Ourz Scrubs Content Creator/Marketing

Social Media & Marketing Manager — Black-Owned Healthcare Apparel Brand (Relaunch) About the Brand Ourz Scrubs is a Black-owned premium healthcare apparel brand founded by Dr. Collena Robertson. We design scrubs specifically for curvy women in healthcare — nurses, dental assistants, CNAs, and MAs — an audience the major scrub brands have never truly served. Our brand sits at the intersection of luxury, representation, and fit-focused design, and we're preparing for a full relaunch. We're looking for a marketing and social media manager to own that relaunch and grow with us long term. What We're Looking For We need a genuine marketing all-rounder who can think strategically and execute hands-on. This is not a post-scheduling role. You'll be responsible for building and running the marketing engine behind our relaunch — strategy, content, ads, and community growth. The ideal person understands how to build a brand from an emotional and cultural standpoint, not just push products. Core Responsibilities Develop and execute a full social media strategy across Instagram, TikTok, Facebook, and Pinterest Create and edit engaging content — short-form video (Reels/TikToks), carousels, graphics, and stories Plan and manage a consistent content calendar aligned with the relaunch timeline Build, launch, and manage paid ad campaigns on Meta and TikTok Design ad creative and write ad copy that converts, then test and optimize based on performance Grow our audience, engagement, and community authentically Manage community interaction — comments, DMs, and building real relationships with our audience Track performance and report on growth, engagement, reach, and ad ROAS Collaborate on brand storytelling that centers representation, body confidence, and our founder's story Required Qualifications Proven experience managing social media and marketing for ecommerce, fashion, apparel, or lifestyle brands Strong content creation and short-form video editing skills Hands-on experience running and scaling Meta and TikTok ad campaigns with real ROAS results Understanding of ad creative strategy — hooks, formats, and what makes content convert Experience marketing to women, and ideally to Black women, curvy/plus-size audiences, or healthcare professionals Excellent written English and a strong sense of brand voice Self-directed, organized, and able to own projects from concept to execution Familiarity with tools like Meta Business Suite, TikTok Ads Manager, Canva or Adobe, and analytics/reporting tools Bonus Points Experience with a brand relaunch or major launch campaign Influencer and ambassador program management experience Email marketing experience (Klaviyo or similar) A portfolio that shows brands you've grown from the ground up How to Apply Please do not send a generic proposal. In your response, include: One brand you've managed social media and/or ads for — share the niche, what you did, and the results (follower growth, engagement, or ROAS) A link to your portfolio or examples of content and ad creative you've produced Your experience marketing to our specific audience (women, curvy/plus-size, Black women, or healthcare) Whether you prefer a monthly retainer or hourly structure, and your rate The Opportunity This starts as a focused engagement around our relaunch, but we're looking for a long-term partner to grow with the brand. If the work is strong and we work well together, this becomes an ongoing role with expanding scope and negotiable terms. We want someone who's genuinely excited about what this brand stands for and wants to help build something meaningful. We read every proposal that answers the questions above. We look forward to hearing from you.