Content Creator & AI Creative Producer — TikTok / Reels / CapCut

# Content Creator & AI Creative Producer — TikTok / Reels / CapCut We are a growing consumer lifestyle brand looking for a highly creative **content creator—not simply a video editor.** You should be able to come up with the idea, create/film it, edit it in CapCut, post it, learn from what performs and come up with what we should make next. We want someone who sees a product, customer review, existing footage or TikTok trend and immediately starts thinking: **"Here are 10 different pieces of content we could make from this."** ## What You'll Do You'll help own the entire creative process: **Idea → Hook → Create/Film → Edit → Post → Learn → Create Again** You'll: * Develop original TikTok, Reels and short-form content ideas * Create and film original content * Write hooks and simple scripts * Edit primarily in CapCut * Turn existing footage into fresh content * Identify relevant trends and opportunities * Post content and help manage our social accounts * Learn from performance and use those insights to develop new ideas * Use AI tools to make the creative process faster and more powerful ## Who We're Looking For Ideally, you currently create and post content on your own social accounts, for brands, for creators/influencers—or some combination. We're looking for someone with: * Strong creative instincts and an original point of view * A real understanding of TikTok, Reels and short-form content * Strong CapCut/editing skills * The ability to generate ideas without waiting for detailed instructions * Good visual taste and an understanding of consumer brands * Curiosity, ambition and a desire to experiment You don't need 10 years of experience. A talented early-career creator with great instincts, strong work and tremendous curiosity could be an excellent fit. **If you need us to provide the concept, script, hook and exact editing instructions before you can begin, this probably isn't the right opportunity.** ## How We Think About AI We believe great creative work starts with **people—their ideas, taste, judgment, humor, curiosity and unique point of view.** We don't want AI to replace your creativity. We want you to use AI to **amplify it.** You do **not** need to know Claude Code today. We'll train the right person to use Claude Code and other AI tools to explore ideas, create variations, organize assets, automate repetitive work and expand what they're capable of producing. Your creative instincts are why we'd hire you. **AI is the toolbox. You're the creator.** ## The Opportunity We're looking for more than someone to make a set number of videos each week. We want someone who can help build an important part of our brand and content engine. For the right person, this has the potential to become a **significant long-term financial opportunity, with meaningful upside tied to the success and impact of the content you help create.** This can begin as a freelance relationship, with the potential to become an important long-term role. ## To Apply Please skip the generic cover letter and send us: 1. **3–5 examples of short-form content you personally created** and tell us what you did on each. 2. Links to **TikTok/Instagram accounts you currently create or post content for**, including your own if applicable. 3. Tell us which **AI tools** you're currently using, if any, and something interesting you've done with them. 4. Spend a few minutes looking at **Life in Lilac** and give us **3 content ideas you'd be excited to create for the brand.** We're much more interested in your **work, ideas, creative instincts and curiosity** than your résumé. We'll invite a small number of finalists to complete a **paid creative project** using our brand and assets. We're evaluating the **ideas just as much as the execution.** If you're a creator who loves making things, understands social media, is excited about using AI to enhance your skills and wants the opportunity to help build something, we'd like to hear from you.