Retro-Style Fast Food Mascot & Custom Lettering for Cottage Food Pretzel Brand
Only freelancers located in the U.S. may apply.U.S. located freelancers only
Retro Pretzels is a brand-new cottage food business based in Ventura, CA, specializing in traditional Philly-style soft pretzels. I'm looking for a mascot character to use on a banner for pop-up events and on paper flyers. The character's name is Salty. He has a Philly-style soft pretzel for a head, and should be illustrated in full color, in the retro style of classic fast-food mascots — think old McDonald's characters or the Burger King Kids Club lineup from the '80s/'90s. He should have a flamboyant, high-energy personality with a bold pose and expressive features. Color palette: red, white, blue and black (apart from the pretzel, of course). A Liberty Bell should appear somewhere in the image as a nod to Philadelphia. His name, "Salty," should appear below the character. I also need the tagline "Retro Pretzels – A Taste of Philly in the Heart of Ventura" hand-lettered in a custom, cartoony font that matches the tone and style of the mascot — same retro, playful energy. The goal is for this character to grab attention by evoking nostalgia for retro fast-food mascots, while appealing to kids and families at outdoor events. Deliverables: High-res vector files (AI/EPS) and transparent PNGs of the mascot, the same for the lettered tagline, plus one combined layout with both together. Separate files so I have flexibility to arrange them differently across banners vs. flyers. This must be original, hand-illustrated artwork — no AI-generated designs (Midjourney, DALL-E, etc.). Please include examples of your own hand-drawn or vector illustration work in your proposal. All rights to the final artwork, including the mascot character 'Salty' and the custom lettering, will transfer fully to Retro Pretzels upon final payment. This includes the right to modify, reproduce, and reuse the designs across all future marketing materials.
$300.00
Fixed-price- Entry levelExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:yesterday
- Interviewing:1
- Invites sent:0
- Unanswered invites:0
About the client
- USAVentura4:54 AM
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by