Brand Kit for Connexion

1. Logo Finalization We have a near-complete logo: a stained-glass-style tree of life in a circle, with the name "CONNEXION" and tagline "a Reimagined United Methodist Faith Community" beneath it. We need a designer to: Clean up linework and ensure print/web quality (SVG + PNG exports at multiple sizes) Deliver full color, single-color (dark), and reversed (white) versions Provide a horizontal lockup variant in addition to the stacked version 2. Brand Kit Build a complete, documented brand guide including: Color palette (primary and secondary, with hex/RGB/CMYK values) derived from the logo's existing palette — deep navy, sky blue, warm greens, orange/amber/red earth tones Typography system (2–3 fonts; we prefer something with warmth and accessibility — no cold corporate sans-serifs) Logo usage rules and clear space guidelines Iconography or design element style (e.g., organic shapes, stained-glass-inspired textures) Do's and don'ts page 3. Google Slides Template A reusable slide deck template (delivered as a Google Slides theme or .pptx) with: Title slide, section header, content slide, quote/scripture slide, and closing slide layouts Consistent use of brand colors, fonts, and logo placement Designed to be usable by non-designers (simple, clean, easy to replicate) 4. Email Template A branded HTML email template (compatible with Mailchimp or similar platforms) with: Header with logo Body content area with clear typography hierarchy A styled button/call-to-action element Footer with contact info and social links Mobile-responsive layout 5. Website Style Guide A concise style guide (not a full website build) specifying how the brand translates to web, including: Color usage for backgrounds, text, links, and buttons Web-safe font pairings or Google Fonts equivalents Component suggestions (nav, buttons, cards, dividers) that align with the brand This will be handed off to our web developer/Squarespace designer unless you'd like to handle it yourself.