Hey, brave soul currently staring at CAC going the wrong way,
It's the 2026 Andromeda era so chances are your ad costs are rising,
Winning creatives are dying & turning into duds almost overnight…
And your editors constantly ask, “What do we make next?”
With a creative folder full of the same ad wearing slightly different pants...
Not fun, isn’t it? That's exactly what I fix.
Because at your stage of 6–9 figures, “make more creatives” is not a strategy.
It’s a never-ending black hole of misery.
Hey, I’m Gary...
Before we talk about me, let’s talk about you.
You don’t need another person throwing 47 random hooks into a
Google Doc and calling it ‘creative strategy’
You need sharper angles that can:
1. reduce CAC
2. improve funnel conversion
3. increase ROAS
4. earn cheaper attention
5. reach buyers your current angles are missing
6. give your editors, designers, and media buyers something worth testing
You need ideas that don’t just look new. They enter the market differently.
So here’s why I’m your best option:
1. Angle Surgery:
I cut open your ads, reviews, competitors, offers, and landing pages to find the belief your buyer still needs before they buy.
2. No Clown-Shoe Creative Direction:
No vague “make it more emotional” feedback. I give your team clear hooks, concepts, scripts, advertorial angles, visual directions, and the reason each test exists.
3. Advertorials That Actually Pre-Sell:
Not cute blog posts or lifeless SEO soup. Pages that warm up cold traffic, reframe the problem, introduce the mechanism, handle objections, and make the product page feel like the next obvious click.
4. DTC Brain, Direct Response Spine:
Hooks. Big ideas. Mechanisms. Objections. Proof. Offer framing. Funnel messaging. All the unsexy stuff that makes the sexy stuff convert.
5. No AI Slop Buffet:
I use AI for speed, research, review mining, competitor scans, angle expansion, but the final thinking stays human, sharp, and built for performance.
WHAT CAN I DO FOR YOU?
✔️ DTC Creative Strategy
✔️ Hook & Angle Development
✔️ Advertorials / Presell Pages
✔️ Static Ad Concepts
✔️ UGC & Video Ad Scripts
✔️ VSL Leads & Script Direction
✔️ Competitor Ad Breakdowns
✔️ Creative Briefs for Editors & Designers
✔️ Landing Page Messaging
✔️ Creative Iteration Based on Performance Data
I’m especially useful for 6-9 fig DTC brands in beauty, wellness, skincare, supplements, health, personal care, and problem-solution ecommerce.
WHAT I CAN'T DO?
Look, I’m not here to be your ‘content guy.’
There are plenty of freelancers who can write punchy little sentences that get applause in Slack and do absolutely nothing in the ad account.
But if your winners are getting tired, your CAC is creeping up, and your team needs sharper angles to unlock new pockets of buyers, we should talk.
I work best with brands that already have traction, spend, proof, and a testing culture.
Not brands looking for magic or wanting to polish a weak idea until it sparkles.
But if you want creative strategy built around what actually makes people stop, click, read, and buy…
Send me your best-performing ad or product page.
I’ll tell you the first angles I’d test next.
Best,
Gary
Email Copywriting
Ecommerce Marketing
Email Deliverability
Email & Newsletter
Ad Copy
Scriptwriting
Creative Strategy
Creative Direction
Creative Brief
Creative Writing
Ad Creative
Performance Marketing
Ad Concept
AI Video Generation
Onkar G.
Pune, India
$25/hr
4.4
183 jobs
🏆 Top Rated Digital Marketing Strategist | Performance Marketing | Berlin 🇩🇪 · Pune · Mumbai 🇮🇳
I help brands, businesses, and founders grow in the digital landscape — from building a personal brand to scaling it into a full business brand, across B2B, B2C, D2C, and GMS.
My path here wasn't conventional. I started as a filmmaker and content strategist, spending years mastering the craft of visual storytelling — a diploma in digital filmmaking, hands-on work in films, documentaries, and short-form content. But storytelling alone wasn't enough; I wanted to know why some stories moved audiences and drove results. That question took me to a Global MBA in Digital Marketing and Brand Management at the Berlin School of Business and Innovation.
