Fractional E-Commerce Growth Director | Luxury Home Furnishings Brand

# Fractional E-Commerce Growth Director | Luxury Home Furnishings Brand Lauren & Grace Studios is a growing luxury home furnishings brand with customers across the United States. We design distinctive, design-forward furniture and furnishings including vanities, dressers, nightstands, mirrors, pet furnishings, and other pieces for the home. We have proven demand, strong customer feedback, a national customer base, and a product assortment we believe has significant room to scale. We are looking for a **U.S.-based fractional e-commerce growth leader** who can help us build the marketing engine required to grow Lauren & Grace into a multi-million-dollar national brand. This is **not a social media posting role** and we are not looking for someone whose primary skill is creating Instagram content. We want someone who understands how to take an emerging premium consumer brand and systematically scale customer acquisition. ## What We Need We are looking for someone who can evaluate the entire customer acquisition funnel and determine where our biggest opportunities are across: * Google Search and Shopping * SEO and organic search * Meta advertising * Pinterest advertising * Shopify conversion-rate optimization * Landing pages and merchandising * Email marketing and retention * Marketing attribution and analytics * Trade and interior designer acquisition * Customer remarketing * Creative testing and offer strategy You should be comfortable determining **where we should spend money, where we should stop spending money, and what needs to change before additional advertising dollars are deployed.** ## Initial Engagement We would like to begin with a **paid growth audit and 90-day growth plan.** The initial engagement should include: 1. Review of our Shopify store, analytics, traffic sources, conversion funnel, advertising accounts, and existing marketing efforts. 2. Identification of the largest obstacles currently preventing growth. 3. Analysis of customer acquisition opportunities across Google, Meta, Pinterest, SEO, email, and trade/designer channels. 4. Recommendations for improving website conversion. 5. A prioritized 90-day execution plan. 6. Recommended marketing budget allocation. 7. Clear KPIs we should use to evaluate performance. If there is a strong fit, we would like this person to remain involved on a fractional basis and help oversee execution. ## Who We’re Looking For Ideally, you have: * Successfully scaled an e-commerce or direct-to-consumer brand. * Experience with premium, luxury, furniture, home décor, interiors, or another considered-purchase category. * Strong understanding of Shopify. * Strong Google Ads/Search experience. * Experience evaluating Meta and Pinterest rather than simply spending money on them. * Understanding of SEO and content-driven customer acquisition. * Strong analytical skills. * Experience improving conversion rates. * Ability to work with outside specialists when appropriate. * A track record of tying marketing activity to actual revenue. We strongly prefer someone who has personally helped take a brand from an early growth stage into **multi-million-dollar annual revenue.** ## What Success Looks Like We are not interested in vanity metrics such as follower counts, impressions, or engagement unless they ultimately contribute to sales. We will evaluate this engagement primarily on: * Qualified traffic growth * Conversion-rate improvement * Customer acquisition cost * Return on advertising spend * Organic search growth * Email-generated revenue * Trade/designer customer acquisition * Repeat purchases * Overall revenue growth ## When Applying Please answer the following: 1. Tell us about an e-commerce brand you personally helped scale. What was your role and what changed while you were involved? 2. What annual revenue range was the company in when you started and when you finished? 3. Which acquisition channels produced the majority of the growth? 4. Have you worked with furniture, luxury home goods, interior design, or another high-consideration product category? 5. If you inherited an e-commerce company with strong products and customer feedback but inconsistent online growth, what would you analyze first? 6. Are you based in the United States? 7. Are you comfortable beginning with a paid audit and 90-day growth plan before moving into an ongoing fractional engagement? **Please include specific results whenever possible. Generic agency presentations or applications focused primarily on social media management are unlikely to be a fit.**