Director of Growth & Marketing (B2B Commercial Services)

Director of Growth & Marketing (B2B Commercial Services) Long-Term Opportunity | Part-Time to Start | Remote Lighting Maintenance Inc. (LMI) is looking for an experienced Director of Growth & Marketing to build and lead our marketing program from the ground up. This is not a social media management position. We are looking for a marketing leader who can develop strategy, execute campaigns, generate qualified commercial leads, measure results, and build a marketing department that supports our long-term growth. Our primary growth markets are Northern Virginia and the Norfolk/Hampton Roads region of Virginia. While we operate throughout Maryland, Virginia, Washington, D.C., North Carolina, South Carolina, and West Virginia, your initial focus will be generating new business in these two high-priority markets. About Lighting Maintenance Inc. Lighting Maintenance Inc. has been in business since 1991 and operates five locations throughout the Mid-Atlantic. We specialize in commercial electrical services, including: Parking lot lighting Shopping center lighting Commercial electrical service Sports lighting Roadway and street lighting LED conversions Traffic signals Electrical construction Preventive maintenance Emergency electrical service Our customers include: Property Management Companies Commercial Real Estate Owners Shopping Centers Apartment Communities Hotels and Hospitality Groups Office Buildings Industrial Facilities Warehouses Municipalities Parks & Recreation Departments Schools and Universities Hospitals Stadiums and Athletic Facilities Retail Chains Facility Managers General Contractors What You'll Be Responsible For You will own and manage every aspect of our marketing program, including: Developing and executing our overall marketing strategy Website management and continuous improvement SEO and local search optimization Google Ads and digital advertising LinkedIn marketing Facebook and Instagram business marketing Email marketing campaigns Customer reactivation campaigns Direct mail and postcard campaigns Marketing automation CRM integration Sales brochures and marketing materials Photography and video marketing Brand management Online reputation management Analytics, reporting, and KPI tracking Competitive analysis Build Our Marketing Department You are not expected to personally perform every specialized marketing task. One of your first responsibilities will be evaluating what additional resources are needed to build a high-performing marketing department. If graphic designers, website developers, SEO specialists, copywriters, photographers, videographers, Google Ads specialists, or other marketing professionals are needed, you will: Identify qualified candidates Interview and evaluate them Recommend the best candidates to company leadership Manage their work Hold them accountable for deadlines and results LMI leadership will approve all budgets and outside resources. Performance Expectations We are not interested in marketing activity. We are interested in measurable business growth. Your primary objective is to build a marketing system capable of consistently generating 100 qualified commercial sales opportunities per month, with the majority coming from Northern Virginia and the Norfolk/Hampton Roads market. A qualified opportunity is a legitimate commercial or government prospect that fits our target customer profile and has a genuine need for our services. You will be expected to develop a strategy that delivers measurable improvements in: Qualified commercial opportunities New customer acquisition Reactivation of inactive customers Website conversions Search engine rankings Return on advertising spend (ROAS) Cost per qualified opportunity Email campaign performance Overall marketing ROI First 90 Days Within your first 90 days, we expect you to: Complete a comprehensive marketing audit Evaluate our website and recommend improvements Develop a detailed marketing strategy Launch customer reactivation campaigns Build marketing dashboards and KPIs Begin generating qualified commercial opportunities Present a staffing plan for any additional marketing specialists needed Qualifications Required: Minimum 7 years of B2B marketing experience Proven success generating commercial leads Experience building and managing marketing programs Strong SEO knowledge Google Ads experience Email marketing and marketing automation experience Website management experience Excellent copywriting and communication skills Strong analytical and project management skills Experience managing freelancers and outside vendors Preferred: Experience marketing commercial construction, electrical contractors, facility maintenance, HVAC, roofing, engineering, or other commercial service businesses WordPress experience Google Analytics CRM platforms and marketing automation software To Apply Please provide: Resume Portfolio Examples of successful B2B marketing campaigns Examples of websites you have managed or improved SEO and Google Ads performance results References Hourly rate Weekly availability A brief marketing plan explaining how you would generate 100 qualified commercial opportunities per month for an electrical contractor focused on Northern Virginia and the Norfolk/Hampton Roads market. To confirm that you have read this posting completely, begin your proposal with the words: "Commercial Growth." Applications that do not include these words will not be considered. We are looking for a long-term marketing leader who will build our marketing department, manage outside marketing specialists, and help drive measurable growth for Lighting Maintenance Inc.