Independent Audit of Google Ads + Meta Ads Accounts (Senior PPC Specialist)

We're looking for a senior paid media specialist to perform an independent, second-opinion audit of our Google Ads and Meta Ads accounts. Combined monthly spend is in the $20k to $30k range, so we need someone who regularly audits accounts at this level or higher. This is a one-time, fixed-scope project. You'll be given view-only access. We want an objective, unbiased assessment of the current state of the accounts, not campaign management (at least not yet). What we need you to evaluate: - Conversion tracking and attribution setup, and whether reported numbers can be trusted - Account structure and overall efficiency of spend - Wasted spend (irrelevant search terms, broad match issues, Performance Max, etc.) - Meta-specific issues like audience overlap, cannibalization, and creative/testing setup - Whether the current performance being reported is real and sustainable Deliverables: - A written audit report with specific, prioritized findings - A recorded walkthrough (Loom or similar) of the accounts explaining what you found To be considered, please briefly describe your audit process, specifically how you verify that conversion tracking and reported results are accurate. Generic "I'll review it and share feedback" responses will not be considered. Requirements: - Google Ads certified and Meta Blueprint certified (or equivalent demonstrated expertise) - Proven experience auditing accounts at this spend level - Strong Upwork history (high job success score, relevant reviews) Note: Strong performance on this audit could lead to an ongoing account management engagement, so please mention if that would interest you.