Website optimization and conversion specialist

Project Overview Principal Gift Solutions (PGS) is a nationally recognized fundraising consulting firm that partners with nonprofits, independent schools, colleges and universities, healthcare organizations, and community-based organizations to strengthen philanthropy and achieve transformational fundraising results. Our website is already professionally designed and built on WordPress. We are not looking for a website redesign. Instead, we are seeking an experienced website optimization specialist who can transform an already strong website into a more effective business development and lead generation tool. Our website should communicate the sophistication and credibility of a national consulting firm while preserving the personalized service, accessibility, and hands-on partnership of a boutique practice. If you enjoy improving existing websites through strategic thinking, UX, messaging, SEO, and conversion optimization—not simply changing colors or layouts—we’d love to hear from you. Website: www.principalgiftsolutions.org Project Objectives Our goal is to increase qualified inquiries from nonprofit executives, presidents, CEOs, advancement leaders, and foundation executives by improving: * Website messaging * User experience (UX) * Calls to action * Conversion rate * Search engine optimization (SEO) * Mobile experience * Overall credibility and professionalism * Website performance Scope of Work We’re looking for someone who can: * Conduct a comprehensive audit of our existing website * Identify high-impact opportunities to improve visitor engagement and conversions * Strengthen homepage messaging and value proposition * Improve user flow and navigation * Refine page layouts where appropriate * Optimize calls to action throughout the site * Improve technical SEO and on-page SEO * Improve page speed and Core Web Vitals * Review and optimize mobile responsiveness * Implement approved recommendations within our existing WordPress website * Ensure accessibility and current web best practices This is an optimization project—not a rebuild. Ideal Experience Please apply only if you have successfully optimized websites for organizations such as: * Professional service firms * Consulting firms * Executive coaching firms * B2B organizations * Nonprofits Experience working with fundraising, philanthropy, higher education, healthcare, or nonprofit organizations is a significant plus. Required Skills * WordPress * UX/UI Design * Conversion Rate Optimization (CRO) * Search Engine Optimization (SEO) * Website Copy Optimization * Website Performance Optimization * Google Analytics * Google Search Console * Mobile Optimization * Excellent English communication skills Deliverables We anticipate the project including: 1. A comprehensive website audit with prioritized recommendations 2. A strategic implementation plan 3. Implementation of approved improvements within WordPress 4. SEO recommendations and optimization 5. Documentation of all completed changes To Apply Please include the following with your proposal: * Links to 3–5 websites you have personally optimized * A brief description of the measurable results you achieved (conversion improvements, SEO growth, increased inquiries, improved user engagement, etc.) * Your philosophy for optimizing an existing website versus redesigning one * Estimated project timeline * Fixed-price proposal (preferred) Bonus Question After reviewing our website (www.principalgiftsolutions.org), please tell us the first three improvements you would recommend and explain why. We’re not looking for a free audit—we simply want to understand how you think and how you approach optimization. What We’re Looking For We’re seeking a strategic partner—not simply a web developer. The ideal candidate understands how nonprofit executives evaluate professional services firms and knows how to create a website that inspires confidence, communicates expertise, and motivates qualified prospects to take the next step. We’re willing to invest in quality and are looking for someone who can become a trusted long-term resource as our firm continues to grow.