Since 2021, I've run my own digital marketing agency, applying that same storyteller's eye to performance marketing — combining creative instinct with data-driven strategy to help clients grow measurably, not just look good.
✨ What I Do
📈 Performance & Digital Marketing Strategy — full-funnel strategy for brand growth, from awareness to conversion, across B2B, B2C, and D2C.
🧑💼 Personal-to-Business Branding — turning founders and creators into recognizable brands, then scaling that presence into business growth.
🎬 Video & Content Strategy — short-form and long-form content built for platform-specific performance (Instagram, TikTok, YouTube, Facebook).
🏢 Business Video Production — promos, testimonials, and corporate content that communicate brand value clearly.
🎙️ Podcast Production — end-to-end, from recording to distribution and show notes.
🌟 Why Work With Me
✅ Top Rated on Upwork — a track record clients trust.
✅ Strategy + Craft — I don't just execute; I think in terms of brand growth and ROI.
✅ Full-Circle Skillset — from filmmaking roots to marketing strategy, I bridge creative and performance.
✅ Clear Communication & On-Time Delivery — you'll always know where your project stands.
Ready to grow your brand in the digital landscape? Let's talk about your goals and build a strategy that gets you there.
Promotional Video
Explainer Video
Visual Effects
Trailer
Real Estate Video
Showreel
YouTube Video
Film Editing
Podcast Production
TikTok
Marketing Video
Film & Video
Social Media Marketing Strategy
Video Editing & Production
Chand B.
Pune, India
$25/hr
4.8
20 jobs
Market research, content marketing, and community growth for SaaS, tech, and agency clients.
I map competitive landscapes, analyze audiences, write content that ranks, and build the target communities that turn research into inbound signups.
If you're launching, positioning, or growing a product - whether it's a SaaS platform, D2C brand, or agency service - and need someone who can both do the deep analytical work AND execute content and community strategy on the ground, that's what I do day to day.
Recent client work:
Zippia ( US job search AI tool ).
Built the founder's Reddit profile from 0 to 21K karma in 8 months. Built and grew r/zippia subreddit from scratch to 1.5M+ visits, 2,800+ target members, 5+ paid conversions from Reddit alone. Wrote 1000+ niche content pieces. Ongoing engagement.
( Content writing + Reddit Marketing + Community building )
--
TryNavi ( career discovery SaaS ).
3 months in. Founder's Reddit profile at 2,800 karma. One viral post in week 2 that brought real leads to the founder. Currently building the brand subreddit.
( Reddit Marketing + Community Building + Founder-Led Growth + Viral Content )
--
E-commerce SaaS market map.
Analyzed 2,000+ e-commerce platforms across 50+ data points ( pricing tiers, security posture, feature coverage, contact paths, social presence ). Shortlisted 500 for deep analysis. Delivered as a structured spreadsheet + strategic memo the founder used for product positioning and competitive gap analysis.
( Market Research + Competitive Analysis + Data Mapping + Strategic Memo )
--
Steve ( hosting company ).
Built an affiliate program from scratch. Database of 1,500+ YouTubers and 1,200+ bloggers, filtered for fit. Ran outreach with 5 email flows on Webflow + Pipedrive CRM tracking. Contacted 3,000+ creators. Booked 30+ meetings and closed 10+ partnership deals in under 3 months.
( Affiliate Program + Creator Outreach + Lead Generation + Email Marketing + CRM )
--
Satlantis ( Meetup competitor ).
Built a database of 650+ target communities with 300K+ leads inside. Ran outreach to onboard community hosts as brand ambassadors. 15-16% conversion rate.
( Community Mapping + Audience Research + Outreach Campaign + Partnership Development )
--
Where I add value:
1. Market research and competitive analysis : structured mapping, verified sourcing, ranking frameworks, deliverables as clean spreadsheets + strategic memos.
Not "it depends" - I form opinions and commit to rankings.
2. Content strategy for SaaS + agencies : niche-specific content that ranks in Reddit search, gets shared in target subs, and matures into inbound leads over 3-6 months.
