Consumer Content & Creative Specialist

We're an early-stage consumer startup preparing to expand an innovative platform designed to help homeowners make smarter decisions about their homes, reduce unnecessary costs and waste, and become better prepared for the future. We're looking for an exceptionally strong U.S.-based content creator and creative marketer who can turn strategy, consumer insights, and performance data into compelling content that gets homeowners to take action. This is not primarily a social media management role. You'll work closely with our founder and Growth Marketing Lead, who will provide strategic direction, messaging priorities, and insights based on what we're learning from the market. Your job is to turn those insights into outstanding creative that resonates with U.S. homeowners and converts. This includes paid ads, Reels and short-form video, social posts, graphics, headlines, scripts and copy, as well as website and consumer software/app content and graphics. WHAT YOU'LL DO - Translate growth strategies and weekly creative briefs into compelling consumer-facing content. - Develop concepts, hooks, headlines, scripts, copy and visual approaches for paid and organic campaigns. - Create short-form videos/Reels, paid social ads, static graphics, carousels and organic social content. - Turn longer-form founder videos into high-quality Reels, ads and other content. - Develop and improve website and consumer software/app copy, messaging, graphics and visual content to create a consistent and compelling customer experience. - Write natural, persuasive copy that connects with U.S. homeowners rather than sounding like generic marketing. - Adapt campaigns for individual U.S. cities and markets using relevant local issues, concerns, imagery and context. - Use campaign performance and customer feedback to create new concepts and creative variations. - Collaborate with our growth and outreach teams, who will handle campaign execution, publishing and distribution. - Use AI and creative tools intelligently to increase speed and quality without producing work that feels generic or obviously AI-generated. WHO WE'RE LOOKING FOR You combine strong creative instincts, excellent copywriting, visual taste, and an intuitive understanding of U.S. consumers. You understand the difference between content that looks good and content that gets people to act. We're particularly interested in someone with: - Excellent U.S. English writing and conversion-oriented copywriting skills. - Strong short-form video/Reels and visual-content creation experience. - Experience creating paid social creative designed to drive measurable action. - Strong graphic design and visual storytelling abilities. - An understanding of direct-response and consumer marketing. - Experience with website content and ideally consumer-facing software/app content. - The ability to take strategic direction and independently turn it into excellent creative. - The ability to interpret performance feedback and develop better creative for the next iteration. - Strong understanding of American consumers and homeowner culture. - Excellent attention to detail and willingness to experiment and iterate. Experience with consumer startups, home improvement/services, consumer technology, smart-home products, real estate, personal finance, sustainability, energy, landscaping, or other homeowner categories is a plus, but not required. LOCAL MARKET CONTENT A major part of our growth strategy involves entering individual U.S. markets rather than relying on generic national advertising. You'll help create content that feels genuinely relevant to people living in each market, using local homeowner concerns, conditions, economics, imagery, news and other context where appropriate. We're looking for someone who understands that localization means much more than simply changing the name of the city in an ad. HOW YOU'LL WORK WITH US You'll work closely with: - Our Founder, who provides subject-matter expertise and records original video content. - Our Growth Marketing Lead, who analyzes performance and provides direction on audiences, messages and creative hypotheses. - Our Marketing Operations/Outreach Team, who helps publish, distribute and amplify the content you create. Our goal is to establish a continuous cycle of: Market insights → creative direction → great content → testing → performance data → better creative. AI We're an AI-forward company and encourage intelligent use of ChatGPT and other creative AI tools. However, we're not looking for someone whose primary creative skill is prompting AI. AI should make a talented creative professional faster and better, not replace original thinking, judgment, cultural understanding, copywriting ability or visual taste. TO APPLY Please include: - A brief introduction and why you're interested. - Links to 3–5 examples of your best consumer-facing creative work. - At least one short-form video/Reel you personally helped concept or create. - At least one paid social ad or campaign creative designed to drive action. - An example demonstrating your copywriting ability, not just visual design. - Examples of website or consumer software/app creative, if available. - A brief explanation of what you personally created in the examples provided. - The creative and AI tools you use. - Your hourly rate and weekly availability. This is an opportunity to help shape the creative voice and customer experience of an early-stage consumer company as we enter and expand across multiple U.S. markets. For the right person, this could develop into a meaningful long-term role.