Social Media Growth Strategist | Women's Health & Fitness Brand

We're looking for a highly creative Social Media Growth Strategist to join our growing team and help scale one of the fastest-growing women's health and fitness brands. This is NOT a social media manager or virtual assistant role. We're looking for someone who understands how to build a content strategy that grows an audience, creates viral moments, strengthens our brand, and ultimately drives sales. You'll work closely with our founder, Alicia Erickson, and our marketing team to turn coaching, client wins, community conversations, and everyday moments into high-performing content. Responsibilities Develop and own our organic social media strategy across Instagram, TikTok, YouTube, and other platforms. Create weekly and monthly content plans aligned with launches, promotions, and business goals. Review weekly coaching calls and identify valuable content opportunities. Pull clips, quotes, teaching moments, and mindset breakthroughs from coaching calls. Source client transformations, testimonials, wins, and community conversations to create compelling social proof. Monitor our community for frequently asked questions and trending topics to inspire educational content. Develop recurring content series and content pillars that strengthen our brand. Create viral content concepts, hooks, storytelling angles, carousel ideas, and Reel concepts. Stay on top of platform trends, algorithm updates, and emerging opportunities. Analyze content performance and continuously optimize our strategy based on data. Collaborate with our content team, video editors, and marketing team to execute the content plan. We're Looking For Someone Who Has proven experience growing creator or founder-led brands. Understands what makes content perform organically. Knows how to identify viral opportunities without sacrificing brand integrity. Thinks strategically and proactively brings new ideas to the table. Is highly organized and can manage a consistent publishing cadence. Understands storytelling, audience psychology, and content that converts. Is passionate about health, fitness, women's wellness, personal development, or coaching. Bonus Points Experience working with fitness, nutrition, or coaching brands. Experience creating content from podcasts, coaching calls, webinars, or long-form video. Experience using tools like Notion, ClickUp, Airtable, Google Drive, Later, Metricool, or similar planning platforms. Experience collaborating with video editors and creative teams. When You Apply Please include: Links to brands or creators you've helped grow. Specific results you've achieved (reach, engagement, follower growth, conversions, etc.). Your favorite fitness or wellness creator and why. 2-3 examples of content you've planned that performed exceptionally well. Start your proposal with the word "Momentum" so we know you read the entire job post. We're looking for someone who can take what's already happening inside our business—coaching calls, client wins, community discussions, transformations, launches, and everyday moments—and turn it into content people can't stop watching, sharing, and talking about.