools & Technologies:
✅ Google Ads Manager
✅ Google Tag Manager - GTM
✅ Google Analytics 4 - GA4
✅ SEMrush
✅ SpyFu
✅ Ahrefs
✅ CallRail, WhatConverts
✅ Zapier
✅ Canva
✅ ChatGPT
✅ Google Looker Studio
Ready to elevate your online presence through strategic Google Ads campaigns? Let's discuss how we can drive tangible results for your business. 🚀📊
WHY CHOOSE ME OVER OTHER FREELANCERS?
✪ 100% Job success history
✪ Work Quality: I will provide high quality results and hard work until you are satisfied.
✪ Client Reviews: I focus on providing VALUE to all of my Clients and Earning their TRUST.
✪ Over-Delivering: My focus is on GIVING more than what I expect to RECEIVE.
✪ Responsiveness: I'm highly responsive and keep all communication open with my clients.
✪ Kindness: Treating everyone with respect and improving my clients' situations is my top priority.
I would be glad to schedule a call with you to discuss project details.
Google Display Network
Microsoft Ads
Google Ads
Facebook Ads Manager
Facebook Advertising
Paid Media
Optimize Google Shopping
Manage Google Shopping
PPC Campaign Setup & Management
Google Ad Manager
Google Tag Manager
Google Analytics 4
Google Analytics
Looker Studio
Google Ads Audit
Alexandre N.
Gibraltar, Gibraltar
$50/hr
4.7
323 jobs
✅ Managed 250+ Google Ads accounts across multiple industries
✅ Overseen $7M+ in ad spend with a strong focus on profitability and scale
✅ Consistently delivering measurable growth across E-commerce, B2B SaaS, and lead generation
✅ Deep expertise in Google Shopping, Performance Max, and high-volume account structures
✅ Expert-Vetted & Top Rated Google Ads Specialist
✅ Former Google employee with strong understanding of platform mechanics
I combine deep platform knowledge with a results-driven approach to help brands scale profitably.
What I Bring:
• Strategic Campaign Management – Custom Google Ads strategies aligned to your unique business goals, ensuring sustainable ROI and ROAS.
• Advanced Optimization – Data-driven keyword targeting, audience segmentation, and high-performing ad copy tested for maximum conversion.
• Conversion Tracking & Attribution – Accurate, actionable tracking setups that show you the real impact of your ad spend.
• Full-Funnel Growth – From awareness to conversion, I integrate Search, Display, Shopping, Performance Max, and remarketing.
Client Feedback:
“Went from zero sales to four a day, every day — Alex went above and beyond.”
“Exceeded expectations. Excellent communication and account improvements.”
“Helped us make the most of our Adwords budget — ongoing relationship planned.”
“One of the best freelancers I’ve worked with. Knows Google Ads inside out.”
Why Work With Me:
✅ Google Ads Certified Partner
✅ Former Google Employee – insider knowledge of platform best practices
✅ 14+ years of proven PPC success across industries
✅ Fluent in English, Portuguese, Italian, Spanish, and French
Whether you need to boost online sales, scale SaaS lead generation, or dominate local search, I deliver campaigns built on data, creativity, and precision.
Let’s discuss how to make your Google Ads budget work harder for you.
Google Display Network
Google
Google Analytics
Google Ads
Pay Per Click Advertising
B2B Marketing
Search Engine Marketing Strategy
Paid Media
Campaign Setup
Search Engine Marketing
Google Search
YouTube Marketing
Campaign Optimization
Bing Ads
B2C Marketing
Werdah W.
Karachi, Pakistan
$10/hr
4.9
49 jobs
I’m an engineering graduate from a leading institution, and after experiencing corporate life, I discovered my passion as a freelance professional. Over time, I’ve built a global client base across freelancing platforms, offering various skills and expertise specialising in Digital Marketing and Online Reputation Management.
I help entrepreneurs, executives, public figures, authors, businesses, and industry professionals establish a credible digital presence through Encyclopedia Consulting, Google Knowledge Panels, SEO, and Online Reputation Management.
In today's digital world, your online reputation is often your first impression. Whether you're looking to strengthen your authority, improve your search visibility, or build a trustworthy online presence, I provide strategic solutions designed to help you stand out.
My expertise includes:
Encyclopedia Content Consulting & Optimization
Google Knowledge Panel Setup & Enhancement
Online Reputation Management (ORM)
Personal & Corporate Branding Strategy
SEO-Driven Authority Building
Knowledge Graph Optimization & Creation
Why work with me?
✔ 250+ Encyclopaedia articles( including media wiki, wikidata as well) created in last 3+ years
✔ 150+ Google Knowledge panels created ( Basic + Advance Level)
✔ 8k+ Guest posts published on reputed websites
✔ Optimized and Ranked 100+ websites on Google
✔Free website maintenance (if required)
I don't just help clients appear online, I help them build credibility, trust, and authority that creates lasting opportunities.
Note: Contact me directly via Upwork for a secure review of your Encyclopedia related project. Do not disclose your Information Publically on freelancing Platforms and with Multiple people/Freelancers.
Google Display Network
Search Engine Optimization
Shopify SEO
Graphic Design
Brochure Design
Website Copywriting
Website Redesign
Wikipedia
MediaWiki
SEO Keyword Research
Google My Business
Google Analytics
Google Tag Manager
Press Release
Online Reputation Management
Guest Post
SEO Strategy
Wiki
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