Retail Paid Marketing Manager needed to manage Walmart Connect & Instacart Ads

Seeking an experienced professional to manage retail online ad campaigns on Walmart.com Marketplace and Instacart to start, then look at other platforms with Target, Total Wine and others. The ideal candidate will have 5 years of experience in retail shopper marketing, focusing on optimizing ad performance and increasing brand visibility. Responsibilities include analyzing campaign metrics, adjusting strategies, and ensuring alignment with brand goals. The best candidates often have experience: -At a CPG company (Olipop, Poppi, Vita Coco, Athletic Brewing, etc.) -At a retail media agency -On the retailer side Responsibilities: -Plan, execute, and optimize campaigns across Walmart Connect, Instacart Ads, TotalWine.com, and other retailer-specific marketing platforms. -Develop retailer-specific marketing plans that support new product launches, promotions, seasonal campaigns, and sales priorities. -Identify opportunities across sponsored search, display advertising, retailer email, digital coupons & homepage placements. -Manage retail media budgets and optimize spending based on sales performance and ROI. -Monitor campaign performance, including ROAS, conversion, sales lift, traffic, and other relevant metrics. -Optimize Mingle’s digital shelf presence across retailer websites and apps, starting with Instacart and Walmart, and moving to other retailers. -Manage and improve product detail pages, product imagery, enhanced content, retailer search visibility, ratings and reviews, and product information. -Work with product content platforms and retailer portals, including Syndigo, IX-One, Brandbank, and similar tools. Qualifications -5+ years of experience in retail marketing, shopper marketing, customer marketing, retail media, trade marketing, or digital commerce. -Strong experience within the CPG, food, or beverage industry. -Hands-on experience with at least 3 of the following: Walmart Connect, Instacart Ads, Target Roundel, Target Circle, TotalWine.com, or comparable retailer media platforms. -Experience supporting major grocery, natural, mass, club, or specialty retail accounts. -Familiarity with product content syndication and retailer content tools such as Syndigo, IX-One, Brandbank, or retailer-specific portals. -Proven ability to manage budgets, analyze campaign performance, and demonstrate ROI. -Strong Excel, reporting, project management, and presentation skills. -Excellent communication and relationship-building abilities. This role is initially 5-8 hours/week with the potential for more hours pending results.