Account Based Marketing

Overview We are looking for a hands-on Account-Based Marketing (ABM) Specialist with direct experience in Propensity to set up, launch, and optimize target account campaigns. You’ll be responsible for configuring buying circles, executing multi-channel playbooks, and syncing intent data directly into our CRM to feed high-intent leads to sales. Key Responsibilities Build ICPs, Target Account Lists (TALs), and buying circles using Propensity’s intent data. Launch and manage multi-channel ABM playbooks (display, social, email). Integrate Propensity with our CRM (HubSpot/Salesforce) and set up sales alerts for warm accounts. Monitor contact warmth, campaign performance, and pipeline impact to continuously optimize strategy. Requirements Must Have: Proven experience building and running campaigns directly inside Propensity. Deep understanding of B2B ABM strategies, buying groups, and intent data. Technical ability to integrate Propensity with major CRMs (HubSpot or Salesforce). Strong analytical skills with a focus on pipeline creation and ROI.