Public Relations Writer Needed

Posted 4 weeks ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

Luxury PR Agency Needed to Secure Features in Elite Lifestyle & Luxury Publications Description: We are Scott's K9, a premium dog training and canine lifestyle brand, seeking an experienced PR agency or senior publicist with an established track record of placing brands in top-tier luxury, business, and lifestyle publications. Our goal is not general press—we want to establish Scott's K9 as the premier luxury dog training brand in the United States, serving discerning clients, executives, entrepreneurs, professional athletes, celebrities, and affluent families. We are looking for a PR partner who already has strong media relationships and can secure earned editorial placements in publications such as: Priority Publications Luxury Lifestyle Robb Report Town & Country Modern Luxury Departures Veranda Luxury Lifestyle Magazine Elite Traveler DuJour Luxury Business & Wealth Forbes Fortune The Wall Street Journal Financial Times (How To Spend It) Fast Company Inc. Entrepreneur Bloomberg Pursuits Luxury Real Estate & Design Mansion Global Luxury Home Magazine Architectural Digest Galerie House Beautiful Travel & Hospitality Condé Nast Traveler Travel + Leisure Elite Traveler Scope of Work Develop a strategic PR campaign positioning Scott's K9 as the authority in luxury dog training. Pitch compelling editorial stories—not advertisements. Secure interviews, expert commentary, feature articles, and brand profiles. Build long-term relationships with luxury editors and journalists. Provide monthly outreach reports and media opportunities. Assist with press releases and media kit refinement if needed. Ideal Candidate Proven placements in the publications listed above (or similar elite outlets). Existing relationships with luxury, lifestyle, business, and travel editors. Strong portfolio of earned media results. Experience representing luxury brands with premium positioning. Excellent storytelling and strategic communication skills. To Apply Please include: Links to your best luxury media placements. Publications you've placed clients in during the last 24 months. Your PR strategy for positioning a luxury service brand. Case studies with measurable results. Estimated timeline for initial placements.

Deliverables
  • Write press releases
  • Craft media communications
  • Engage in public relations activities
  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Public Relations
Press Release
Nice-to-have skills
Journalism Writing
Article Writing
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:3 weeks ago
  • Interviewing:
    2
  • Invites sent:
    4
  • Unanswered invites:
    1
About the client
Member since Dec 3, 2012
  • United States
    Argyle6:55 AM
  • $95K total spent
    26 hires, 1 active
  • 1,282 hours

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