Full Brand Identity + Web Development Project

Who we are MESSY is a premium ranch brand — think Liquid Death or Graza energy, but for the most-loved condiment in America. Bold, a little polarizing, unapologetically fun. No seed oils, no gums, all flavor. We're pre-launch, DTC-first, and building a brand people screenshot, not scroll past. Royal blue hero bottle, loud voice, culture-forward. The task / what we need delivered We're building out MESSY's brand system and need a designer (or small team) to take it from strong-start to fully locked. Depending on your strengths, the scope covers some or all of: Wordmark + logo refinement and a locked identity system (color, type, logo usage) Packaging / label design across our core SKUs (Original, Spicy Buffalo, Garlic Parm) + the travel mini A brand guidelines doc we can hand to future collaborators Shopify website development and homepage Social + paid-ad templates that hold up to the "what does messy mean to you" style we're going for We'll align on exact deliverables and milestones before anyone commits — I'd rather over-define scope up front than have surprises later. Skills we're looking for Strong CPG or consumer brand identity work (packaging experience is a big plus), a portfolio that shows range and a point of view, and comfort designing for a brand that's intentionally loud. Bonus if you've worked with DTC food/beverage brands or know your way around retail shelf presence. How we like to work I'm a fast, communicative operator — I give clear direction, real feedback, and quick turnarounds on my end, and I expect the same. I like a short kickoff call to align, then async check-ins with work-in-progress shared early and often (I'd rather see rough directions than wait for a polished reveal). Tell me how you work best too — tools, cadence, how you like feedback — so we set this up right from day one. To start the conversation, send me: a couple of relevant portfolio pieces, your availability/timeline, how you price (project vs. hourly), and one thing you'd change or push on with what you've seen of MESSY so far. That last one tells me the most. Looking forward to it — let's make it messy. — Erica