Build a Commercial Insurance Lead Generation System (Google Ads + GoHighLevel + AI Automation)

Build an AI-Powered Commercial Workers' Compensation Lead Generation System Project Overview We are an established commercial insurance agency seeking an experienced growth marketing expert to build a complete lead generation system focused on Workers' Compensation insurance. This is not a simple Google Ads project. We want someone who can build an end-to-end system that consistently generates high-quality, high-payroll, ready-to-bind commercial Workers' Compensation opportunities. Scope of Work Build a complete lead generation system including: Google Ads Search campaigns Landing pages optimized for conversions GoHighLevel CRM setup AI-powered SMS and email follow-up Lead qualification forms Sales pipeline Call tracking Google Analytics 4 Google Tag Manager Google Ads conversion tracking Offline conversion tracking (qualified lead → quote → bound policy) Automated workflows Reporting dashboard Initial Target Market Start with one industry only: Commercial Restaurants Target accounts should generally be: Established businesses Higher payroll operations Current Workers' Compensation coverage Approaching renewal Good fit for underwriting appetite Once the first campaign is successful, we will expand into additional industries. Deliverables Complete Google Ads account structure Landing page(s) CRM configuration Automated email and SMS follow-up Lead qualification workflow Pipeline for our producers Tracking and analytics Documentation Training session for our team Required Experience You should have experience with: Google Ads GoHighLevel Marketing automation CRM implementation Conversion tracking Google Analytics 4 Google Tag Manager Lead generation funnels B2B marketing AI automation Experience with commercial insurance or financial services is a strong plus. Please Include When applying, answer the following: Tell us about a similar lead generation system you've built. What industries have you generated leads for? Have you built systems using GoHighLevel? Have you implemented offline conversion tracking for Google Ads? Please provide examples or case studies. If you were building this project, what would be your first three steps? Project Structure This will begin as a fixed-price project with clearly defined milestones. If successful, there is an opportunity for a long-term relationship managing and expanding the system.