Executive Digital Presence & Corporate Website Modernization

# Executive Digital Presence & Corporate Website Modernization ## Project Overview I am a Washington, DC-based investment executive with more than three decades of experience in investment banking, project and infrastructure finance, private investment, and Africa, and an expanding body of work at the intersection of artificial intelligence, investment, and economic development. I am seeking an exceptional digital designer/strategist to build the professional digital infrastructure around my existing work. This is **not primarily a content-writing assignment**. A substantial body of professional material already exists, including articles, biographies, investment activities, interviews, photographs, presentations, transactions, and other professional materials. The assignment is principally to **organize, curate, package, design, and present these assets at an exceptional executive standard.** ## Scope ### 1. Executive Digital Hub Design and build a sophisticated, concise personal website/digital hub presenting: * Executive biography and positioning * AI and investment activities * Selected initiatives and investments * Published articles and thought leadership * Speaking engagements and interviews * Media appearances * Selected photographs and professional materials * Contact/call-to-action functionality The site should function as the principal digital destination for people who encounter my work through articles, conferences, LinkedIn, media, institutional relationships, or professional introductions. It must be elegant, authoritative, easy to navigate, mobile-responsive, fast, and simple to update. ### 2. Corporate Website Modernization Review and modernize the existing website of my investment banking firm. The refreshed site should appropriately communicate: * Firm history and credentials * Capabilities and areas of activity * Selected transactions/projects * Leadership * Current positioning * Contact information The corporate website and personal executive hub should be distinct but complementary. I am open to recommendations regarding whether the existing corporate website should be refreshed, substantially redesigned, or rebuilt. Please explain your recommendation rather than automatically proposing a complete rebuild. ### 3. Executive Digital Communications Package Refresh and professionalize my LinkedIn presentation and create a simple visual system that can be used consistently going forward. This should include, as appropriate: * LinkedIn banner/profile presentation * Recommendations for headline, About, Featured and Experience sections * Templates for promoting published articles * LinkedIn carousel/graphic templates * Speaking/media announcement templates * Consistent typography and visual treatment * Basic analytics/contact-capture infrastructure Existing intellectual content should principally be **edited, curated and repackaged—not replaced by generic ghostwritten content.** ## Content Organization As part of the assignment, existing articles, interviews, biographies, photographs, presentations and related communications assets will need to be organized sufficiently to populate and maintain the digital properties. I am not seeking an elaborate standalone knowledge-management system. The objective is practical organization supporting the websites and ongoing communications. ## Ideal Candidate I am particularly interested in candidates who have created digital platforms for: * CEOs and senior executives * Investors or investment firms * Thought leaders/authors * Professional-services firms * Academics or public intellectuals * International organizations or similarly sophisticated clients Strong visual judgment and demonstrated executive-level work are more important than the number of websites you have built. The successful candidate should also be comfortable offering thoughtful recommendations rather than simply implementing instructions. ## Deliverables & Engagement This is intended to be a **defined, fixed-price project**, not an open-ended monthly retainer. Please propose: 1. Specific deliverables 2. Recommended technology/platform 3. Project timetable 4. Fixed project price 5. Milestones 6. What information/materials you will require from me Please also identify anything in this scope that you believe is unnecessary or should be approached differently. The objective is not merely to create attractive websites. It is to build a coherent, credible and highly professional digital foundation capable of supporting substantially greater visibility in the future.