Video Ad Creator Needed: Back-to-School Campaign for Local Drum Instruction Studio

What You Will Receive • Our most recently running Facebook ad for reference and context • Raw video footage from an actual lesson (real studio environment, authentic feel) • Brand photos • Brand guidelines including exact colors, fonts, and tone notes • Copy direction and key messages we want communicated What We Need A polished, scroll-stopping video ad (30 seconds or under) optimized for Facebook and Instagram feed placement. A static image version of the ad is a bonus but not required. The final deliverable should feel authentic and community-focused, not overly produced or corporate. We are a small, personal studio and the ad should reflect that. We will need the final file exported in formats suitable for Meta ad placement. Please include your recommended specs in your proposal. Target Audience Primarily parents of school-age children in the Eureka, Wildwood, and Ballwin, MO area who are looking for extracurricular activities for their kids as the school year starts. A secondary audience is adults who have always wanted to learn drums. The ad should work for both without feeling split. Tone and Feel Warm, energetic, and genuine. Think community, not commercial. We do not want anything that feels salesy, over-polished, or like a generic music school template. The studio is run by a husband-and-wife team and authenticity is everything to us. If in doubt, err toward real and simple over flashy and produced. Brand Notes We have established brand colors (navy and gold), academic fonts, and a tagline: “Learn Drums. Build Confidence. Have Fun.” All of these should be incorporated. Full brand guidelines will be provided upon hiring. Ideal Candidate • Experience creating social media ads for local service businesses, fitness studios, music schools, or similar • Strong video editing skills with an eye for pacing and music-driven cuts • Comfortable working with raw, unpolished footage and making it shine • Responsive communicator who asks good questions before diving in • Please include examples of past ad work in your proposal, specifically video ads if possible To Apply Tell us briefly about a similar project you have worked on and why you think you are a good fit for this one. Generic proposals will not be considered.