Fractional Google Ads Specialist

We are the Strauss Method, a specialized clinic in New York providing non-surgical scoliosis treatment for adults and children. We attract patients locally (within 200 miles) and internationally. Our funnel is built around capturing leads for a Free Assessment (phone calls and form fills). The Role: We are moving away from the traditional agency model and are looking for a highly experienced, fractional Google Ads specialist to take over our account. You will manage a monthly ad spend of $3,500 to $5,000. We have excellent video assets (a robust YouTube channel with educational content and patient testimonials) and need someone who knows how to leverage these in Performance Max and YouTube campaigns, alongside traditional Search. Responsibilities: • Conduct a complete audit of our current/historical Google Ads account • Restructure campaigns focusing on high-intent leads (Free Assessment form fills and phone calls) • Set up and manage Search, YouTube, and Performance Max campaigns using our existing video/image assets • Ensure conversion tracking (Google Tag Manager/Analytics) is flawless • Provide ongoing weekly management, negative keyword pruning, and bid optimization • Provide a concise monthly performance review (we care about Cost Per Lead and Lead Quality, not vanity metrics) Requirements: • 5+ years of hands-on Google Ads experience (no junior account managers) • Proven experience in healthcare, medical, or high-ticket lead generation • Deep expertise in Performance Max and YouTube Ads (crucial) • You must manage the account yourself—no outsourcing or white-labeling to a team • Transparent communication and willingness to explain the "why" behind your strategy To Apply: Please provide: 1. A brief summary of your experience with healthcare/medical lead generation. 2. Your approach to using video assets in Google Ads. 3. Your flat monthly retainer fee for managing a $3.5k-$5k ad spend.