Fractional CMO / Marketing Strategist — Wellness Clinic (Santa Barbara, CA)

About the Project Lucid Therapeutics is a mental health and integrative wellness clinic in Santa Barbara, CA, offering services including TMS, IV therapy, SGB, peptides, and ketamine-assisted psychotherapy (KAP/Spravato). We're looking for an experienced marketing strategist to assess our current approach and give us a clear, specific plan to execute — not a rebrand, and not just campaign execution. What We're Looking For: We want someone who can look at who we are, who our clients are, and what we're trying to do, and tell us exactly what to do about it. That means specifics like: - What kind of newsletter we should be sending, and how - What CTA we should be using, and at what cadence - What outreach needs to happen, and how quickly (e.g. within minutes of a lead coming in) - A hands-on audit of our current marketing, outreach, and patient follow-up — ideally a one-day VIP audit or a few days of deeper review, open to other formats - A review of our automated patient communication flows - An honest read on whether our current marketing platform is the right one, or if something else makes more sense - Thoughts on whether ClickUp (our project management tool) could double as a CRM This is a strategy and planning engagement first. We're looking for someone to hand us a plan we can implement, not to run day-to-day execution or rework our branding and copy. Ideal Experience - Experience as a fractional CMO or senior marketing strategist, ideally with a healthcare practice, clinic, or similarly regulated wellness business - Strong on strategy and planning, not primarily a copywriter or brand/rebrand specialist - Familiarity with patient/lead follow-up best practices (phone, email, SMS) and treatment-based automated communication sequences - Comfortable with CRM systems; ClickUp experience a plus Scope: A concentrated strategy engagement resulting in a concrete, implementable marketing and CRM plan, with potential to expand based on fit. Compensation: DOE How to Apply: Please share relevant experience as a fractional CMO or marketing strategist, ideally with clinics or healthcare-adjacent businesses, along with examples of strategic plans (not just campaigns) you've delivered.