Senior Google Ads Performance Marketing Specialist | Investment Mortgage Lending

Summary We're looking for a Senior Google Ads Performance Marketer who understands that profitable growth doesn't come from optimizing campaigns alone. It comes from optimizing the entire borrower acquisition funnel, from keyword intent and ad copy to the landing page, offer, application, sales process, and funded loan. Our primary channel is Google Search Ads. Experience with Performance Max and remarketing is a plus, but high-intent search campaigns are where you'll spend most of your time. Our goal is simple: generate more qualified borrowers and more funded loans at a lower customer acquisition cost. This is an ongoing engagement for someone who enjoys continually testing, optimizing, and improving performance. We're looking for a long-term marketing partner, not someone to launch campaigns and disappear after a month. If you believe the biggest opportunity is outside the Google Ads account, we expect you to tell us. We're looking for someone who thinks like a business owner and isn't afraid to challenge assumptions. --- Before You Apply Please apply only if you've personally managed Google Ads campaigns for mortgage companies. Tier 1 (Strongly Preferred) You've successfully managed campaigns for one or more of the following: * DSCR lenders * Investment mortgage brokers * Hard money lenders * Private lenders * Bridge loan lenders * Fix & Flip lenders * Commercial mortgage brokers * Ground-up construction lenders * Business-purpose lending companies * Rental portfolio lenders Tier 2 (Will Consider) If you don't have investment lending experience, you must have significant Google Ads experience generating mortgage applications for: * Residential mortgage brokers * Mortgage lenders * Banks * Credit unions * Mortgage refinance companies * FHA loans * VA loans * Conventional loans * Jumbo loans * HELOCs * Home Equity Loans --- Please DO NOT Apply If Your Google Ads experience is primarily with: * eCommerce * SaaS * Roofing * HVAC * Plumbing * Solar * Attorneys * Insurance * Real estate agents * General local service businesses * Lead generation agencies without direct mortgage experience We're specifically looking for specialists who understand the mortgage industry. --- About Us We're a growing investment mortgage brokerage specializing in business-purpose real estate financing. Unlike traditional mortgage companies, we focus exclusively on financing real estate investors. Our core loan products include: * DSCR Loans * Fix & Flip Loans * Bridge Loans * Ground-Up Construction Loans * Rental Portfolio Loans * Blanket Loans * Commercial Investment Mortgages * Investor Cash-Out Refinances Our objective isn't simply to generate more leads. It's to consistently acquire qualified borrowers at an attractive customer acquisition cost while improving every stage of the borrower acquisition funnel. --- What You'll Be Working With You'll work directly with the founder, allowing ideas to be tested and implemented quickly without unnecessary layers of approval. Current marketing assets include: * Google Ads * Landing pages * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * CRM * Offline conversion tracking * Call tracking If you identify opportunities to improve any part of the funnel, we're open to implementing them. --- Responsibilities You'll be responsible for: * Developing Google Search campaign strategy * High-intent keyword research * Campaign creation and optimization * Writing and testing ad copy * Improving Quality Scores * Search term analysis and negative keyword management * Landing page recommendations * Conversion tracking setup and validation * CRM and offline conversion integration * Ongoing testing and optimization * Identifying opportunities to improve the entire borrower acquisition funnel * Weekly reporting with actionable recommendations We're particularly interested in someone who understands how to improve borrower quality, not simply lead quantity. --- Highly Preferred Experience Experience with any of the following is highly preferred: * Landing Page Conversion Rate Optimization (CRO) * Direct Response Copywriting * Offer Positioning * Funnel Optimization * Multi-step application funnels * Lead qualification * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * Offline Conversion Tracking * Call Tracking * CRM integration * A/B Testing * Heat mapping tools (Hotjar, Microsoft Clarity, etc.) * CallRail or similar call tracking platforms You should be comfortable optimizing the entire customer journey: Search → Ad → Landing Page → Application → Consultation → Loan Approval → Loan Funding** Not just the campaign. --- What Success Looks Like Within your first 90 days, we'd like to see: * High-intent search campaigns launched for our core loan products * Accurate offline conversion tracking from click to funded loan * Reduced wasted ad spend through search term optimization and negative keywords * Higher-quality borrower applications * Clear recommendations to improve every stage of the acquisition funnel * A roadmap for scaling profitable campaigns --- Who We're Looking For We're looking for someone who thinks like a business owner, not just a Google Ads manager. You understand that profitable borrower acquisition happens when search intent, messaging, landing pages, qualification, sales, tracking, and conversion optimization all work together. You know that success isn't measured by: * Clicks * CTR * CPC * Impressions * Lead volume alone Instead, success is measured by: * Qualified borrower applications * Booked consultations * Loan approvals * Funded loans * Customer Acquisition Cost (CAC) * Return on Ad Spend (ROAS) * Lifetime Customer Value (LTV) We're not looking for someone whose first recommendation is increasing budgets or broadening keywords. We're looking for someone who first improves targeting, messaging, conversion rates, tracking, and borrower quality before recommending additional ad spend. --- Attention to Detail To help us identify candidates who actually read the full job description, please begin your proposal with the word Summit. Additionally, you must complete all three questions in the Prove Your Mortgage Experience section. These questions are a required part of our evaluation process, and proposals that don't answer all three questions won't be considered. We value thoughtful, detailed responses over short, generic answers. The more specific you are about your experience and results, the better we can evaluate whether there's a good fit. --- Prove Your Mortgage Experience 1. Tell us about the most successful mortgage Google Ads campaign you personally managed. We're interested in campaigns where you were the primary person responsible for the strategy, execution, optimization, and performance, not simply executing tasks assigned by someone else. Tier 1 candidates: We'd especially like to hear about campaigns involving investment real estate lending, including DSCR, Fix & Flip, Bridge, Hard Money, Private Lending, or Commercial Investment Loans. Tier 2 candidates: If your experience is with traditional residential mortgages (Conventional, FHA, VA, Jumbo, HELOC, etc.), please share your strongest campaign. Please include: Loan product(s) Target borrower Average monthly Google Ads spend Average Cost Per Click (CPC) Cost Per Lead (CPL) Cost Per Funded Loan (if tracked) Landing page conversion rate Number of funded loans generated (or qualified applications if funded loans weren't tracked) How long it took to become consistently profitable 2. Tell us about the largest Google Ads account you've personally scaled for a mortgage company. If you have investment mortgage experience (DSCR, Fix & Flip, Bridge, Hard Money, Commercial Investment, etc.), we'd prefer to hear about that. Otherwise, tell us about the closest mortgage campaign you've managed. Please include: The loan product(s) Starting daily budget Highest daily budget reached Approximately how long it took to scale The biggest decisions you made to reach consistent profitability The metrics that told you it was safe to increase budget The biggest challenges you encountered What you would do differently today Based on that experience, how would you apply the same approach to building our Google Ads account from scratch, getting it consistently profitable at approximately $100/day, and then scaling it to approximately $1,000/day while maintaining profitability? 3. Please share any supporting evidence you're permitted to provide. Examples include: Google Ads performance screenshots (sensitive information may be redacted) GA4 or Looker Studio reports Landing page URLs Call tracking reports CRM funnel reports Before-and-after performance reports Case studies Client testimonials or references A brief 2 to 5 minute Loom video walking through one campaign you personally managed (optional but highly encouraged)