PR & Media Outreach Specialist for Author, Speaker & Foundation Executive

About the Role I am seeking an experienced, highly organized PR and media outreach professional to work directly with me on building visibility for my book, personal brand, thought leadership, speaking opportunities, and related initiatives. I have previously worked with traditional PR firms and am looking for a different model: a talented individual who will work closely with me, understand my vision and messaging, and consistently execute against an agreed-upon strategy. This is not a role where I hand everything over and wait for a monthly report. I want someone who becomes a trusted extension of me - someone who understands what I am trying to accomplish, identifies opportunities, brings ideas forward, executes outreach, follows up persistently, and keeps everything organized. What You'll Do Your responsibilities may include: * Research journalists, editors, producers, podcasts, radio programs, television programs, newsletters, influencers, reviewers, conferences, and other relevant opportunities. * Build and maintain highly targeted media and outreach lists. * Identify compelling angles for my book, personal story, expertise, and thought leadership. * Draft personalized media pitches and outreach for my review and approval. * Conduct consistent outreach to journalists, podcast hosts, producers, event organizers, and other relevant contacts. * Follow up professionally and persistently. * Identify podcast guest opportunities and coordinate bookings. * Research speaking engagements, conferences, panels, and other platforms. * Identify book review, award, feature, and promotional opportunities. * Help develop creative campaigns around timely topics, events, milestones, and news cycles. * Maintain an organized pipeline showing every target, contact, outreach attempt, follow-up, response, and result. * Provide a concise weekly report showing activity, responses, opportunities, results, and recommended next steps. Who I'm Looking For You may have a background in public relations, media relations, book publicity, communications, journalism, podcast booking, executive communications, or a related field. More important than your title is how you work. I am looking for someone who is: * An excellent researcher. * A strong and persuasive writer. * Extremely organized. * Persistent without being pushy. * Comfortable working directly with a founder/executive. * Able to take direction and translate it into action. * Proactive enough to identify opportunities without waiting to be told what to do. * Comfortable managing dozens of outreach opportunities simultaneously. * Able to distinguish a genuinely relevant media opportunity from simply adding another name to a list. * Accountable for execution and results. You should be comfortable hearing: "Here's where I want to go. Help me figure out the best way to get there - and then make it happen." What I Am NOT Looking For * A traditional PR agency. * Someone managing a large number of clients who can devote only minimal attention to this engagement. * Mass-produced media lists. * Generic press releases and mass-email pitching. * Someone who measures success primarily by the number of emails sent. * Someone who requires detailed instructions for every task. Quality, judgment, persistence, and follow-through matter more to me than volume. Initial Engagement I expect to begin with a paid 30-day trial engagement. During that period, we will establish our working process and evaluate our fit. The initial work will likely include: 1. Learning my background, book, messaging, objectives, and target audiences. 2. Reviewing existing publicity and promotional efforts. 3. Identifying approximately 30–50 highly relevant initial media, podcast, speaking, and promotional targets. 4. Developing several strong pitch angles. 5. Creating an organized outreach and follow-up system. 6. Beginning targeted outreach after messaging is approved. 7. Reporting weekly on activity, responses, opportunities, lessons learned, and next steps. If we work well together, I am interested in developing this into an ongoing relationship. How to Apply Please do not send a generic proposal. Start your response with the words: "I understand the assignment." Then answer these questions: 1. Tell me about one person, author, executive, organization, or book you personally helped gain visibility. What did YOU do and what happened as a result? 2. If you were given a new nonfiction book and its author today, what would you do during your first two weeks? 3. Give me an example of a media or podcast pitch you personally wrote that generated a response or booking. You may remove confidential information. 4. How do you research and determine whether a journalist, podcast, producer, or speaking opportunity is genuinely worth pursuing? 5. What tools or databases do you use for media research, contact management, outreach, and tracking? 6. How many clients are you currently supporting, and approximately how many hours per week could you realistically dedicate to this engagement? 7. What do you believe traditional PR firms often get wrong when promoting authors and thought leaders? Finally, tell me: If you were working directly for me, what would you need from me in order to do exceptional work? I am looking for someone who thinks beyond completing tasks. I want someone who can eventually become a trusted communications and publicity partner who executes exceptionally well.