TikTok Shop Operations & Affiliate Manager for Growing DTC Brand

We recently launched Mouthful, a DTC wellness brand selling through TikTok Shop, and we’re looking for an experienced TikTok Shop Operations & Affiliate Manager who can become a hands-on extension of our founding team. We are still early-stage, but we’re serious about building TikTok Shop into a major growth channel. Our strengths are brand, creative, UGC, creator relationships, and content strategy. What we are looking for now is someone with deep experience on the operational, affiliate, and scaling side of TikTok Shop. This is not a general social media manager or content creation role. We are looking for someone who genuinely lives inside TikTok Shop Seller Center and understands how to turn an early-stage Shop into a scalable acquisition channel. What you would own * TikTok Shop Seller Center management and account health * Affiliate Center strategy and day-to-day management * Identifying and recruiting high-potential TikTok Shop affiliates * Targeted creator collaborations and outreach * Reviewing sample requests and deciding which creators are worth investing inventory into * Tracking sample ROI and creator performance * Following up with creators to increase posting and activation * Developing and optimizing affiliate commission structures * Promotions, campaigns, coupons, and Shop growth opportunities * GMV Max / TikTok Shop advertising strategy and optimization * Product listing and conversion optimization * Monitoring TikTok Shop policies, account issues, and new platform features * Weekly reporting on GMV, affiliate performance, creator activity, conversion, sample ROI, and key opportunities * Building repeatable systems and SOPs as the account grows Who we are looking for We strongly prefer candidates with significant hands-on experience managing U.S. TikTok Shops. Ideal candidates will have one or more of the following: * Previous experience working directly for TikTok / TikTok Shop * Experience at a high-performing TikTok Shop agency * Personally managed brands generating meaningful TikTok Shop GMV * A documented track record growing affiliate programs * Deep understanding of Seller Center, Affiliate Center, creator outreach, samples, commissions, promotions, GMV Max, and Shop analytics We care much more about real results and direct operating experience than certifications or generic marketing experience. If you have managed successful TikTok Shop brands, please be prepared to share: 1. The brands or types of brands you personally worked with 2. Approximate GMV or growth achieved 3. What the Shop was doing before you became involved versus after 4. What you were personally responsible for versus what the larger team handled 5. Specific examples of affiliate or creator strategies you implemented successfully How we work Mouthful is founder-led and highly collaborative. We want someone who can think strategically with us but is also willing to execute. Our founders will continue leading brand strategy, creative direction, UGC, and creator relationships. You would become our go-to person for the TikTok Shop operating system underneath all of that. We are not looking for someone who simply gives us recommendations and leaves us to implement them ourselves. We want someone who is comfortable getting into the account, doing the work, identifying problems, finding opportunities, and proactively telling us what we should do next. We expect to begin part-time/fractionally and increase the scope of the relationship as TikTok Shop revenue grows. For the right person, this has the potential to become a meaningful long-term partnership with the brand. When applying, please answer these questions 1. What TikTok Shops have you personally managed, and what results did you achieve? 2. What was your personal role in those results? Were you executing inside Seller Center day-to-day or primarily consulting/advising? 3. If you inherited an early-stage TikTok Shop with one hero product, limited sales history, and an active affiliate sampling program, what would you prioritize during your first 30–60 days? 4. How do you decide which affiliates deserve free samples and which do not? 5. What metrics would you report to us every week? 6. Do you personally manage the account, or would any portion of our account be delegated to someone else? 7. Please share any specific case studies, brands, screenshots, or verifiable results that demonstrate your TikTok Shop experience.