E-Commerce Growth Strategist / Product Launch Expert (Help Build a $100M Brain Health Brand)

Hi! I'm the VP of marketing for a startup e-commerce company. We're currently approaching $1M+ in annual revenue and our long-term goal is 100+ million throughout the next several years. We're looking for an experienced e-commerce growth strategist who has helped launch, scale, and grow consumer brands, especially in the health & wellness space. We're currently close to launching a new energy powder stick and we believe this has the potential to become a category-defining brand and we're looking for someone who can help us build the launch strategy the right way from day one. What you'll help with: Product launch strategy DTC growth planning Go-to-market strategy Customer acquisition strategy Funnel and landing page strategy Product positioning and messaging Pricing and offer strategy Subscription and retention strategy Launch calendar and execution planning Scaling from seven figures to eight and beyond Identifying growth opportunities across the entire business + other products. We're looking for someone who thinks like an owner, challenges our ideas, brings new strategies to the table, and has experience helping build brands that people genuinely love. Ideal Experience Experience growing DTC e-commerce brands Experience launching successful consumer products Strong understanding of Shopify and subscription businesses Experience with Meta, Google, influencer marketing, affiliates, email/SMS, and product launches Experience scaling brands from seven figures toward eight or nine figures is a huge plus Bonus if you've worked with supplements, functional beverages, wellness, or consumer packaged goods If you've helped build brands that have become household names - or you know exactly what it takes to get there- I'd love to talk.