Email Marketing Strategist (DTC Ecommerce | Shopify + Flodesk/Klayvio)

Looking for an experienced Flodesk/Klaviyo specialist to help enhance and optimize our existing email marketing for a growing Shopify brand. The initial project will focus on reviewing and improving our automated flows while also bringing a few fresh campaign concepts to the table. If it's a great fit, we'd love to continue with an ongoing monthly partnership managing campaigns, retention, and email strategy. Initial Project Audit and enhance our existing lifecycle flows (Welcome, Abandoned Cart, Browse Abandonment, Post Purchase, Win Back, etc.) Optimize triggers, filters, delays, and segmentation Identify gaps and recommend additional flows Integrate with Shopify QA all flows and provide screenshots before launch Share 3–5 campaign or creative ideas that align with our brand Ongoing Partnership Build 1–2 emails per week, ahead of Fall as we are a fashion brand Build emails in Flodesk (or Klaviyo if we migrate) Segment audiences for personalized messaging Recommend campaign concepts, merchandising ideas, and A/B tests Analyze performance and recommend improvements We'll Provide Brand guidelines Creative assets and imagery Campaign direction and launch calendar Existing flows Examples of emails we love Requirements Proven experience in Flodesk or Klaviyo Shopify experience Strong understanding of lifecycle marketing and segmentation Excellent attention to detail (logic, triggers, QA) Ability to complete the initial project within 5–7 days Proactive and comfortable bringing strategic ideas—not just executing tasks Nice to Have 3+ years of DTC email marketing experience Fashion, lifestyle, beauty, wellness, or premium consumer brand experience Experience with Stay AI or other subscription platforms Budget $200 fixed price for the initial optimization project $500–700/month for ongoing email marketing support Please include examples of email campaigns or flows you've built, brands you've worked with, and your role on those accounts.