AI Driven SEO

Overview Mantle is a growing technology, cybersecurity, and AI consultancy focused primarily on emerging and clinical-stage biotech companies. We are looking for an experienced Squarespace 7.1 designer/developer with strong technical SEO and information-architecture experience to help us significantly improve our existing website: https://mantlegroup.io This is not a ground-up branding exercise. We already have: An established visual identity A defined business strategy and market position Existing website content A proposed site architecture An SEO/content strategy Initial concepts for new long-form research content We need someone who can translate this direction into a polished, maintainable Squarespace implementation while protecting the SEO value and functionality of the existing site. Primary Objectives The project should: More clearly establish Mantle's specialization in biotech Improve overall site and navigation architecture Create dedicated, search-oriented solution and capability pages Establish a scalable Research/content publishing system Improve internal linking and topical authority Support substantive long-form research content Improve technical and on-page SEO Preserve existing URLs and search equity wherever practical Give our team repeatable page and article templates we can maintain ourselves Important: Staging and Production Approach Because we are working within Squarespace, we are not expecting a traditional development → UAT → production deployment pipeline. Our intended approach is: Design / Staging Sandbox We will duplicate the existing Squarespace site and use the duplicate as a safe environment to: Develop the new information architecture Explore navigation changes Design page layouts Develop global visual changes Build representative page types Develop the Research experience Create reusable content patterns Review desktop and mobile designs Obtain internal approval before touching production Production Implementation Once layouts and architecture are approved, the selected freelancer will help carefully implement the approved changes within the existing production Squarespace site. This may include: Building replacement pages under Not Linked or using available Squarespace draft functionality where appropriate Preserving existing page URLs Updating existing pages rather than unnecessarily recreating them Carefully restructuring existing Blog / Memo content Implementing redirects only where URLs genuinely need to change Applying approved global styles and navigation during a controlled cutover Testing the production implementation after launch We are specifically looking for someone who understands the limitations of Squarespace and can recommend the lowest-risk implementation method. Proposed Site Architecture Our current thinking is: Solutions Buyer- and stage-oriented pages such as: Emerging Biotech Clinical-Stage Biotech Phase 3 / Commercial Readiness Financing, M&A, Diligence & Exit Readiness Capabilities Dedicated pages for: Managed Technology Function Fractional CIO / CISO Cybersecurity & Resilience AI Strategy & Governance Scientific Computing & R&D IT GxP & Clinical Systems Our existing /services page would likely become the overall Capabilities landing page while retaining its current URL. Research We currently have separate Blog and Memo content. We want to consolidate this into a stronger Research experience containing: Guides Frameworks Field Notes Case Studies Checklists Primary research topics will include: Biotech IT Strategy AI Strategy & Governance Cybersecurity & Resilience Clinical, GxP & Data Scientific Computing & R&D IT Diligence, Transactions & Exit The implementation will likely use: A primary Squarespace Blog/Research collection A deliberately controlled category/tag taxonomy Topic/pillar landing pages Summary Blocks Related-content components Strong internal linking between commercial and research content We welcome recommendations on the cleanest Squarespace implementation. Long-Form Research System A major objective is creating a reusable article structure that allows Mantle to publish substantive, research-oriented content. We want to move beyond conventional short company blog posts toward authoritative resources containing elements such as: Direct answer / thesis Author and last-updated information Executive summary Key takeaways Table of contents Structured headings Original frameworks and diagrams Comparison and decision matrices Practical recommendations Implementation roadmaps Risks and limitations Sources and further reading Related Mantle research Context-specific calls to action The final implementation should make it easy for our internal team to publish future articles without requiring a designer each time. SEO & Information Architecture We need someone who understands SEO beyond simply populating Squarespace metadata fields. Relevant work includes: Site hierarchy and information architecture Search-oriented page structure URL strategy Preserving existing URLs 301 redirect planning Squarespace URL Mappings Heading hierarchy Internal linking Blog / Research taxonomy SEO titles and descriptions Author attribution Image optimization and alt text Social-sharing metadata Squarespace's native structured data Sitemap review Google Search Console GA4 Mobile experience Basic performance considerations Broken-link / 404 testing Post-launch indexing validation We do not want unnecessary custom schema, JavaScript, or plugins added where Squarespace's native functionality is sufficient. Representative Homepage Structure We expect the redesigned homepage to include approximately: Clear biotech-specific positioning Solutions organized around company stage / business need Core capabilities Mantle differentiation An original operating framework Featured research Relevant client proof / outcomes Strong contextual CTA We have copy and positioning direction and will work collaboratively on final presentation. Repeatable Capability Pages We want a reusable commercial-page structure that can be adapted across our capabilities. Typical structure: Clear H1 and value proposition Who the capability is for Business situations that create the need Problems Mantle addresses Scope / capabilities Deliverables and outcomes How the engagement works Relevant proof or case example Related Research Contextual CTA Reusable Squarespace sections or layouts should be used where practical. Existing Content & SEO Preservation The existing site has live pages and indexed content that should not be unnecessarily disrupted. We need help with: Auditing current URLs before changes Determining which pages should be retained, rewritten, consolidated, or redirected Preserving strong existing URLs Consolidating Blog / Memo content carefully Maintaining article slugs where practical Updating internal links Building a redirect map for URLs that must change Avoiding unnecessary duplication Validating the live site after changes SEO preservation is an important part of the engagement. Expected Deliverables Final scope will be agreed upon before work begins, but we anticipate: Duplicated design/staging sandbox Finalized information architecture Updated navigation architecture Redesigned homepage Updated Capabilities landing page Approximately 5–7 core capability/solution pages Unified Research structure Research landing page Topic/pillar page structure Reusable long-form article layout Reusable commercial-page layout Author profile implementation Controlled category/tag taxonomy Internal-linking structure SEO metadata for core pages Existing/new URL map Required 301 redirects Responsive/mobile QA Careful implementation into the existing production site Launch QA Search Console/indexing review Brief documentation for our team What Mantle Will Provide We are not hiring someone to invent our strategy from scratch. We will provide: Existing site and Squarespace access Brand assets Overall positioning Proposed information architecture Existing content New copy and content direction Service descriptions SEO/content topic strategy Research article drafts Feedback and approvals We are looking for someone who can challenge and improve the implementation approach, particularly where Squarespace or SEO best practices suggest a better solution. Ideal Candidate Strong candidates will have: Deep Squarespace 7.1 experience Demonstrated Squarespace redesign work Strong technical SEO knowledge Experience restructuring existing sites without destroying URL equity Excellent information-architecture instincts Experience with Squarespace Blog collections Categories, tags, and Summary Blocks URL Mappings / redirects Search Console and GA4 Responsive design Content-heavy or thought-leadership websites Ability to work within an existing visual identity Strong attention to detail Experience with B2B professional services, technology, cybersecurity, biotechnology, life sciences, or other complex industries is a plus. What We Are Not Looking For We are not looking for someone whose primary approach is: Installing a generic Squarespace template Proposing a full rebrand without understanding the business Creating dozens of thin SEO landing pages Keyword stuffing Publishing large quantities of low-quality AI-generated content Changing established URLs unnecessarily Adding custom code where native Squarespace functionality works Treating SEO as simply writing meta descriptions We value simplicity, maintainability, strong information architecture, thoughtful design, and technical quality.