Instagram Manager for Pediatric Health Practice — Reels + Carousels, Monthly Retainer

About The Practice Nurture Neuro is a cash-pay pediatric neurology practice in the Los Angeles area founded by Dr. Brian Wong, a board-certified pediatric neurologist. We take a whole-child, integrative approach to ADHD, autism, sleep, and related neurodevelopmental care. Our Instagram exists to build trust with parents who found us through ads, Google, or a referral and are deciding whether to book a discovery call. Who We’re Writing For Our audience is college-educated, affluent Millennial and Gen X parents, mothers most often, who research their child’s care intensively and use social media as part of how they evaluate healthcare providers. They read past the headline, they save posts for later, and they can tell when content talks down to them. Every post should respect that: evidence-aware, specific, warm but never patronizing, no engagement-bait. A detailed audience and content brief is provided at onboarding. The Operating Model Dr. Wong films one batch recording session per month (2 to 3 hours of raw talking-head footage from prepared scripts). You turn that into a month of content and run the channel. His only recurring inputs are that filming session and a weekly approval pass. Everything else is yours. You will not be starting from zero. Reel scripts, captions, an audience brief, brand guidelines, and an AI-assisted copy pipeline already exist. This role is about production and consistency, not inventing a strategy. Monthly Deliverables - 8–12 Instagram posts per month (2–3 per week), format mix of roughly 4 short-form reels (simple talking-head edits from the batch footage, captions burned in, light cuts, no heavy production) and 4–6 educational carousels built from our templates and pre-drafted copy - Captions and hashtags finalized in our brand voice (drafts are largely provided; you polish, format, and schedule) - Full scheduling and publishing via a scheduler (Later, Buffer, or Meta Business Suite) - Stories to maintain the five profile highlights, plus repurposing 2–4 posts per month to our Google Business Profile - Light community management: liking and replying to benign comments, deflecting any medical questions with an approved template - A one-page monthly report: reach, profile visits, follower trend, link clicks to our discovery-call page, top posts by saves and shares, and next month’s content plan Month 1 Is Already Scoped Your first month is producing and publishing our existing launch batch: four reviewed reel scripts (filmed with Dr. Wong in one session), a finished 10-slide sleep carousel ready to post, highlight covers already designed, and matching Google Business Profile posts already written. Deliverable: profile set up with highlights live, pinned post placed, and the full batch published on a 2–3 per week cadence. What Dr. Wong Keeps (non-negotiable) - Final approval on every post before it publishes (medical accuracy and licensure liability) - All responses to clinical questions in comments and DMs; you never give medical advice or anything resembling it - Strategy sign-off: content themes follow the practice’s current positioning priorities, briefed at onboarding Compliance guardrails - No patient stories, photos, or details of any kind. You will have zero access to patient information, our EMR, or the practice inbox. - No outcome guarantees, no cure language, no fear-based hooks. - Testimonials appear as first name plus last initial only. - Certain topics that are controversial are off-limits without Dr. Wong’s explicit case-by-case approval. - Brand assets, colors, and fonts are provided; use them exactly. - All CTAs point to nurtureneuro.co/discovery-call. You’re a fit if you have - 2+ years managing social accounts for healthcare, wellness, or another regulated industry - Strong template-based design skills (Canva or similar) for carousels and story frames, plus competent short-form video editing (CapCut, Premiere, or similar) - Comfort working async: recorded walkthroughs and shared docs over meetings - Bonus: experience with parent-facing or pediatric audiences Engagement Terms - Independent contractor, flat monthly retainer, estimated 8–12 hours per week equivalent - 90-day initial term with defined success metrics, then month to month - One 30-minute monthly sync; otherwise async - 90-day success looks like: cadence held at 2–3 posts per week with zero missed weeks, guardrail compliance at 100%, and an upward trend in profile visits, saves, and discovery-call link clicks To Apply Send 3 links to accounts you’ve run (healthcare preferred), 2 reels you personally edited, 2 carousels you personally designed, and your monthly retainer for the scope above.