⚡𝗦𝗲𝗿𝘃𝗲𝗿-𝗦𝗶𝗱𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝗲𝘁𝘂𝗽 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴. 𝗖𝗹𝗲𝗮𝗻 𝗗𝗮𝘁𝗮. 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱.
If your Google Analytics 4 data is inaccurate, conversions are duplicated, or revenue doesn’t match your eCommerce backend, your marketing decisions are based on flawed tracking.
I fix tracking systems at the implementation level.
I specialize in GA4, Universal Analytics, Google Tag Manager (Web & Server-Side), Meta Conversion API, Segment, Mixpanel, Adobe Launch, and multi-platform attribution setup for Shopify, WooCommerce, and custom platforms.
➤➤𝗣𝗥𝗢𝗕𝗟𝗘𝗠𝗦 𝗜 𝗦𝗢𝗟𝗩𝗘
➤ GA4 revenue mismatch
➤ Broken purchase & lead tracking
➤ Duplicate Meta & Google Ads conversions
➤ Cross-domain tracking errors
➤ Server-side tracking setup issues
➤ Consent mode misconfiguration
➤ Pixel firing inconsistencies
➤ Data discrepancies across platforms
➤ Event parameter mapping errors
➤ Attribution gaps after iOS updates
➤➤𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗜 𝗣𝗥𝗢𝗩𝗜𝗗𝗘
➤ GA4 full setup & migration from Universal Analytics
➤ Google Tag Manager (Web & Server-Side)
➤ GTM Server-Side with Stape hosting
➤ Meta Conversion API implementation
➤ TikTok, Snapchat, LinkedIn, Pinterest CAPI setup
➤ Google Ads & Microsoft Ads conversion tracking
➤ Enhanced eCommerce tracking (Shopify & WooCommerce)
➤ Segment & Mixpanel implementation
➤ Adobe Launch & Matomo Tag Manager setup
➤ Looker Studio dashboard reporting
➤ Custom JavaScript event tracking
➤ Data layer architecture design
➤ API-based tracking integrations
➤ Consent mode & privacy-compliant setup
➤➤𝗧𝗘𝗖𝗛 𝗦𝗧𝗔𝗖𝗞
➤ Google Analytics 4
➤ Universal Analytics
➤ Google Tag Manager
➤ GTM Server-Side
➤ Matomo Tag Manager
➤ Adobe Launch
➤ Segment
➤ Mixpanel
➤ Looker Studio
➤ Stape
➤ Makecom
➤ HTML
➤ CSS
➤ JavaScript
➤ jQuery
➤ SQL
➤ Shopify
➤ WooCommerce
➤ Custom Platforms
➤➤𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘
➤ Structured measurement frameworks (not random tags)
➤ Clean event naming & parameter logic
➤ Accurate cross-platform attribution
➤ Server-side tracking to reduce data loss
➤ Business KPI aligned tracking architecture
➤ Clear documentation & debugging validation
➤ Fast communication & long-term reliability
➤➤𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦
eCommerce, SaaS, Lead Generation, Agencies, B2B, DTC Brands, Digital Marketing Teams
KEYWORDS:GA4 setup, Universal Analytics migration, Google Tag Manager expert, GTM server side, server side tracking, Meta CAPI, Facebook Conversion API, Shopify GA4 tracking, WooCommerce GA4, enhanced ecommerce tracking, attribution tracking, cross domain tracking, Segment implementation, Mixpanel setup, Adobe Launch tracking, Matomo Tag Manager, Stape server container, Google Ads tracking, Microsoft Ads conversion tracking, TikTok pixel setup, LinkedIn insight tag, Pinterest conversion tracking, data layer implementation, ecommerce analytics, Looker Studio dashboards, marketing attribution, API integrations, custom JavaScript tracking, performance marketing analytics
Mixpanel
Google Analytics
Google Tag Manager
Facebook
Analytics
Google Analytics API
BigCommerce
Google Ads
HubSpot
JavaScript
Google Marketing Platform
Facebook Pixel Setup & Optimization
Web Analytics
Report
Conversion Rate Optimization
Talha M.
Karachi, Pakistan
$25/hr
5.0
159 jobs
⭐️ Web Accessibility WCAG 2.2 AA
⭐️ American Disability Act (ADA) / Section 508
⭐️ European Accessibility Act (EAA)
⭐️ Accessibility for Ontarians with Disabilities Act (AODA)
⭐️ Accessibility for Manitobans Act (AMA)
⭐️ Nova Scotia Accessibility Act (NSAA)
⭐️ British Columbia Accessibility Act (BCAA)
As a Web Accessibility Coordinator at Logicose, I was responsible for the accessibility of their websites. It was my responsibility to ensure that all digital content that goes through our institution is accessible and in compliance with WCAG 2.2 AA and the Americans with Disabilities Act ADA. The Upwork platform allows me to assist individuals and businesses around the globe with their web accessibility needs.
