Fractional CMO for Team Leadership

We’re looking for a fractional CMO who can actually lead. We already have specialists handling content, SEO, video, social media, and execution. We need the person above the machine who can look at the data, monitor what is happening across the industry, guide the team, challenge assumptions, and tell us what we should do next. You should be able to come into our weekly meeting and say: This worked. This didn’t. Here’s why. Double down here. Stop doing this. Test this next. Then make sure it happens. This role is for someone who can help us grow both the company brand and the CEO’s personal brand across channels like LinkedIn, X, YouTube, Instagram, SEO, email/newsletter, Reddit, and other channels we may test over time. What You’ll Do -Lead the overall marketing strategy and guide the existing team -Run a weekly marketing performance review -Report directly to the CEO each week with insights, priorities, recommendations, and next steps -Review performance across LinkedIn, X, YouTube, Instagram, SEO, email/newsletter, Reddit, and other channels -Evaluate what is working by platform, content pillar, medium, hook, CTA, audience, and outcome -Identify what is underperforming and recommend what should change -Tell the team what to double down on, what to stop, and what to test next -Keep the team accountable and moving in the same direction -Make sure content, SEO, video, social, and distribution are working together instead of operating in silos -Help determine what the CEO should be talking about, filming, writing about, or testing based on what the data is telling us -Monitor platform and algorithm changes, content trends, competitor activity, SEO and AI search changes, new distribution tactics, emerging channels, audience behavior, and new AI capabilities -Keep track of what strong brands, creators, and competitors are doing well and bring relevant examples to the team -Separate real opportunities from hype and recommend what is actually worth testing -Continually look for new partnerships, events, channels, and growth opportunities without waiting to be asked -Improve workflows, reporting, measurement, and strategy when you see gaps -Push the CEO and team when something can be better -Help us use AI intelligently without turning the brand into generic, automated content You’re a Strong Fit If You -Have at least 1 year of experience in a CMO, Fractional CMO, Head of Marketing, VP Marketing, or equivalent senior marketing leadership role -Are confident, independent, proactive, and highly data-driven -Have experience leading and holding a marketing team accountable -Can turn performance data into clear decisions and next steps -Are comfortable challenging the CEO when you believe there is a better approach -Understand both marketing strategy and tactical execution -Have experience growing a company brand alongside a founder/CEO personal brand -Understand organic content, distribution, SEO, video, social media, and audience growth -Have experience with AI-assisted content creation and modern AI marketing tools -Naturally research competitors, trends, and new opportunities without being asked -Communicate clearly and can give direct feedback without creating unnecessary friction -Are comfortable leading specialists who may know more than you about their individual channel -See problems and start solving them before someone tells you to -Big plus: You have built, managed, or worked with AI agents or agent-based marketing workflows. -Big plus: You have marketing experience within finance, accounting, financial services, or the SMB market. The role is meant to sit above the existing tactical team. The team will continue owning execution while you provide the strategic leadership, performance oversight, and outside perspective needed to keep improving the marketing program. Engagement -Fractional / ongoing -Approximately 10 hours per month to start -Weekly team leadership and performance meeting -Weekly reporting directly to the CEO -U.S.-based strongly preferred -Individual freelancers only, no agencies Please Skip This Role If -You need a detailed weekly task list -You report metrics but don’t recommend actions -You use AI to generate generic content and call it strategy -You’re uncomfortable giving direct feedback -You wait for someone to tell you what to investigate next -You only want to operate at a high-level strategy layer and don’t understand how the tactical pieces work -You think publishing more content automatically means better marketing We’re not looking for someone to simply help with marketing. We’re looking for someone who can make the entire marketing team better every week. If that sounds like you, we’d love to talk!