Sales Expert Needed to Develop Strategic GTM Plan for Urgent Care Clinic

ABOUT THE BUSINESS AND WHAT WE'RE TRYING TO ACCOMPLISH I am posting this on behalf of a family-owned urgent care and medical clinic business. The owner is looking to develop a real, repeatable outbound growth strategy for the clinic. Today, most of the clinic's patient volume comes in organically. We believe there is a significant opportunity to grow through proactive outreach to referral sources and local partners: physicians and medical practices, employers and HR teams, schools, athletic organizations, senior communities, and community organizations. We want an experienced sales strategist to help figure out how to do that the right way. Before anyone sends a single email or makes a single call, we want a clear-eyed assessment of who the clinic should target, which channels make sense, what the messaging should be, and whether a scalable outbound motion is actually feasible for a business like this. PHASE 1 — STRATEGY AND PIPELINE DESIGN (INITIAL ENGAGEMENT) The initial scope of work is to design the clinic's outbound growth strategy. Deliverables would include: - A target segment analysis: which categories of referral sources and partners (physician practices, employers/occupational health, schools and athletics, senior communities, community organizations, etc.) represent the best opportunities for an urgent care clinic, and in what priority order. - Decision-maker mapping: who the clinic should actually be reaching within each segment (practice managers, HR directors, athletic directors, community administrators, etc.). - Channel recommendations: which outreach and partnership channels are most appropriate for each segment — email, phone, LinkedIn, in-person relationship building, community involvement, or some combination. - A messaging framework: what the clinic's value proposition is to each audience and how outreach should be positioned so it lands as professional and relevant. - Sequence and cadence design: what a realistic outreach sequence looks like for each priority segment. - Tooling and CRM recommendations: what a lightweight, sustainable CRM and outreach stack looks like for a business this size, and what the process should be for tracking pipeline. - Realistic KPIs: what success should look like at 30/60/90 days, and an honest assessment of whether a scalable outbound campaign is feasible here. If the project goes well, we may have work around the actual execution of the plan (recruiting, hiring, and implementation). If you would be open to this sort of land and expand engagement, that would be a huge plus. WHO WE'RE LOOKING FOR - Proven experience building B2B pipeline and outbound strategy from the ground up — ideally for healthcare, medical services, local services, or another trust-sensitive industry. - Someone who thinks like a sales strategist first: you can evaluate segments, size opportunities, and tell us where the plan is weak before you start executing. - Strong command of modern outbound tools: CRMs, sequencing/outreach platforms, list-building and enrichment tools, and reporting. - Excellent writing ability — outreach to physicians, HR leaders, and community organizations has to read as credible and professional. - An understanding that healthcare outreach carries reputational and ethical weight, and a track record of running outreach that reflects that. - Comfortable making a recommendation and defending it, including telling us "this segment isn't worth your money" when that's the honest answer.