Co-Owner / Production Partner for Growing Non-Alcoholic Herbal Beverage Business

Scaling Non-Alcoholic Herbal Elixirs to Canned Retail About the Business I operate a mobile non-alcoholic herbal elixir bar and online apothecary offering herbalist-formulated, handcrafted botanical beverages and concentrates. We create intentional, substance-free alternatives that support mental well-being, open the heart, and foster genuine connection. Our elixirs are made with real organic herbs, local honey, and ethically sourced ingredients. We currently run a successful mobile bar for events, retreats, festivals, and gatherings across Cascadia and Appalachia, sell concentrates wholesale, and maintain a growing online apothecary and audience. After several years of steady growth, the brand is ready for its next chapter. The Opportunity I am seeking a passionate, values-aligned business partner to help scale the brand—primarily by growing our customer base through concentrates and other apothecary products, and by bringing our elixirs into single-serving cans for retail distribution. This role will own sales & marketing as well as production & operations, allowing me to continue leading the mobile bar, product development, events, and overall brand vision. You will take primary responsibility for expanding our customer base, reformulating existing concentrates to single serving canned beverages for shelf stability and/or extended refrigeration life, developing production SOPs, and managing day-to-day production and scaling (including production staff). Experience with cGMPs is essential. Path Forward We will begin with a commission-based trial period focused on sales, marketing, and production support. This allows both of us to confirm mutual fit before moving into a formal partnership agreement. The long-term intention is a true ownership partnership with responsibility for sales, marketing, production operations, and scaling. There may also be an opportunity to integrate a related complementary business into a collective offering. Future plans may include a brick-and-mortar location. What You’ll Do - Grow the existing customer base through sales and marketing and support with production needs Reformulate current concentrates into shelf-stable and/or longer-refrigeration single-serving canned beverages - Create and implement production SOPs - Manage day-to-day production operations and scaling processes (including production staff) - Support overall business growth in alignment with our Earth-centered, community-rooted ethos Ideal Partner - 5+ years of experience operating or managing a business focused on product production, growth, and scaling (as owner, co-owner, or senior manager) - Proven sales and marketing experience - Knowledge of (or deep passion for) herbalism, wellness, and plant-based products - Food science, nutrition, or related background is a strong plus - Familiarity with cGMPs and beverage reformulation for shelf stability - Strong alignment with sustainability, integrity, direct communication, and an Earth-based, non-trend-chasing approach to well-being - Self-motivated, driven, excellent time management and organizational skills - Ability to thrive in a still-early-stage business that values genuine relationship and shared vision - Oregon / West Coast or Asheville / Appalachia based preferred, but open to candidates who can travel as needed How to Apply Please share: - Specific examples of relevant production, scaling, or beverage/food business experience - A bit about yourself—your values, how you spend your time, what draws you to herbalism/wellness, and why this partnership appeals to you This will be a deeply collaborative and personal working relationship. The roots of this business are built on authentic connection, and I’m looking for someone who wants to grow a meaningful business that in many ways defies the current ideals set around business by truly focusing on the people we serve and building community.