Website Content + UX Strategist for Healthcare Practice Website Refreshes

We are looking for a project-based website content and UX strategist to help refresh existing websites for healthcare clinicians, providers, and small-to-mid-sized healthcare practices. This is not a full website redesign role. It is also not just copywriting. We already develop positioning and messaging strategies for healthcare clients. Now we need someone who can take that strategy and turn it into a clear, usable website experience. The right person can work with draft copy, positioning notes, referral strategy, and existing website content, then shape it into pages that make sense for prospective patients, referral partners, and other decision-makers. The work may include tightening copy, restructuring sections, improving headline hierarchy, making CTAs clearer, editing copy so it fits the page, and helping the website align with directory profiles, referral materials, and patient acquisition channels. Our clients are healthcare businesses trying to: Attract better-fit patients Fill provider caseloads or appointment books Reduce intake drag Make referral partners understand who to send Improve trust before someone books or calls Present a clearer niche, service line, specialty, or care model online We need someone who can think across copy, UX, and light design. You do not need to be a full brand designer or developer, but you should understand how website copy, layout, user flow, and conversion work together. Example Projects Take a new positioning document and translate it into a refreshed homepage structure Rewrite and reorganize service pages so prospective patients understand who the practice is best for Adjust provider bios so they build trust and support patient fit Align website messaging with directory profiles, referral materials, and other patient-facing channels Improve consult, booking, or inquiry CTAs and reduce friction in the path to intake Turn dense strategy notes into clean website sections Recommend what copy should stay, what should be removed, and what needs to be rewritten Create page-by-page copy/layout recommendations for an existing website Support light implementation in Squarespace, Wix, WordPress, Webflow, or similar platforms if you have that skillset Ideal Fit You may be a good fit if you have experience with: Website copywriting UX writing Content strategy Conversion-focused website updates Healthcare, wellness, behavioral health, therapy, coaching, or professional services websites Turning strategic positioning into practical website pages Editing copy so it fits real page layouts, not just Google Docs We are especially interested in someone who can look at a healthcare website and say: “This section is too vague.” “This CTA comes too late.” “This provider bio does not help the right patient feel confident.” “This page does not match the referral strategy.” “This copy is good, but it needs to be broken into a better website flow.” What We Are Not Looking For A full agency process A full visual rebrand A developer-only profile A pure graphic designer who does not touch copy A copywriter who only writes long-form copy without thinking about UX Generic template work with no strategy behind it To Apply, Please Include Examples of healthcare, wellness, or professional service websites you have worked on