Here are the services I can provide you:
🔹 Accessibility audit and consulting for website or application
🔹 Direct remediation development of website or application
🔹 Document remediation (PDF, Forms, Word, Excel, PowerPoint, InDesign)
🔹 VPAT (Voluntary Product Accessibility Template) Audit Report Certification
Skillset:
🔹 HTML, CSS, JavaScript (jQuery)
🔹 WordPress, Shopify, Squarespace, Bigcommerce, Magento, Wix, Webflow.
🔹 Screen Readers: NVDA, JAWS, VoiceOver, and Google TalkBack
🔹 Expertise in the following Accessibility standards:
- WCAG (A, AA, AAA)
- EN 301 549 (EU)
- ADA Compliance / Section 508 / HHS (US)
Here tools for Validate your Website :
✅ SortSite
✅ Wave tool ( Chrome Extension)
✅ Web Accessibility
✅ Google Lighthouse Accessibility
✅ AxeTool
✅ Siteimprove
✅ Accessibilitychecker
Let's work together to reach your accessibility goals!
Web Content Accessibility Guidelines
Accessibility Testing
Web Accessibility
Manual Testing
HTML5
Americans with Disabilities Act
Section 508
Shopify
JavaScript
CSS 3
WordPress
Squarespace
Wix
Compliance Testing
Web Testing
Haider A.
Karachi, Pakistan
$40/hr
5.0
2 jobs
Your pages now need two things: Google has to keep them, and AI search has to cite them. Both come down to one question - can a machine tell your page apart from everyone else's?
I measure that answer instead of guessing at it.
Last year I built a 250,000-page Next.js site. Google indexed it, then mass-deindexed it. I measured 6-gram similarity between pages (59-64% overlap, only 22-26% unique text), confirmed it page-by-page through the URL Inspection API, then rebuilt the pages on real external data - NOAA climate normals, US Census housing, Wikidata entity links - for 4,800 cities. When that only moved uniqueness from 26% to 34%, I told the owner the truth and we cut the site to 38,728 pages, keeping the ones that had actually produced phone calls.
That is the same discipline AI search rewards. Models cite sources that are specific, structured and verifiable. Thin pages do not get cited any more than they get indexed.
WHAT I DO
- AI search visibility (GEO / AEO) - entity schema with Wikipedia/Wikidata sameAs, llms.txt, structured data and factual density that make you the citable source
- Indexing and deindexing diagnosis - "Crawled - currently not indexed", crawl budget, thin and duplicate content, canonical and sitemap mismatches
- CMS migration without losing rankings - WordPress to headless (Sanity, Astro, Next.js) on Vercel: scripted content ETL, 301 redirect maps, canonical preservation, then a launch verification battery that re-checks every URL on the live domain. Last one shipped in 3 days for a telehealth practice - the 5.0 review on this profile is that client
- Programmatic / pSEO builds in Next.js - data model, URL architecture, content engine, sitemaps, schema, ISR, the whole pipeline
- Technical SEO forensics - I've traced total traffic loss to Vercel Deployment Protection, Vercel Attack Challenge Mode blocking Googlebot, and a prerender script shipping a 0-character homepage to crawlers
- Full-stack build - Next.js, Astro, Sanity, React, TypeScript, Tailwind, Supabase, Shopify Hydrogen, Cloudflare Workers/Pages, Stripe, Twilio
HOW I WORK
I use APIs, not dashboards. Search Console Search Analytics, URL Inspection and Indexing APIs across 22 properties. Ahrefs API filtered on serp_domain_rating_top10_min - so I only target keywords where a weak site ALREADY ranks top 10, which is proof of entry instead of a difficulty guess. Every claim I make comes with the query that produced it.
I will also tell you when the answer is "don't build this." I've killed several of my own projects with keyword research, and I'd rather lose a week of billing than build you 40,000 pages Google will delete.
Currently running 36 production sites across Vercel and Cloudflare, roughly 3,150 commits in the last 12 months.
If your site is losing pages, never got indexed, or is invisible in AI answers - send me the domain and I'll tell you what I see before you pay anything.
Web Development
SaaS Development
REST API
Ecommerce Website
Artificial Intelligence
Search Engine Optimization
Technical SEO
SEO Audit
Google Search Console
Next.js
Schema Markup
On-Page SEO
SEO Keyword Research
React
ChatGPT
Website Migration
API Integration
Dania A.
Karachi, Pakistan
$15/hr
5.0
1 jobs
10 years managing short-term rentals across Philadelphia, New York, Florida, and Costa Rica. $10M+ in revenue generated for property owners. 43 active properties under management right now, 120+ units over the career, 4.9 host rating maintained across all platforms.
I run full-cycle STR operations: listing creation and optimization, dynamic pricing through PriceLabs, channel management across Airbnb, VRBO, and Booking, guest communication, turnover coordination via Turno, and monthly performance reporting. I use Hostaway and Guesty for multi-property oversight and know exactly what moves the needle on occupancy and nightly rate.
