Klaviyo Email & SMS Lifecycle Marketing Expert for DTC eCommerce (Ongoing, Part-Time)

We're a growing DTC eCommerce company (two brands: NewlyNamed + DailyDocs) looking for a hands-on Klaviyo expert to own our email & SMS lifecycle program end-to-end. This is an ongoing, part-time role — not a one-off project — replacing our previous agency as we bring lifecycle in-house. You'll set the strategy and build it yourself. We have an in-house designer for templates and a brand marketer for campaign briefs, so you can focus on strategy, segmentation, copy, build, and optimization. What you'll own: • Full lifecycle strategy across email + SMS — welcome, post-purchase, cross-sell, win-back, reactivation, review & referral flows • Personally writing, building, coding, QA-ing, and launching campaigns and flows in Klaviyo • Treating every email/SMS sign-up as a lead — optimizing pop-up capture and Welcome-series conversion, in partnership with our performance marketing + website CRO teams • Advanced segmentation, list hygiene, deliverability, and CAN-SPAM/TCPA compliance • Standing up SMS in Klaviyo (early priority) and growing it as a channel • Ongoing testing + reporting on repeat purchase rate, retention, and email/SMS-attributed revenue You are: • U.S.-based, with excellent written English (you'll write customer-facing copy) • 4+ years hands-on in Klaviyo for a DTC/eCommerce brand — able to build independently, not just advise • Proven lifecycle/retention wins you can point to (repeat rate or LTV lift you personally drove) • Experienced setting up SMS in Klaviyo (or able to stand it up from scratch) • Available for live meetings + Slack during U.S. business hours Nice to have: Figma/Canva, basic HTML/CSS for email, experience with women's lifestyle / gifting / considered-purchase brands. Engagement: ~10–20 hrs/week, ongoing, reporting to our Co-Founder. We treat AI as a force multiplier and expect you to use it. To apply: Share 2–3 Klaviyo examples (flows or campaigns) with brief outcomes, and one test you ran and what you learned from it.