Senior Head of Growth (Google Ads & SEO): Residential and Commercial Services

Penrose is seeking a highly experienced Senior Growth Consultant specializing in Google Ads and SEO for residential and commercial service businesses. This is a senior, strategy-first role: you will oversee growth strategy, diagnose higher-level performance issues, and direct Penrose team members on execution. For the right person, the engagement is designed to convert into a full-time leadership position. The role demands tremendous sector-specific expertise—someone who has managed large-scale budgets in residential and commercial services and knows the space cold. A candid note on the bar: Our clients are private equity firms and independent sponsors, and this role interacts with them directly. You'll be expected to defend strategy to investors, speak in revenue and EBITDA rather than clicks and impressions, and hold your own in rooms with former Bain and Morgan Stanley operators. We say this respectfully: this is not a role for campaign managers or channel specialists looking to level up. It's for proven senior operators who already perform at this level and want a platform that matches their ambition. If that's you, we'd love to talk. About Penrose Penrose is a next-generation consulting firm rapidly becoming the go-to growth partner for private equity firms and independent sponsors investing in residential and commercial services. Clients hire us to oversee multiple levers of growth—strategy, operations, and execution—making us a true growth and operational partner, not just another agency. The results speak for themselves: over $80MM in additional revenue generated for clients, directly contributing to several portfolio companies going up for sale. Penrose is led by Morgan Stanley, Bain & Company, and Bain Capital alumni and operates with the rigor PE investors expect. With strong demand and a robust pipeline, we're looking for exceptional talent ready to grow with us. The Role 1. Own growth strategy for client accounts—set direction, priorities, and standards rather than day-to-day execution. 2. Diagnose higher-level issues: perform root-cause analyses on underperforming campaigns and design corrective strategies. 3. Direct and mentor Penrose team members, establishing workflows and accountability so execution matches your strategic vision. 4. Strategize and optimize high-budget campaigns ($30K+/month) across Google Ads, Meta, and LinkedIn with a focus on ROI. 5. Apply advanced on-page and off-page SEO expertise; guide GoHighLevel automations and tech integrations. 6. Ensure campaign maintenance disciplines are in place (bid adjustments, negative keywords, creative refreshes, A/B testing). 7. Develop sector-specific strategies for home services (HVAC, GC, plumbing, etc.) and high-value e-commerce. 8. Monitor the full funnel—not just on-platform metrics—including offline conversion tracking, call/lead tracking, and downstream automations, so reported performance reflects real revenue. Hiring process: As an initial test, you will audit a live Google Ads account and its full funnel—including dashboards, automations and conversion tracking. An offer will be extended based on the quality of that audit. Path to full-time: Consultants who demonstrate quality and strategic impact will be invited to join Penrose full-time in a senior leadership capacity. Qualifications 1. Tremendous sector-specific expertise in residential/commercial services and/or luxury/high-ticket e-commerce. 2. 5+ years hands-on in paid advertising with a proven track record managing $30K+/month budgets. 3. Demonstrated ability to diagnose and correct underperforming campaigns through deep analysis. 4. Experience monitoring the full funnel—offline conversions, tracking infrastructure, and automations—not just on-platform performance. 5. Strong leadership skills with experience directing teams; detail-oriented and process-driven. Comfortable with Asana, ClickUp, or similar; a self-starter who works independently and proactively improves processes. Additional Details Hours: 10–20 hours/month initially; available during U.S. business hours. Ability to increase to full-time based on skill-level Location: Remote (must demonstrate accountability and timely delivery). Growth path: Full-time senior role for strong performers, with significant advancement and salary growth.