Facebook Ads & Growth Marketing Strategist

We are looking for an experienced Facebook Ads and digital marketing professional to help grow our company through strategic advertising on Facebook and Instagram. While Facebook Ads will be the primary focus of this position, we are not looking for someone who only knows how to launch and manage campaigns. We want a well-rounded marketing professional who understands the entire customer journey, from initial brand awareness to lead generation, sales conversion, retargeting, and long-term customer value. Our current growth objective is to build a predictable marketing system capable of supporting **$40,000 or more in monthly company revenue**. Return on ad spend, or ROAS, is our most important advertising performance metric. The ideal candidate will understand how to build a complete marketing funnel that generates qualified leads, converts those leads into paying customers, and produces measurable, profitable revenue. Hours and Commitment This position is expected to require approximately **10 hours per week**. We are looking for someone who can work efficiently, prioritize high-impact activities, and focus on producing measurable business results rather than simply logging hours. We understand that successful marketing is driven by strategy, testing, optimization, and continuous improvement, not by spending unnecessary time inside Meta Ads Manager. We value effectiveness and results over activity. As the company grows and our marketing strategy expands, there may be opportunities for additional hours and increased responsibility. However, the initial expectation is approximately 10 hours per week, with some flexibility based on campaign performance, testing initiatives, and business needs. Revenue and Performance Goals The primary objective of this position is to help develop a reliable Facebook advertising system that supports our goal of consistently generating at least **$40,000 in monthly company revenue**. The marketer will not be solely responsible for the company’s total revenue. However, the person in this role must understand how advertising performance directly affects lead volume, lead quality, sales opportunities, customer acquisition cost, and overall revenue. The selected candidate will help us: * Determine the advertising budget required to support our monthly revenue target. * Establish realistic lead-volume and customer-acquisition goals. * Generate enough qualified opportunities to support $40,000 or more in monthly sales. * Track which campaigns, advertisements, audiences, and offers produce paying customers. * Improve ROAS by increasing lead quality and reducing wasted advertising spend. * Identify weaknesses between the advertisement, lead form, follow-up process, estimate, and final sale. * Build a scalable customer-acquisition system that can support continued growth beyond the initial revenue goal. Success will be measured through actual business outcomes, including revenue generated, ROAS, customer acquisition cost, qualified lead volume, sales conversion rate, and overall campaign profitability. Responsibilities * Create, manage, and optimize Facebook and Instagram advertising campaigns. * Develop complete marketing funnels covering awareness, consideration, lead generation, conversion, retargeting, and customer follow-up. * Build advertising strategies that guide potential customers through every stage of the buyer’s journey. * Optimize campaigns with the primary goal of increasing ROAS and generating profitable revenue. * Develop lead-generation strategies focused on attracting qualified prospects rather than simply producing low-cost leads. * Create advertising strategies that support the company’s goal of consistently reaching at least $40,000 in monthly revenue. * Conduct audience and market research to better understand customer behavior, pain points, motivations, and buying decisions. * Build and optimize cold audiences, warm audiences, custom audiences, retargeting campaigns, and lookalike audiences. * Write compelling ad copy and provide strategic direction for high-performing images, videos, offers, landing pages, and lead forms. * Evaluate the strength of the overall offer, messaging, positioning, and conversion process. * Conduct A/B testing on creatives, copy, audiences, placements, lead forms, landing pages, funnels, and offers. * Monitor campaign performance and make ongoing adjustments based on lead quality, sales conversion, revenue, customer acquisition cost, and ROAS. * Work with company leadership to connect campaign data with estimates, closed sales, project values, and collected revenue. * Identify weaknesses throughout the marketing and sales funnel that may be reducing campaign profitability. * Provide regular reports with clear findings, strategic recommendations, and specific next steps. * Stay current with Meta advertising updates, advertising policies, consumer trends, and broader digital marketing best practices. Requirements * Proven experience managing successful Facebook and Instagram advertising campaigns. * Strong understanding of Meta Ads Manager and lead-generation campaigns. * Demonstrated experience developing and managing complete digital marketing funnels. * Broad marketing knowledge beyond Facebook Ads, including customer psychology, positioning, messaging, offers, conversion strategy, retargeting, and customer acquisition. * Demonstrated ability to improve ROAS and connect advertising performance to actual sales and revenue. * Experience helping businesses reach measurable monthly revenue or customer-acquisition goals. * Experience building and optimizing cold audiences, custom audiences, retargeting campaigns, and lookalike audiences. * Strong understanding of the customer journey and how each stage of a marketing funnel supports the final sale. * Ability to analyze campaign and sales data and make strategic decisions based on measurable results. * Experience with Meta Pixel, Conversions API, conversion tracking, attribution, and revenue tracking. * Strong ad-copywriting, creative-strategy, and testing skills. * Excellent communication skills and attention to detail. * A portfolio or case studies demonstrating measurable results are strongly preferred. What We’re Looking For We are not looking for someone who simply launches advertisements, monitors cost per lead, and reports on impressions, reach, or clicks. We are looking for a true marketing professional who specializes in Facebook Ads but understands marketing as a complete system. This person should be able to evaluate the advertisement, offer, audience, customer journey, lead-capture process, follow-up strategy, sales conversion, and overall profitability of a campaign. ROAS is our primary advertising measurement of success. Generating inexpensive leads is not enough if those leads do not turn into paying customers. The ideal candidate will know how to connect ad spend to actual revenue, identify where potential customers are dropping out of the funnel, and make strategic improvements that increase profitability. Our goal is to build a Facebook advertising and customer-acquisition system capable of consistently supporting at least **$40,000 in monthly company revenue**. We want someone who can help determine the required lead volume, advertising budget, conversion targets, and funnel improvements needed to reach that goal. We want someone who can think beyond the advertisement itself and help us build a predictable, scalable customer-acquisition system. Please include examples of businesses you have helped grow through Facebook and Instagram advertising. Your application should include relevant case studies or performance metrics, such as: * Advertising spend * Revenue generated * ROAS * Leads generated * Cost per qualified lead * Customer acquisition cost * Lead-to-customer conversion rate * Monthly revenue goals you helped support * Marketing funnels you developed or improved * Specific strategies you used to increase profitability