Fractional Director of Marketing | Luxury Real Estate Brand, Growth & Campaign Strategy

We are looking for a strategic marketing leader whose primary responsibility is to maximize exposure for our listings and put them in front of the most qualified buyers—not simply generate views or engagement. Every property deserves a custom marketing campaign designed to attract the right audience, create demand, generate qualified inquiries, and ultimately help sell the property. Beyond listings, you'll help grow The Bespoke Realtor brand to attract more sellers, buyers, investors, and commercial clients. Primary Objectives Your success will be measured by your ability to: Sell listings faster through strategic marketing. Put listings in front of qualified buyers—not just more people. Increase showing activity and qualified inquiries. Create demand before and after a listing launches. Develop campaigns that generate seller leads. Increase brand awareness among affluent homeowners, buyers, investors, and referral partners. Improve the ROI of every marketing dollar spent. Success isn't measured by impressions alone. It is measured by business results, including: More qualified buyer inquiries Increased showing activity Stronger open house attendance Listings selling faster Higher-quality seller leads Increased website traffic from qualified audiences Lower cost per lead Stronger conversion rates Growth of The Bespoke Realtor brand among homeowners and buyers For every listing, we expect you to answer questions like: Who is the ideal buyer? Where does that buyer spend their time online? What story should we tell? What additional content should we capture? What communities should we target? What paid advertising should be used? Which influencers, businesses, or partners could expand exposure? How do we keep generating interest until the property sells? We aren't looking for someone to market homes—we're looking for someone who knows how to create demand for them.