Founder-voice content, not brand voice content.
3. Reddit community growth : building subreddits from zero, founder-led profiles at 20K+ karma, comment-first strategy, tracked conversion to product. Multi-account management without burning credibility.
Currently Top 0.02% globally on Upwork for Reddit skill.
4. B2B and creator outreach : target list building, personalized outreach at volume across email + LinkedIn, CRM tracking, weekly pipeline reporting.
5. Content Marketing: Can create a full content Marketing strategy ( Blogs + LinkedIn posts + Newsletter ),
100+ content posts/month for serious brands
How I work:
Independent operator. Weekly async reporting instead of daily meetings. Structured deliverables, not vague retainers.
If you know what decision the research is meant to inform, I'll build the research that fits that decision.
If you're growing a community, I'll grow it without burning your account credibility on aggressive promo.
Open to a call to figure out fit and scope.
Market Research
Competitive Analysis
Reddit Marketing
Community Management
Content Marketing
Content Writing
Community Engagement
Content Strategy
Social Media Marketing
Community Promotion & Growth Hacking
Market Analysis
Growth Strategy
Marketing Strategy
B2B Marketing
Affiliate Marketing
Lead Generation
Outreach Strategy
Copywriting
LinkedIn Marketing
Bitcoin
Humaira A.
Pune, India
$30/hr
4.5
13 jobs
I build performance marketing systems through social media/META ads and content engines that work together — paid ads that convert, and organic reels that build audiences. Most brands have one or the other. I build both.
Recent results you can hold me to:
AUCAR Auto (USA) — Scaled ROAS from 4.4x → 9.1x in 4 months on high-ticket automotive tech ($1K–$1.5K AOV). 600–700 inbound enquiries/month via Meta Ads.
Luxury Real Estate — ₹20Cr revenue from ₹25K ad spend. 111 leads, 6 closed deals, CPA of ₹162.
EdTech — ₹72L+ revenue from ₹3.5L ad spend. 20.1x ROAS on Google Ads.
US Cosmetic Clinic — 1,400 leads at $0.85 CPL with $1,200 total spend.
Automotive (UAE & Canada) — 7.7x ROAS, expanded campaigns across two international markets.
App Growth — 5,000–10,000 monthly installs at $2 avg CPC for SpotFinder (USA).
Viral Reels — 1.3M+ views on organic short-form content. Scaled a YouTube channel 3K → 10K subscribers (+233%) and 3x watch hours in under 6 months.
Industries I've worked in:
Luxury real estate · EdTech · Healthcare & cosmetic services (USA) · Automotive · E-commerce (US & UK) · Mobile apps · IV therapy (Australia) · OTA platforms (UAE)
Markets I operate in:
USA · UAE · Australia · UK · India — I understand how audiences behave differently across each market and adjust targeting, messaging, and creative accordingly.
What I bring that most performance marketers don't:
I'm an engineer by training and a storyteller by background, that means I analyse data like a scientist and write hooks and scripts like a writer. When I run your ads, I also know how to make the creative that feeds them — reels, scripts, and short-form content that has hit 1.3M+ views organically.
Services I offer:
Meta Ads (Facebook & Instagram) — strategy, setup, creative direction, scaling
Google Ads — Search, Performance Max, YouTube ads
Full-funnel audit and rebuild (ad → landing page → CRM)
CAC:LTV analysis and international budget allocation
Viral Reels & short-form content strategy (scripting, hooks, production guidance)
YouTube channel growth strategy
Attribution setup (GA4, pixel, conversion tracking)
Who I work best with:
US, UAE, and Australian founders and CMOs running high-ticket products or services ($500+ AOV or $1K+ service value) who are tired of agencies that report vanity metrics instead of revenue. If your current cost per lead or ROAS isn't where it should be, that's exactly the problem I fix.
Ready to see what your ad budget can actually do?
Send me a message with your current platform, monthly spend, and biggest bottleneck. I'll tell you in the first reply whether I can improve your numbers — and by how much.
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