Branding Project for Consumer Goods Company

We are preparing to launch a new premium men's consumer packaged goods brand in the U.S. and are looking for an experienced branding and creative design professional to develop the complete visual identity. The initial target audience is U.S. men ages 25–40 working in construction, transportation, production, maintenance, installation/repair, and related blue-collar professions. The goal is to create a brand that feels rugged, modern, dependable, practical, and premium without feeling luxurious or over-designed. The intended personality is straightforward and confident, with an emphasis on performance, authenticity, respect, and community. We are looking for a partner who can take the existing brand strategy and develop it into a complete, launch-ready visual and digital identity. The project is expected to include: 1. Brand Identity Development * Logos * Typography system * Color palette * Visual identity system * Photography and imagery direction * Graphic elements, patterns, textures, or supporting visual assets * Brand usage guidelines * Final brand style guide 2. Product Packaging & Label Design Develop the visual packaging system for the product, including: * Primary label / package design * Front, side, and back panel hierarchy * Product benefit and claim hierarchy * Scent naming / presentation system * Barcode and regulatory-information placement considerations * Print-ready production files * Packaging mockups for marketing and sales use * Future-ready design system that can accommodate additional scents or SKUs 3. Brand Guidelines & Final Asset Library At the completion of the project, we would like a centralized brand system containing: * Logo files * Font specifications * Color specifications * Packaging files * Website design files * Social templates * Marketing templates * Photography guidelines * Iconography * Brand voice / visual examples * Correct and incorrect brand usage * Editable source files * Print-ready and digital-ready exports We are particularly interested in designers, creative directors, or agencies with experience in one or more of the following: * Consumer packaged goods (CPG) * Men’s personal care * Deodorant / skincare / grooming * Food, beverage, or consumer product packaging * DTC brands * Shopify e-commerce * Brand launches * Packaging systems * Amazon / Walmart marketplace creative * Performance-oriented consumer brands