Most properties see a 20 to 40 percent revenue lift within the first 90 days through photography direction, title rewrites, pricing strategy, and review management.
I also build direct booking websites on Webflow and WordPress for owners who want to reduce OTA dependency and own their guest relationships.
If you want someone who runs your property like a business and knows every lever to pull, let's talk.
Web Development
Web Design
Shopify
Webflow
WordPress
SEO Setup & Configuration
Content Management System
Ecommerce
JavaScript
Website Maintenance
No-Code Development
Property Management
Revenue Management
Hospitality
Customer Service
Real Estate
Channel Setup & Optimization
Client Management
Booking Services
Market Research
Arbaz K.
Karachi, Pakistan
$40/hr
5.0
72 jobs
I specialize in analytics, measurement, and attribution for SaaS and e-commerce businesses, with a focus on building reliable tracking systems that connect websites, payment platforms, CRMs, and ad platforms.
A large part of my recent work has gone beyond standard client-side GA4 and GTM setups into more advanced server-side implementations. This includes working with payment processors like Stripe, webhooks, server-side GTM, and databases such as Stape Store or GCP/NoSQL to recover and stitch attribution data across the customer journey.
The goal is simple: get your tracking as close to the real numbers as possible. That often means preserving client IDs, session data, click IDs, consent states, and other attribution signals so conversions can still be matched correctly even when the final purchase happens outside the website or through a webhook.
No tracking setup is ever truly 100% accurate, but with the right architecture, it can get very close, often into the 90%+ range depending on the platform and setup.
Over the years, my stack has grown to include a wide range of tools and platforms, including:
Measurement & Analysis:
• Google Analytics, AppsFlyer, Mixpanel, Amplitude, Contentsquare, Looker Studio, Hotjar, Microsoft Clarity, Firebase Analytics
Implementation & Tracking:
• Google Tag Manager (client- and server-side), Adobe Launch, Tealium IQ
Consent & Privacy:
• Google Consent Mode v2, CMP integrations (OneTrust, Cookiebot, CookieYes, and more)
Attribution & Paid Media:
• Google Ads conversion tracking, Meta Pixel and CAPI via server-side GTM, Microsoft UET, Twitter, TikTok, Reddit and more.
Website Builders & Content Management Systems:
• Shopify (advanced tracking with customer events), GoHighLevel, WordPress, Wix, Squarespace and custom built sites.
If your analytics setup is messy and you're tired of unreliable data, let's team up. Share your biggest data challenge, and we'll get started.
Ecommerce
Google Analytics
Google Analytics 4
Google Tag Manager
BigQuery
Looker Studio
Facebook
Google Ads
Web Analytics
Analytics
Firebase
Campaign Reporting
Data Analysis
Product Analytics
Shopify
Landing Page Design
HighLevel
No-Code Landing Page
Conversion Rate Optimization
Fawwaz A.
Karachi, Pakistan
$15/hr
4.9
14 jobs
Data doesn't lie, but only if it's being tracked right. Hi, this is Fawwaz Salafi, an Analytics Implementation Specialist who makes sure your data is accurate before you ever make a decision on it. Having worked across ecommerce and marketing teams, I dig deep into your tracking setup so you can trust every number on your dashboard.
If you're starting with an audit, here's what I'll do: review everything currently being tracked, flag inaccuracies, and identify what else your setup could be capturing. I cover the full picture: marketing attribution gaps, spam traffic, bounce rate anomalies, event tracking errors, and ecommerce data discrepancies so nothing slips through unnoticed.
When it comes to implementation, I'm an expert in Google Tag Manager (both client-side and server-side) and Tealium for tag management. On the marketing side, I've worked extensively with Google Ads, Bing Ads, Meta (Pixel & Conversions API), LinkedIn, TikTok, Snapchat, and Pinterest making sure your ad platforms get clean, reliable conversion data.
For ecommerce, I've set up tracking across Shopify, WooCommerce, BigCommerce, and Magento, tailoring the setup to capture the most valuable data with minimal effort on your end. I also specialize in server-side tagging for GTM, so you can recover data lost to adblockers, cut down on third-party cookie reliance, and improve page load speed at the same time. On top of that, I build privacy-compliant tracking including both basic and advanced Consent Mode v2 and CMP integrations (OneTrust, Cookiebot, CookieYes, Consentmo) ensuring your data stays accurate without compromising on GDPR/CCPA compliance.
Once your tracking is solid, I can also build clean, insightful dashboards in Looker Studio, pulling together data from GA4, Google Ads, Bing Ads, LinkedIn Ads, and more so your team can see what matters at a glance.
Feel free to message me here on Upwork, and let's get your data working the way it should.
Article Writing
Blog Writing
SEO Keyword Research
Copywriting
Editing & Proofreading
Content Writing
Proofreading
Article Spinning
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