Social Media Manager and Content Creator for Telehealth Weight Loss & Wellness Brand- IG/TikTok

Social Media Manager and Content Creator for Telehealth Weight Loss & Wellness Brand I am looking for a creative, reliable, and strategic freelance social media manager/content creator to help grow the online presence of my telehealth healthcare brand. My business is a cash-pay virtual healthcare practice focused on medical weight management, metabolic health, wellness support, and select primary care services. I currently see patients virtually in Florida, Iowa, Virginia, Colorado, and Connecticut. My goal is to help patients feel educated, supported, and empowered in their health journey, especially those who feel dismissed, overwhelmed, or confused about weight loss, metabolic health, GLP-1 medications, labs, and sustainable wellness plans. I am a board-certified Family Nurse Practitioner and want my social media presence to feel trustworthy, educational, approachable, polished, and relatable. I am 100% comfortable being the face of the brand, but I also want a mix of faceless educational content, carousels, short-form videos, reels, TikToks, and branded graphics. **What I Need Help With** I am looking for someone who can help with social media strategy, content creation, and brand growth across Instagram and TikTok, with possible repurposing for Threads and Facebook. The main goal is to increase visibility, build trust with my ideal patients, and help convert interested followers into booked weight loss consults. Specific responsibilities may include: * Creating a monthly social media content calendar * Designing Instagram carousels, quote posts, educational graphics, and promotional posts * Helping create and edit short-form videos for Instagram Reels and TikTok * Writing captions that sound natural, engaging, and not overly “AI-generated” * Creating hooks and content ideas for videos * Repurposing longer educational topics into multiple pieces of content * Helping promote my free Weight Loss Fit Call * Helping develop content that educates patients about weight loss, metabolic health, GLP-1 medications, labs, and wellness support * Creating content that clearly highlights the states where I can see patients: FL, IA, VA, CO, and CT * Helping improve brand visibility and engagement online * Creating content that aligns with my brand colors and tone * Tracking basic content performance and helping identify what is working **My Ideal Patient Audience** My ideal patients are adults who are interested in medical weight management, metabolic health support, GLP-1 education, lab review, and wellness planning. Many may feel frustrated by weight gain, confused by conflicting health information, or dismissed by traditional healthcare experiences. I want my content to feel validating, educational, and empowering while still being clinically responsible. **Brand Voice** The brand voice should feel: * Warm * Trustworthy * Professional * Relatable * Educational * Patient-centered * Empowering * Modern and polished * Not judgmental * Not fear-based * Not gimmicky I do not want content that feels like generic weight loss marketing. I want the brand to feel like it is coming from a knowledgeable clinician who genuinely cares about patient advocacy and helping people understand their health. **Important Healthcare Marketing Considerations** Because this is a healthcare brand, I need someone who understands or is willing to follow basic healthcare marketing boundaries. Content should avoid unrealistic claims, guaranteed results, body-shaming language, or misleading statements about medications. GLP-1 content should be educational and compliant, with language such as “when clinically appropriate” rather than making medication promises. **Examples of Content I Want to Create** Topics may include: * Why weight loss is not just about willpower * What to ask before starting a GLP-1 * Signs your weight loss plan may need medical support * What happens during a virtual weight loss visit * How metabolic health affects weight * Why labs matter in weight management * How to prepare for a weight loss visit * Common myths about weight loss medications * Patient advocacy and feeling dismissed in healthcare * Behind-the-scenes content of building a virtual telehealth practice * Educational carousels about insulin resistance, cravings, PCOS, prediabetes, and sustainable weight loss **Platforms** Primary platforms: * Instagram * TikTok Secondary platforms: * Threads * Facebook **Deliverables** I would like help with some or all of the following: * 12 to 20 pieces of content per month - 4 to 8 short-form video edits per month - 4 to 8 educational carousels per month * Caption writing * Hashtag suggestions * Content calendar planning * Branded Canva templates * Basic analytics review * Suggestions to improve engagement and bookings **What I Am Looking For in a Freelancer** The ideal freelancer should have experience with: * Social media management * Instagram and TikTok content creation * Short-form video editing * Canva or similar design tools * Caption writing * Healthcare, wellness, fitness, or medical brands * Creating educational content that still feels engaging * Helping small businesses grow organically **Bonus if you have experience working with telehealth practices, nurse practitioners, wellness brands, weight loss clinics, or medical aesthetics/women’s health brands. I am looking for someone creative, organized, consistent, and able to help me build a strong brand presence that attracts the right patients and supports long-term growth.